Eckhard Pfeiffer
Encyclopedia
Eckhard Pfeiffer is a business executive of German
Germans
The Germans are a Germanic ethnic group native to Central Europe. The English term Germans has referred to the German-speaking population of the Holy Roman Empire since the Late Middle Ages....

 ancestry, and a former CEO of Compaq
Compaq
Compaq Computer Corporation is a personal computer company founded in 1982. Once the largest supplier of personal computing systems in the world, Compaq existed as an independent corporation until 2002, when it was acquired for US$25 billion by Hewlett-Packard....

 from 1991-1998. He joined Compaq
Compaq
Compaq Computer Corporation is a personal computer company founded in 1982. Once the largest supplier of personal computing systems in the world, Compaq existed as an independent corporation until 2002, when it was acquired for US$25 billion by Hewlett-Packard....

 from Texas Instruments
Texas Instruments
Texas Instruments Inc. , widely known as TI, is an American company based in Dallas, Texas, United States, which develops and commercializes semiconductor and computer technology...

, and established operations from scratch in both Europe and Asia. He was named as one of TIME
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...

's "Cyber Elite Top 50" for 1998.

He received his MBA from Southern Methodist University
Southern Methodist University
Southern Methodist University is a private university in Dallas, Texas, United States. Founded in 1911 by the Methodist Episcopal Church, South, SMU operates campuses in Dallas, Plano, and Taos, New Mexico. SMU is owned by the South Central Jurisdiction of the United Methodist Church...

, Dallas, TX.

He became CEO of Compaq as a result of a boardroom coup led by Ben Rosen. At the same time as Compaq began to dominate the server market, they entered the retail computer market with the Presario which one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. In order to maintain the prices it wanted, Compaq became the first first-tier computer manufacturer to utilize CPUs from AMD and Cyrix
Cyrix
Cyrix Corporation was a microprocessor developer that was founded in 1988 in Richardson, Texas as a specialist supplier of high-performance math coprocessors for 286 and 386 microprocessors. The company was founded by former Texas Instruments staff members and had a long but troubled relationship...

. The price war resulting from Compaq's actions ultimately drove numerous competitors, most notably IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

 and Packard Bell
Packard Bell
Packard Bell is a Dutch computer manufacturer and a subsidiary of Acer. The name was previously used by Packard Bell, an American radio manufacturer founded in 1926. In 1986, Israeli investors bought the name for a newly formed personal computer manufacturer. Originally the company produced...

, from this market.

Under his tenure, Compaq made several major acquisitions. In 1997, Compaq bought Tandem Computers
Tandem Computers
Tandem Computers, Inc. was the dominant manufacturer of fault-tolerant computer systems for ATM networks, banks, stock exchanges, telephone switching centers, and other similar commercial transaction processing applications requiring maximum uptime and zero data loss. The company was founded in...

, known for their NonStop
NonStop
NonStop can refer to the line of HP Integrity NonStop computers, the line of Tandem NonStop computers that preceded them, or the NonStop OS operating system that is designed for them. NonStop systems are based on an integrated hardware/software stack...

 server line. This acquisition instantly gave Compaq a presence in the higher end business computing market. In 1998, Compaq acquired Digital Equipment Corporation
Digital Equipment Corporation
Digital Equipment Corporation was a major American company in the computer industry and a leading vendor of computer systems, software and peripherals from the 1960s to the 1990s...

, the leading company in the previous generation of computing during the 1970s and early 1980s. This acquisition made Compaq, at the time, the world's second largest computer maker in the world in terms of revenue.

However, Pfeiffer had little vision for what the combined companies should do, or indeed how the three dramatically different cultures could work as a single entity, and Compaq struggled as a result. Pfeiffer was forced out as CEO in 1999 in a coup led by board chairman Ben Rosen.

Pfieffer's permanent replacement was Michael Capellas
Michael Capellas
Michael David Capellas is Chief Executive Officer of AcadiaEnterprises, LLC a joint venture of Cisco and EMC with investment from Intel and VMware. He also serves as Chairman of the Virtual Computing Environment coalition...

, the chief operating officer
Chief operating officer
A Chief Operating Officer or Director of Operations can be one of the highest-ranking executives in an organization and comprises part of the "C-Suite"...

 and formerly CIO
Chief information officer
Chief information officer , or information technology director, is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals...

 of the company. Capellas was able to restore some of the luster lost in the latter part of the Pfeiffer era, but the company still struggled against lower-cost competitors such as Dell.

Pfeiffer was one of the founders of Accoona
Accoona
Accoona was an internet company having offices in Jersey City, New Jersey and Shanghai, China. Their main product was a search engine that claimed to use artificial intelligence to better understand searches. On June 23, 2005, in the ABC Times Square studios, the AI Accoona Toolbar, driven by a...

, an Internet search engine provider, and has been its Chairman since December 2004.

Pfeiffer serves on the boards of several major corporations including Ericsson
Ericsson
Ericsson , one of Sweden's largest companies, is a provider of telecommunication and data communication systems, and related services, covering a range of technologies, including especially mobile networks...

, and DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

.

External links

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