The Digital Watermarking Alliance is a group of like-minded companies that share a common interest in furthering the adoption of digital watermarking

Digital watermarking

Digital watermarking is the process of embedding information into a digital signal which may be used to verify its authenticity or the identity of its owners, in the same manner as paper bearing a watermark for visible identification. In digital watermarking, the signal may be audio, pictures, or...

. The mission of the Digital Watermarking Alliance is:

• "to create awareness and promote the value of digital watermarking to content owners, industry, policy makers, and consumers."

Founding members

The Digital Watermarking Alliance is made up of 12 companies that all have an established presence in the digital watermarking

Digital watermarking

Digital watermarking is the process of embedding information into a digital signal which may be used to verify its authenticity or the identity of its owners, in the same manner as paper bearing a watermark for visible identification. In digital watermarking, the signal may be audio, pictures, or...

 technology and solutions market. Member companies include:

• Cinea
• Digimarc
  Digimarc
  Digimarc is a digital watermarking technology provider enabling the invisible embedding of information into many forms of content, including audio, video, imagery, and certain objects...
  
  
• GCS Research
• Jura
• MediaGrid
• MSI
• Philips
  Philips
  Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
  
  
• Signum
• Teletrax
  Teletrax
  Teletrax is a company providing broadcast intelligence services.Teletrax provides television broadcast monitoring and verification services to video providers such as entertainment studios, TV syndicators, the PR/marketing and advertising industry, news, sports and governmental organizations...
  
  
• Thomson SA
  Thomson SA
  Technicolor SA , formerly Thomson SA and Thomson Multimedia, is a French international provider of solutions for the creation, management, post-production, delivery and access of video, for the Communication, Media and Entertainment industries. Technicolor’s headquarters are located in Issy les...
  
  
• Cinavia [was Verance]
• Verimatrix, Inc.

See also

• Digital watermarking
  Digital watermarking
  Digital watermarking is the process of embedding information into a digital signal which may be used to verify its authenticity or the identity of its owners, in the same manner as paper bearing a watermark for visible identification. In digital watermarking, the signal may be audio, pictures, or...
  
  
• Watermark
  Watermark
  A watermark is a recognizable image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light , caused by thickness or density variations in the paper...
  
  
• Watermark detection
• Watermark (data file)
  Watermark (data file)
  A watermark stored in a data file refers to a method for ensuring data integrity which combines aspects of data hashing and digital watermarking. Both are useful for tamper detection, though each has its own advantages and disadvantages.- Data hashing :...
  
  
• Copy attack
  Copy Attack
  The copy attack is an attack on certain digital watermarking systems proposed by M. Kutter, S. Voloshynovskiy, and A. Herrige in a paper presented in January, 2000 at the Photonics West SPIE convention....
  
  
• Copy protection
  Copy protection
  Copy protection, also known as content protection, copy obstruction, copy prevention and copy restriction, refer to techniques used for preventing the reproduction of software, films, music, and other media, usually for copyright reasons.- Terminology :Media corporations have always used the term...