Epagogix is a UK-based company that uses neural networks and analytical software to predict which movies will provide a good possibility of return on investments and which movie scripts or plots will be successful. It was featured in an article by Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell, CM is a Canadian journalist, bestselling author, and speaker. He is currently based in New York City and has been a staff writer for The New Yorker since 1996...

 in The New Yorker

The New Yorker

The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons and poetry published by Condé Nast...

. It has also been featured in Super Crunchers

Super Crunchers

Super Crunchers: Why Thinking-by-Numbers Is the New Way to be Smart is a book written by Ian Ayres, a law professor at Yale Law School about how number analysis, such as multiple regression analysis affects all areas of life, often in unexpected ways....

, Ian Ayres' book about number analysis, in CIO magazine and in Kevin Slavin's TED talk.