Matsui
Encyclopedia
Matsui is the brand name of a line of electrical items sold in the UK
and the Nordics (Norway
, Sweden
, Denmark
, Finland
, etc.), introduced in the 1980s. It is an own brand of the Dixons Retail plc retailer, and not an independent manufacturer. The vast majority of Matsui products are manufactured in China
.
The company is based in the UK. The Japanese
-sounding name
is a genuine surname in Japan, often spelled 松井. During the 1980s, some Matsui televisions were rebranded Ferguson
sets made in the UK by Thorn-EMI or, later, Thomson Electronics. Since Dixons and Currys
are owned by the Dixons Retail Group, some Matsui products are identical to items using DSG's Saisho
and Logik brands. Some Matsui products are now also being rebranded to Currys Essentials'. Matsui is currently being phased out as part of a push to simplify the amount of own brands dixons carrys.
's ProLine
brand and Home Retail Group's Bush brand.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and the Nordics (Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
, Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
, Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
, Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
, etc.), introduced in the 1980s. It is an own brand of the Dixons Retail plc retailer, and not an independent manufacturer. The vast majority of Matsui products are manufactured in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
.
The company is based in the UK. The Japanese
Japanese language
is a language spoken by over 130 million people in Japan and in Japanese emigrant communities. It is a member of the Japonic language family, which has a number of proposed relationships with other languages, none of which has gained wide acceptance among historical linguists .Japanese is an...
-sounding name
Foreign branding
Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names.-English-speaking countries:...
is a genuine surname in Japan, often spelled 松井. During the 1980s, some Matsui televisions were rebranded Ferguson
THORN Electrical Industries
Thorn Electrical Industries, Limited was an electrical engineering business. It was listed on the London Stock Exchange but it merged with EMI Group to form Thorn EMI in 1979...
sets made in the UK by Thorn-EMI or, later, Thomson Electronics. Since Dixons and Currys
Currys
Currys is an electrical retailer in the United Kingdom and Ireland and is owned by Dixons Retail plc. It specialises in selling home electronics and household appliances, with 295 superstores and 73 high street stores...
are owned by the Dixons Retail Group, some Matsui products are identical to items using DSG's Saisho
Saisho
Saisho is an own brand formerly used by Dixons stores in the UK. Originally introduced in 1978, it has since been phased out in favour of Dixons Retail's other brands, Matsui and Logik....
and Logik brands. Some Matsui products are now also being rebranded to Currys Essentials'. Matsui is currently being phased out as part of a push to simplify the amount of own brands dixons carrys.
Product Range
Currently there are many Matsui items on sale including LCD Televisions, Hobs and Ovens, [Radios], Vacuum Cleaners, Optical Media and MP3 players. In the UK the main store brand competitors are CometComet Group Plc
Comet is an electrical retailer in the United Kingdom, which is owned by OpCapita and a series of investors, after its sale by Kesa Electricals. The group was founded in 1933 by George Hollingberry in Hull as Comet Battery Stores Limited...
's ProLine
ProLine (company)
ProLine is a range of own brand electronic products made by KESA Electricals plc for BCC in the Netherlands, Darty in France, Vandenborre in Belgium and Comet in the United Kingdom. ProLine covers a wide range of electricals across the store, covering white and brown goods.-External links:***...
brand and Home Retail Group's Bush brand.