Franziskaner
Encyclopedia
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
in Munich
Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...
, Bavaria
Bavaria
Bavaria, formally the Free State of Bavaria is a state of Germany, located in the southeast of Germany. With an area of , it is the largest state by area, forming almost 20% of the total land area of Germany...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
. It is owned by the Spaten-Löwenbräu-Gruppe which is part of the Belgian
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
company Anheuser-Busch InBev
Anheuser-Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
. Its products are beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
s of the brands Spaten and Franziskaner.
History
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
. In 1922, the Spaten-Brauerei and Franziskaner-Leist-Bräu united to form a joint stock company. In 1924 the advertising slogan "Lass Dir raten, trinke Spaten" (literally "Let yourself be advised, drink Spaten") was invented. It is still in use today. The brewery reached the production of 1 million hectoliters (852,168 barrels or 21,996,925 gallons) in 1992. In 1997 the brewery combined with the Löwenbräu
Löwenbräu
Löwenbräu is a German brewery in Munich, Bavaria, Germany that produces a traditional Munich-style beer. It is currently owned by the American-Brazilian-Belgian company Anheuser-Busch InBev. Like other premium German beers, it is brewed according to the German "Reinheitsgebot" dating back to 1516...
AG to form the Spaten-Löwenbräu-Gruppe. The Spaten-Löwenbräu-Gruppe was sold to Interbrew
Interbrew
Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. In 2004 Interbrew merged with Brazilian brewer AmBev to form InBev, which is the now largest brewer in the world by volume, with a 13% global market share now...
in 2003. In 2004 Interbrew and the Brazilian Companhia de Bebidas das Américas (AmBev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...
) united to form InBev. The brewhouse in the Marsstraße in Munich was closed due to a lack of workload in 2006 and is now the museum of the company.
Products
"Spaten" means spadeSpade
A spade is a tool designed primarily for the purpose of digging or removing earth. Early spades were made of riven wood. After the art of metalworking was discovered, spades were made with sharper tips of metal. Before the advent of metal spades manual labor was less efficient at moving earth,...
in German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
, and the symbol of the brand is a malt
Malt
Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...
shovel. "Franziskaner" means Franciscan
Franciscan
Most Franciscans are members of Roman Catholic religious orders founded by Saint Francis of Assisi. Besides Roman Catholic communities, there are also Old Catholic, Anglican, Lutheran, ecumenical and Non-denominational Franciscan communities....
, the picture on the label is of a friar.
- In 1894 the Münchner Hell (German pale beer) was produced by the company for the first time. The wortWortWort may refer to:* Wort, the liquid created by the mashing of malted barley to use in brewing beer* Worting, Hampshire, a large district and suburb of the town of Basingstoke, in Hampshire, England....
is >11.7° Plato. This product has 5.2% of alcoholAlcoholIn chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
by volume. - The Pils was the first to be produced in Munich and has >11.7° Plato wort and 5.0% of alcohol by volume.
- The OktoberfestOktoberfestOktoberfest, or Wiesn, is a 16–18 day beer festival held annually in Munich, Bavaria, Germany, running from late September to the first weekend in October. It is one of the most famous events in Germany and is the world's largest fair, with more than 5 million people attending every year. The...
bier is produced in spring to be sold in autumn for the Oktoberfest. It has >13.7° Plato wort and 5.9% of alcohol by volume. - The lighter beer is the Diät-PilsDiet foodDiet food refers to any food or drink whose recipe has been altered in some way to make it part of a body modification diet...
, which may also be consumed by diabetics; (100 ml contains about 134 kJ, 32 kcal). It has 4.9% of alcohol by volume. - Non-alcoholic beer has a wort of >7.3° Plato.
- Franziskaner WeissbierWheat beerWheat beer is a beer that is brewed with a large proportion of wheat. Wheat beers often also contain a significant proportion of malted barley. Wheat beers are usually top-fermented...
has 11.8° Plato wort and 5.0% of alcohol by volume. - Doppelbock Optimator has 7.2% of alcohol by volume.
Further reading
- Behringer, Wolfgang: Die Spaten-Brauerei 1397-1997. Die Geschichte eines Münchner Unternehmens vom Mittelalter bis zur Gegenwart. München: Piper 1997. ISBN 3-492-03600-7.
- Sedlmayr, Fritz: Die Geschichte der Spatenbrauerei und brauereigeschichtliche Beiträge 1807-1874. Band I. München 1934, Band II. Nürnberg 1949.