CELSA Paris
Encyclopedia
CELSA is a French
communication and journalism school
(grande école) located in the West of Paris
, (Neuilly-sur-Seine
) and is part of the Paris-Sorbonne University.
Founded in 1965, the school has designed a curriculum which offers students a wide range of classes in the information and communications sciences and associated professions, along with courses in the humanities and social sciences.
Approximately 700 students attend classes at CELSA and obtain degrees in journalism
, corporate communications, intercultural management, marketing
and advertising
, human resource management, and multimedia
studies.
CELSA's faculty is a combination of academics from the Paris-Sorbonne University and professionals from a variety of business sectors. Faculty members use a variety of teaching methods including case studies, lecture/discussions, team projects, simulation exercises and independent studies.
The school has close connections to companies in France
. Its Office of Career Services provides students with a range of internships and job offers, thus opening broad career possibilities. There are over 2500 offers of internships and jobs from companies and other organisations on the CELSA web site for students to choose from. Many students are hired by the company, agency or regional authority where they do their final internship. Because of the quality and reputation of the CELSA programme, graduates are virtually guaranteed the attention of top employers.
The Alumni Association organises monthly meetings and other events and publishes a directory of its 800 members.
----
Founded in 1979, the journalism section admits students with a three-year post-secondary school qualification. It is one of the most selective and prestigious programmes in journalism in the country. Each year, around 850 candidates apply for admission, though only 25 are offered a place (2006).
It offers a two-year programme accredited by the French journalism profession, which prepares students for all branches of the media and offers no specialisation. It is a highly practical professional course taught mostly by senior journalists from national radio and television stations, daily newspapers and press agencies.
Other practical aspects of the programme include three internships: the first internship is in a local or regional newspaper where students cover local news and publish articles. This gives them practical experience in the workings of a press organisation. The second and third internships take place during the summer break and can be done in any of the media, in France or abroad. There is a professional assignment each year for a media publication or radio station.
As part of their curriculum, students are also required to do coursework to obtain a French 'Master Professionnel' degree in journalism.
CELSA's alumni work for highly regarded French media institutions, such as TF1
, France 2
, France 3
, Canal Plus, France 24
, Arte
(TV); Le Monde
, Le Figaro
, Libération
(print) or Radio France Internationale
, RTL
, Europe 1
(radio)...
Corporate and institutional communication
----
This is the study of the practices involved in managing and improving the reputation, visibility and image of organisations, and the issues involved in this process. It is the study of the process of explanation of the organisation's strategy to a wide variety of audiences from staff, shareholders and clients to opinion makers such as journalists and elected representatives. It highlights the strategic role of communications in an organisation and offers an understanding of the contexts within which communications campaigns are necessary.
The programme introduces students to all the facets of organisational and institutional communications as well as to the tasks carried out by the different practitioners in this field. It provides thorough training to students in the analytical methods and tools needed to plan and undertake major assignments.
The course prepares students for a wide variety of careers, and requires students with a solid general knowledge and an ability both to sum up situations and offer suitable responses.
Marketing, advertising and communication
----
This section trains students who want to become executives in advertising or market research, or who want to specialise in brand management, rather than in pure marketing. It gives students a thorough training in implementing a brand strategy. It teaches students to master the main qualitative and quantitative tools of analysis used in communications.
The curriculum includes a series of courses taught by academic staff in fields such as semiology, thus enhancing students' promotion potential in the marketing sector.
Other lessons are taught by executives from French and international communications agencies and companies, who provide students with practical information on topics ranging from strategic planning to the legal environment, as well as the latest trends in brand management.
Human resources management
----
The human resource management section trains students to manage a company's most valuable resource, its people, and to reconcile the organisation's objectives with the needs of employees. The section offers courses in three broad fields. Firstly, an understanding of organisations and their goals. In order to understand the context within which all human resource policies operate, there are lectures on the French and European socio-economic environment. Secondly, the social sciences are taught - sociology, psycho-sociology and employee relations - to broaden students' understanding of the relations between the individual and the group. Finally, the programme introduces students to the more practical aspects of human resource management such as labour law, recruitment, career management, earnings policy and employee communication. The section has recently created an option dealing with the application of information technology to human resource management.
Intercultural management and communication
----
The Magistère in communications offers students the widest training in the social sciences, from sociology to ethnology and psycho-sociology. The aim is to enable them to analyse effectively a wide range of behavioural phenomena as well as understand the communications problems and challenges that firms and organisations face today, and to give them the potential to evolve to the most senior posts in communications. In particular, the programme trains students to deal with situations involving cultural and employee diversity, as well as corporate situations with departments having different management cultures.
