KMXM
Encyclopedia
KWYD is a radio station
broadcasting a Rhythmic Contemporary
format. Licensed to Parma, Idaho
, USA, the station is currently owned by Impact Radio Group.
The station was sold in early 2008 to Impact Radio Group, and later moved the station into the Boise radio market on October 31, 2008. It flipped the format to Rhythmic Contemporary
, along with picking up the call letters KWYD. It also increased its power to 100,000 watts, giving the station better coverage in the area. KWYD is also Idaho's first ever Rhythmic-formatted station.
According to PD Mickey Fuentes in an interview for the Idaho Statesman
, "This radio station is here because we saw a need for it in the market." He went on to say that "We looked around and said, 'Where's the opportunity here?'" Fuentes later added "All we're doing is trying to reflect the audience," and cites that the station received over 160,000 to 170,000 text messages per month for music requests and contests since its debut.
At present, KWYD is the top-rated radio station in Boise among adults 18-34, according to Arbitron. It has a two-share lead over Peak's KSAS "Kiss FM" and a commanding six-share lead over Citadel's KZMG "Magic," becoming the dominant choice for pop music listeners in just two short years. KZMG later bailed out of the Top 40/CHR war on January 26, 2011 for Sports Talk.
The KWYD FM call sign was once used by a Colorado Springs, Colorado area radio station that was a Christian Talk/Music format in the 1970s and 80's. The station was sold in 1989 and the format and call letters were changed. Today it's now known as KRDO-FM
and broadcasts an News/Talk Format.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting a Rhythmic Contemporary
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
format. Licensed to Parma, Idaho
Parma, Idaho
Parma is a city in Canyon County, Idaho, United States. The population was 1,771 at the 2000 census. It is part of the Boise City–Nampa, Idaho Metropolitan Statistical Area.-Geography:Parma is located at ....
, USA, the station is currently owned by Impact Radio Group.
History
The station was assigned the call sign KMCL on 1989-09-26, and on 2007-12-07 became Adult Contemporary KMXM.The station was sold in early 2008 to Impact Radio Group, and later moved the station into the Boise radio market on October 31, 2008. It flipped the format to Rhythmic Contemporary
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
, along with picking up the call letters KWYD. It also increased its power to 100,000 watts, giving the station better coverage in the area. KWYD is also Idaho's first ever Rhythmic-formatted station.
According to PD Mickey Fuentes in an interview for the Idaho Statesman
Idaho Statesman
The Idaho Statesman is a U.S. daily newspaper serving the Boise, Idaho metropolitan area. The paper has a circulation of 61,000 daily, 83,038 Sunday, and employs about 300 people. It is owned by The McClatchy Company....
, "This radio station is here because we saw a need for it in the market." He went on to say that "We looked around and said, 'Where's the opportunity here?'" Fuentes later added "All we're doing is trying to reflect the audience," and cites that the station received over 160,000 to 170,000 text messages per month for music requests and contests since its debut.
At present, KWYD is the top-rated radio station in Boise among adults 18-34, according to Arbitron. It has a two-share lead over Peak's KSAS "Kiss FM" and a commanding six-share lead over Citadel's KZMG "Magic," becoming the dominant choice for pop music listeners in just two short years. KZMG later bailed out of the Top 40/CHR war on January 26, 2011 for Sports Talk.
The KWYD FM call sign was once used by a Colorado Springs, Colorado area radio station that was a Christian Talk/Music format in the 1970s and 80's. The station was sold in 1989 and the format and call letters were changed. Today it's now known as KRDO-FM
KRDO-FM
KRDO-FM is a News/Talk radio station simulcast on KRDO 1240 and based in Colorado Springs, Colorado. The format complements KRDO-TV's news broadcasts. It is owned by Optima Communications and operated by the News-Press & Gazette Company of St. Joseph, Missouri under a time brokerage...
and broadcasts an News/Talk Format.