Ogilvy & Mather
Encyclopedia
Ogilvy & Mather is an international advertising
, marketing
and public relations
agency based in Manhattan
and owned by the WPP Group
. The company operates 497 offices in 125 countries with approximately 16,000 employees.
s such as American Express
, BP
, Ford, Barbie
, Maxwell House
, IBM
, Kodak, Nestlé
, and Unilever
brands Pond's and Dove
.
Ogilvy & Mather was built on Ogilvy's principles, in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.
His entry into the company of giants started with several iconic campaigns:
"The man in the Hathaway
shirt" with his aristocratic eye patch;
"The man from Schweppes is here" introduced Commander Whitehead
, the elegant, bearded Brit, bringing Schweppes (and "Schweppervesence") to the United States.;
"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; and
"Pablo Casals
is coming home – to Puerto Rico
", a campaign that Ogilvy said helped change the image of a country and was his proudest achievement.
"Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S.
In 1989, The Ogilvy Group was purchased by WPP Group.
for American Express Traveler's Cheques, featuring Oscar Award-winning actor Karl Malden
. The "Don't Leave Home Without It" slogan was revived in 2005 for the prepaid American Express Travelers Cheque Card. After Malden's departure, American Express continued to feature celebrities, including Jerry Seinfeld
, Martin Scorsese
, Robert DeNiro, Wes Anderson
, Ken Watanabe
, Ellen DeGeneres
and Conan O'Brien
.
In 2007, Ogilvy Stockholm developed the "Animals in the Womb" campaign for Ford Flexifuel, which was nominated for the Cannes Lion Award and for the Guldägget Award in 2008.
, it has a total of nine offices in North America
, along with 22 offices in Europe
, five in South Asia
, ten in East Asia
, five in the Middle East
and Africa
, two in Central Asia
, three in Latin America
, six in Southeast Asia
, and seven in Australia
.
Ogilvy Public Relations has its own wholly owned subsidiaries:
The Federalist Group LLC. The company subsequently became bipartisan, and its name was changed to Ogilvy Government Relations. OGR operates from the same building as the office of its parent company in Washington, DC. In 2010 Ogilvy Government Relations became a wholly owned subsidiary of Ogilvy & Mather. OGR had a total lobbying income of over $21 million in 2009. This makes OGR the 7th largest lobbying firm
in the United States
. OGR was named a Top 10 financial services lobbying firm in the 2010 regulatory reform debate. Its top clients included the Blackstone Group
, Highstar Capital, the Poker Players Alliance
, Chevron Corporation
, and Verizon Communications
. OGR employees and lobbyists donated over $230,000 to Republican
and Democratic
Party primary
candidates, politicians and PAC
s during the 2008 election cycle. OGR Chairman, Wayne Berman, was featured on Washingtonian magazine's
2007 list of the top 50 lobbyists in Washington, DC.
SportKa hatchback began spreading virally via email. The 40-second video, which shows a lifelike computer-generated cat being decapitated by the car's sunroof was apparently rejected by Ford, but still made its way onto the internet, sparking outrage among bloggers and animal rights
groups.
Ogilvy also has been involved with the notorious Asia Pulp & Paper
, a large logging company that has been convicted of illegal logging in three countries, and recently has built roads illegally into the last remaining habitats of the critically endangered Sumatran Tiger
, but spent large sums on global advertising campaigns claiming 'sustainability beyond compliance'.
In 2005, Shona Seifert and Thomas Early, two former directors of Ogilvy & Mather, were convicted of one count of conspiring to defraud the government and nine counts of filing false claims for Ogilvy over-billing advertising work done for the U.S. Office of National Drug Control Policy
account. In an e-mail, Seifert stated "I'll wring the money out of [the ONDCP], I promise". Seifert and Early were sentenced to 18 and 14 months in prison, respectively. Seifert also was ordered to pay a $125,000 fine, in addition to writing a "code of ethics" for the ad industry as part of 400 hours of community service. Ogilvy & Mather repaid $1.8 million to the government to settle a civil suit based on the same billing issues and continues to produce anti-drug spots for the government.
Ogilvy Government Relations, a wholly owned subsidiary of Ogilvy Public Relations Worldwide, is credited with playing an instrumental role in killing the controversial 2005 bid by Chinese oil company CNOOC to buy Unocal Corporation
, which would then go on to merge with Chevron Corporation
, an OGR client.
The company was involved with a controversy in May 2009 when a Clio Award was given to a campaign for the A & E History Channel. One of the associated images compared the American deaths at Pearl Harbor
with the Japanese
deaths after the bombing of Hiroshima
.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
agency based in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
and owned by the WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
. The company operates 497 offices in 125 countries with approximately 16,000 employees.
