Dirtbag Clothing is a San Francisco-based apparel company, founded in 1996. Dirtbag manufactures various styles of apparel, including streetwear, punk clothing, urban clothing, hoodies, flexfits, women's tee-shirts, baby dolls, and accessories. The company's business model

Business model

A business model describes the rationale of how an organization creates, delivers, and captures value...

 relies heavily on internet sales and marketing. Dirtbag was projected to reach $1.4 million in sales as of 2004.

History

Dirtbag Clothing was founded by partners Douglas Canning and John Alves during their final year as film majors at San Francisco State University

San Francisco State University

San Francisco State University is a public university located in San Francisco, California. As part of the 23-campus California State University system, the university offers over 100 areas of study from nine academic colleges...

. Instead of starting with a catalog

Mail order

Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer...

 like most apparel companies, Canning began with a website. From there, he went to the websites of independent record label

Independent record label

An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

s to get email addresses for bands that would fit his demographic and offered a 40% discount on those willing to wear their merchandise. Recently, Dirtbag launched a new music site www.dirtbagmusic.com which allows bands to upload and sell exclusive content such as video, mp3's, tickets and merchandise.

In October 2008, Dirtbag re-launched its clothing site www.dirtbagclothing.com and added industry veteran Jim Stroesser as CEO. Jim previously held senior executive positions at Nike, Oakley, Quiksilver, Pony and Converse. In November 2008 Dirtbag will be offering a wide variety of t-shirts, hats, hoodies, and flexfit hats. Dirtbag will offer over 50 SKUs of punk and urban clothing.

In 2009, the company started a record label named Dirtbag Music, led by owner partners Doug Whitsit and Mark Evans, which became an overnight success when their first band, Seasons After, launched into the top 40 with the hit "Cry Little Sister". Dirtbag recently partnered with Warner Brothers Music as one of their independent record labels.

Revenues

Dirtbag had sales of approximately $1 million in 2002, half coming through online purchases. As of 2004, Dirtbag's revenues were projected at $1.4 million.

Sponsors

Dirtbag sponsors include performers and bands in the metal scene, including Slipknot

Slipknot (band)

Slipknot is an American heavy metal band from Des Moines, Iowa. Formed in 1995, the group was founded by percussionist Shawn Crahan and bassist Paul Gray...

, Fear Factory

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Fear Factory is an American industrial metal band. Formed in 1989, they have released seven full-length albums and a number of singles and remixes. Over the course of their career they have evolved from a succession of styles, as well as steadily pioneered a combination of the styles death metal,...

, Jerry Cantrell

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Jerry Fulton Cantrell Jr. is an American guitarist, singer, and songwriter best known for his work with the grunge/metal band Alice in Chains, as lead guitarist, backing and co-lead vocalist, and co-lyricist. He performs lead vocals on his solo projects, and is part of Alice in Chains' harmonizing...

, Drowning Pool

Drowning Pool

Drowning Pool is a four-piece alternative metal band from Dallas, Texas.-Early days :Drowning Pool rose to fame while playing along with Ozzy Osbourne during an Ozzfest tour. Their 2001 debut album, Sinner was certified platinum within six weeks...

, Shadows Fall

Shadows Fall

Shadows Fall is an American heavy metal band from Springfield, Massachusetts, formed in 1995. They are one of the few contemporary metal bands who take their lyrical influence from Eastern philosophy and some references to the Rastafari culture...

, Black Label Society

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Black Label Society is a heavy metal band formed by Zakk Wylde, with nine studio albums, one live album, two compilation albums, one EP, and three video albums released since formation of the band.-Formation and Sonic Brew :...

, Brand New Sin

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Brand New Sin is a Hard rock/Southern rock band from Syracuse, New York. They are well known in the music business and also the sports entertainment field for recording themes for pro wrestlers.-History:...

, Machine Head

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Machine Head is an American heavy metal band from Oakland, California. Formed on October 12, 1991, the group was founded by Robb Flynn and Adam Duce. There have been 4 member changes since their inception. The current lineup of the band comprises Flynn , Duce , ex-Vio-Lence guitarist Phil Demmel ,...

, Papa Roach

Papa Roach

Papa Roach is an American rock band from Vacaville, California. Their first major-label release was the triple-platinum album Infest . The group's success continued with their gold album Lovehatetragedy , their platinum album Getting Away with Murder , The Paramour Sessions , and Metamorphosis...

, Spinal Cross, and Hinder

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Hinder is an American rock band from Oklahoma that was formed in 2001 by drummer Cody Hanson, guitarist Joe Garvey, and singer Austin Winkler. The band was inducted into the Oklahoma Music Hall of Fame in 2007.-Formation and early history:...

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