Lux Cozi is one of India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

's leading underwear brands, part of the Rs. 400 crore Lux Hosiery group. The brand turnover is about Rs.

Rupee

The rupee is the common name for the monetary unit of account in India, Sri Lanka, Nepal, Pakistan, Mauritius, Seychelles, Maldives, and formerly in Burma, and Afghanistan. Historically, the first currency called "rupee" was introduced in the 16th century...

 100 crores, mostly from rural India.

The brand was involved in a controversy after its owner, Ashok Todi

Ashok Todi

Ashok Todi is an Indian industrialist, heading the Rs. 400 crore Lux Hosiery group. The Lux Cozi brand, currently India's most widely sold range of underwear, has sales totalling 100 crores.-Rizwanur Rahman murder:...

 was charged in the murder of Rizwanur Rahman

Rizwanur Rahman

Rizwanur Rahman was a 30-year-old computer graphics trainer who was possibly murdered after marrying Priyanka Todi, daughter of industrialist Ashok Todi...

, who had married Modi's daughter. In February 2010, the IPL

Indian Premier League

The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner...

 cricket team Kolkata Knight Riders

Kolkata Knight Riders

Kolkata Knight Riders is the franchise representing Kolkata in the Indian Premier League, a Twenty20 cricket tournament. Sourav Ganguly led the team in IPL1 and IPL3, Brendon McCullum in IPL2, and Gautam Gambhir in IPL4...

 and its film-star owner Shahrukh Khan

Shahrukh Khan

Shahrukh Khan , often credited as Shah Rukh Khan, is an Indian film actor, as well as a film producer and television host. Often referred to as "the King of Bollywood", Khan has acted in over 70 Hindi films....

cancelled a publicity contract with Lux Cozi after widespread anger was directed at them.

Despite initial reports of a fall in sales after the killing, the company appears to have been doing well.