Master of Business Communication
Encyclopedia
The Master of Business Communication (MBC) is a specialized academic degree
typically conferred by a business school. The degree incorporates many elements of the Master of Business Administration
MBA degree with a specialized focus on corporate communications
, public relations
and marketing communications
.
The degree typically requires three years of full-time study but may take longer when undertaken on a part-time basis. It is evident that some institutions are offering the degree in similar structure to the MBA. The aim of the program is to educate on the interdisciplinary principles of business management as they apply to the corporate communicator.
Academic degree
An academic degree is a position and title within a college or university that is usually awarded in recognition of the recipient having either satisfactorily completed a prescribed course of study or having conducted a scholarly endeavour deemed worthy of his or her admission to the degree...
typically conferred by a business school. The degree incorporates many elements of the Master of Business Administration
Master of Business Administration
The Master of Business Administration is a :master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated in the United States, emerging from the late 19th century as the country industrialized and companies sought out...
MBA degree with a specialized focus on corporate communications
Corporate communications
Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate...
, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
and marketing communications
Marketing communications
Marketing Communications are messages and related media used to communicate with a market...
.
The degree typically requires three years of full-time study but may take longer when undertaken on a part-time basis. It is evident that some institutions are offering the degree in similar structure to the MBA. The aim of the program is to educate on the interdisciplinary principles of business management as they apply to the corporate communicator.