Communication, media, and media transformation
----
The emergence of digital communications has changed the information and communication practices of organisations and firms. This section addresses students interested in the general question of the transformation information undergoes between an institution and its public. The teaching is centred on the analysis, setting-up and management of media systems in the communication strategy of organisations. The first year covers the different theories of information and communication, the history, sociology and economics of the media. The second-year programme offers an in-depth analysis of different media devices (semiology, media consumption, different styles of writing and reading) and the communication strategies which accompany them. The course offers a thorough grounding in the entire range of media production (from in-house magazines to institutional web sites) and the vertical production chain within the media. This section trains professionals who will be responsible in the future for media messages in all sectors, from NGOs to public sector bodies, more particularly in digital communications, which predominates at the moment. The students also explore emerging models of communications and new media linked to the internet.
POP'COM is the Student Bureau. Its main objective is to liven up students' cultural , recreational , sportive , social and humanitarian activities, to favour strong ties between students and to contribute to our students's richness inside and outside the CELSA. Each year several events are organized: a freshers' integration week-end, parties, and a Gala.
JUNIOR COMMUNICATION is the Junior Achievement group. Junior Communication's programs focus on work readiness, entrepreneurship, and financial literacy, and teach CELSA students important skills to help them become economically empowered. Their missions are suggested to communication agencies looking for such services.
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
communication and journalism school
Journalism school
A journalism school is a school or department, usually part of an established university, where journalists are trained. An increasingly used term for a journalism department, school or college is 'J-School'...
(grande école) located in the West of Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, (Neuilly-sur-Seine
Neuilly-sur-Seine
Neuilly-sur-Seine is a commune in the western suburbs of Paris, France. It is located from the center of Paris.Although Neuilly is technically a suburb of Paris, it is immediately adjacent to the city and directly extends it. The area is composed of mostly wealthy, select residential...
) and is part of the Paris-Sorbonne University.
Founded in 1965, the school has designed a curriculum which offers students a wide range of classes in the information and communications sciences and associated professions, along with courses in the humanities and social sciences.
Approximately 700 students attend classes at CELSA and obtain degrees in journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...
, corporate communications, intercultural management, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, human resource management, and multimedia
Multimedia
Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or...
studies.
CELSA's faculty is a combination of academics from the Paris-Sorbonne University and professionals from a variety of business sectors. Faculty members use a variety of teaching methods including case studies, lecture/discussions, team projects, simulation exercises and independent studies.
The school has close connections to companies in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
. Its Office of Career Services provides students with a range of internships and job offers, thus opening broad career possibilities. There are over 2500 offers of internships and jobs from companies and other organisations on the CELSA web site for students to choose from. Many students are hired by the company, agency or regional authority where they do their final internship. Because of the quality and reputation of the CELSA programme, graduates are virtually guaranteed the attention of top employers.
The Alumni Association organises monthly meetings and other events and publishes a directory of its 800 members.
Fields of study
Journalism----
Founded in 1979, the journalism section admits students with a three-year post-secondary school qualification. It is one of the most selective and prestigious programmes in journalism in the country. Each year, around 850 candidates apply for admission, though only 25 are offered a place (2006).
It offers a two-year programme accredited by the French journalism profession, which prepares students for all branches of the media and offers no specialisation. It is a highly practical professional course taught mostly by senior journalists from national radio and television stations, daily newspapers and press agencies.
Other practical aspects of the programme include three internships: the first internship is in a local or regional newspaper where students cover local news and publish articles. This gives them practical experience in the workings of a press organisation. The second and third internships take place during the summer break and can be done in any of the media, in France or abroad. There is a professional assignment each year for a media publication or radio station.
As part of their curriculum, students are also required to do coursework to obtain a French 'Master Professionnel' degree in journalism.
CELSA's alumni work for highly regarded French media institutions, such as TF1
TF1
TF1 is a national French TV channel, controlled by TF1 Group, whose major share-holder is Bouygues. TF1's average market share of 24% makes it the most popular domestic network...
, France 2
France 2
France 2 is a French public national television channel. It is part of the state-owned France Télévisions group, along with France 3, France 4, France 5 and France Ô...
, France 3
France 3
France 3 is the second largest French public television channel and part of the France Télévisions group, which also includes France 2, France 4, France 5, and France Ô....
, Canal Plus, France 24
France 24
France 24 is an international news and current affairs television channel. The service is aimed at the overseas market, similar to BBC World News, DW-TV, NHK World and RT, and broadcast through satellite and cable operators throughout the world. During 2010 the channel started broadcasting through...
, Arte
Arte
Arte is a Franco-German TV network. It is a European culture channel and aims to promote quality programming especially in areas of culture and the arts...
(TV); Le Monde
Le Monde
Le Monde is a French daily evening newspaper owned by La Vie-Le Monde Group and edited in Paris. It is one of two French newspapers of record, and has generally been well respected since its first edition under founder Hubert Beuve-Méry on 19 December 1944...
, Le Figaro
Le Figaro
Le Figaro is a French daily newspaper founded in 1826 and published in Paris. It is one of three French newspapers of record, with Le Monde and Libération, and is the oldest newspaper in France. It is also the second-largest national newspaper in France after Le Parisien and before Le Monde, but...
