HOOAH! Bar
Encyclopedia
Energy bar
Energy bars are supplemental bars containing cereals and other high energy foods targeted at people that require quick energy but do not have time for a meal...
created by the United States military in 1996. It was originally provided to military personnel packaged within a field ration, such as the Meal, Ready-to-Eat, Meal Cold Weather, or First Strike Ration
First Strike Ration
The First Strike Ration is a compact, eat-on-the move ration concept from the United States Army, designed to be consumed during the first 72 hours of conflict, created by the United States Army Soldier Systems Center in Natick, Massachusetts...
.
The name comes from the word "hooah
Hooah
Hooah is a U.S. Army and a Canadian Armybattle cry used by soldiers and also in use by the U.S. Air Force airmen "referring to or meaning anything and everything except no."-Usage:Some popular usages of HUA include:...
," a battle cry
Battle cry
A battle cry is a yell or chant taken up in battle, usually by members of the same military unit.Battle cries are not necessarily articulate, although they often aim to invoke patriotic or religious sentiment....
commonly used by American soldiers, also noting that Marines
United States Marine Corps
The United States Marine Corps is a branch of the United States Armed Forces responsible for providing power projection from the sea, using the mobility of the United States Navy to deliver combined-arms task forces rapidly. It is one of seven uniformed services of the United States...
tend to prefer the word "Oohrah!" on the packaging. The bar originally had "HOOAH!" and the US Army
United States Army
The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services...
seal on one side and "OOO-RAH!" and the Marine Corps seal on the other; the new wrappers have both logos on the same side. The commercial version features the United States roundel
Military aircraft insignia
Military aircraft insignia are insignia applied to military aircraft to identify the nation or branch of military service to which the aircraft belongs...
instead.
The original military HOOAH! Bar came in apple-cinnamon, chocolate, cran-raspberry, peanut butter and raspberry flavors. The smaller First Strike bars (provided in the concentrated First Strike Ration) come in apple-cinnamon, cran-raspberry, chocolate, raspberry and mocha flavors.