Manufrance was the trade name of Manufacture Francaise d'Armes et Cycles de St.Etienne, a French mail order

Mail order

Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer...

 company which was situated in the manufacturing town of St. Etienne since 1888. The first French mail order company, it mainly specialised in shotgun

Shotgun

A shotgun is a firearm that is usually designed to be fired from the shoulder, which uses the energy of a fixed shell to fire a number of small spherical pellets called shot, or a solid projectile called a slug...

s (Robust, Falcor, Ideal, Simplex) and bicycles (hirondelle); however, they covered other products, ranging from fishing rod

Fishing rod

A fishing rod or a fishing pole is a tool used to catch fish, usually in conjunction with the pastime of angling, and can also be used in competition casting. . A length of fishing line is attached to a long, flexible rod or pole: one end terminates in a hook for catching the fish...

s to household items, such as wall clocks. Most of the products sold by Manufrance were made by third party manufacturers, then labeled and retail

Retail

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

ed by Manufrance.

It was bought by Tavitian Jacques in 1988.