, Libération
Libération
Libération is a French daily newspaper founded in Paris by Jean-Paul Sartre and Serge July in 1973 in the wake of the protest movements of May 1968. Originally a leftist newspaper, it has undergone a number of shifts during the 1980s and 1990s...
(print) or Radio France Internationale
Radio France Internationale
Radio France Internationale was created in 1975 as part of Radio France by the Government of France, and replaced the Poste Colonial , Paris Mondial , Radio Paris , RTF Radio Paris and ORTF Radio Paris...
, RTL
RTL (French radio)
In France, RTL is a popular nation-wide commercial radio network owned by the RTL Group.In 1931, Radio Luxembourg, the public radio network from Luxembourg, was privatised. Beginning in 1946, it could be heard easily in France. Until the 1980s, only the French public radio networks could transmit...
, Europe 1
Europe 1
Europe 1, formerly known as Europe n° 1, is a privately owned radio network created in 1955. It is one of the leading French radio broadcasters and heard throughout France...
(radio)...
Corporate and institutional communication
----
This is the study of the practices involved in managing and improving the reputation, visibility and image of organisations, and the issues involved in this process. It is the study of the process of explanation of the organisation's strategy to a wide variety of audiences from staff, shareholders and clients to opinion makers such as journalists and elected representatives. It highlights the strategic role of communications in an organisation and offers an understanding of the contexts within which communications campaigns are necessary.
The programme introduces students to all the facets of organisational and institutional communications as well as to the tasks carried out by the different practitioners in this field. It provides thorough training to students in the analytical methods and tools needed to plan and undertake major assignments.
The course prepares students for a wide variety of careers, and requires students with a solid general knowledge and an ability both to sum up situations and offer suitable responses.
Marketing, advertising and communication
----
This section trains students who want to become executives in advertising or market research, or who want to specialise in brand management, rather than in pure marketing. It gives students a thorough training in implementing a brand strategy. It teaches students to master the main qualitative and quantitative tools of analysis used in communications.
The curriculum includes a series of courses taught by academic staff in fields such as semiology, thus enhancing students' promotion potential in the marketing sector.
Other lessons are taught by executives from French and international communications agencies and companies, who provide students with practical information on topics ranging from strategic planning to the legal environment, as well as the latest trends in brand management.
Human resources management
----
The human resource management section trains students to manage a company's most valuable resource, its people, and to reconcile the organisation's objectives with the needs of employees. The section offers courses in three broad fields. Firstly, an understanding of organisations and their goals. In order to understand the context within which all human resource policies operate, there are lectures on the French and European socio-economic environment. Secondly, the social sciences are taught - sociology, psycho-sociology and employee relations - to broaden students' understanding of the relations between the individual and the group. Finally, the programme introduces students to the more practical aspects of human resource management such as labour law, recruitment, career management, earnings policy and employee communication. The section has recently created an option dealing with the application of information technology to human resource management.
Intercultural management and communication
----
The Magistère in communications offers students the widest training in the social sciences, from sociology to ethnology and psycho-sociology. The aim is to enable them to analyse effectively a wide range of behavioural phenomena as well as understand the communications problems and challenges that firms and organisations face today, and to give them the potential to evolve to the most senior posts in communications. In particular, the programme trains students to deal with situations involving cultural and employee diversity, as well as corporate situations with departments having different management cultures.
Communication, media, and media transformation
----
The emergence of digital communications has changed the information and communication practices of organisations and firms. This section addresses students interested in the general question of the transformation information undergoes between an institution and its public. The teaching is centred on the analysis, setting-up and management of media systems in the communication strategy of organisations. The first year covers the different theories of information and communication, the history, sociology and economics of the media. The second-year programme offers an in-depth analysis of different media devices (semiology, media consumption, different styles of writing and reading) and the communication strategies which accompany them. The course offers a thorough grounding in the entire range of media production (from in-house magazines to institutional web sites) and the vertical production chain within the media. This section trains professionals who will be responsible in the future for media messages in all sectors, from NGOs to public sector bodies, more particularly in digital communications, which predominates at the moment. The students also explore emerging models of communications and new media linked to the internet.
Student Associations
Two associations have been created by CELSA students. They contribute to the school's general atmosphere and to its students' well-being.POP'COM is the Student Bureau. Its main objective is to liven up students' cultural , recreational , sportive , social and humanitarian activities, to favour strong ties between students and to contribute to our students's richness inside and outside the CELSA. Each year several events are organized: a freshers' integration week-end, parties, and a Gala.
JUNIOR COMMUNICATION is the Junior Achievement group. Junior Communication's programs focus on work readiness, entrepreneurship, and financial literacy, and teach CELSA students important skills to help them become economically empowered. Their missions are suggested to communication agencies looking for such services.