History
Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy, Benson, & Mather" in Manhattan. The company became a leading worldwide agency by the 1960s. Central to its growth was its strategy of building brandBrand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
s such as American Express
American Express
American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...
, BP
BP
BP p.l.c. is a global oil and gas company headquartered in London, United Kingdom. It is the third-largest energy company and fourth-largest company in the world measured by revenues and one of the six oil and gas "supermajors"...
, Ford, Barbie
Barbie
Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration....
, Maxwell House
Maxwell House
Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. Introduced in 1892, it is named in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently second behind...
, IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, Kodak, Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
, and Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
brands Pond's and Dove
Dove (brand)
Dove is a personal care brand owned by Unilever.Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Netherlands, Thailand, Turkey and United States. The products are sold in more than 35 countries and are offered for both women and men.. The Dove...
.
Ogilvy & Mather was built on Ogilvy's principles, in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.
His entry into the company of giants started with several iconic campaigns:
"The man in the Hathaway
C. F. Hathaway Company
C. F. Hathaway Company was a private manufacturer of shirts for men and boys, located in Waterville, Maine. It was founded in 1837 and made uniform shirts for Union soldiers during the American Civil War. It is most famous for its "man with an eye patch" advertising campaign, which was created by...
shirt" with his aristocratic eye patch;
"The man from Schweppes is here" introduced Commander Whitehead
Edward Whitehead
Edward Whitehead, CBE was a British Royal Navy officer, a veteran of the South Pacific campaign, better known as the advertising representative of Schweppes Tonic Water...
, the elegant, bearded Brit, bringing Schweppes (and "Schweppervesence") to the United States.;
"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; and
"Pablo Casals
Pablo Casals
Pau Casals i Defilló , known during his professional career as Pablo Casals, was a Spanish Catalan cellist and conductor. He is generally regarded as the pre-eminent cellist of the first half of the 20th century, and one of the greatest cellists of all time...
is coming home – to Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
", a campaign that Ogilvy said helped change the image of a country and was his proudest achievement.
"Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S.
In 1989, The Ogilvy Group was purchased by WPP Group.
Management
The executive board of Ogilvy, as of October 2011, is composed of:- Miles Young, CEO, Ogilvy & Mather Worldwide
- Tham Khai Meng, Worldwide Creative Director & Chairman
- Shelley Lazarus, Chairman, Ogilvy & Mather Worldwide
- John Seifert, Chairman, Ogilvy & Mather North America
- Tim Isaac, Chairman, Ogilvy & Mather Asia Pacific
- Marcos Golfari, Chairman, Ogilvy & Mather Latina
- Daniel Sicouri, Chairman, Ogilvy & Mather Europe, Africa & Middle East
- Leopoldo "Polo" Garza, President & CEO, Ogilvy & Mather Mexico
- Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide
- Chris Graves, Global CEO, Ogilvy Public Relations Worldwide
- Nasreen Madhany, Global CEO, Neo@Ogilvy
- Matt Giegerich, Chairman & CEO, Ogilvy CommonHealth
- Carla Hendra, Global Chairman, OgilvyRED Ogilvy & Mather
- Colin Mitchell, Worldwide Head of Planning, Ogilvy & Mather Worldwide
- Eugene Cheong, Regional Creative Director, Ogilvy & Mather Asia Pacific
- Gaston Bigio, Regional Creative Director, Ogilvy & Mather Latina
- Luis Bassat, Chairman Emeritus of the Bassat Ogilvy Group in Spain
- Paul Heath, CEO, Ogilvy & Mather Asia Pacific
- Paul O'Donnell, Chairman, Ogilvy Group UK
- Piyush PandeyPiyush PandeyPiyush Pandey is the Executive Chairman & National Creative Director Ogilvy & Mather India and the winner of over 600 awards for advertising from all over the world. He is also Vice Chairman of O&M South Asia. Under Pandey, Oglivy & Mather has become the third largest advertising agency in India...
, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India - Sergio Amado, President, Ogilvy Group Brazil
- Steve Goldstein, CFO, Ogilvy & Mather Worldwide
- Steve HaydenSteve HaydenSteve Hayden may refer to:*Steve Hayden *Steve Hayden...
, Vice Chairman, Ogilvy & Mather Worldwide - TB Song, Chairman, Ogilvy & Mather Greater China
- Tony Grigg, Worldwide Managing Director, GBM Ford Group Ogilvy & Mather
- Tro Piliguian, COO, WPP
- Wayne Berman, Chairman, Ogilvy Government Relations
Clients
Ogilvy & Mather board has produced work for a wide range of leading brands, including:- AdidasAdidasAdidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
(since 2007) - American ExpressAmerican ExpressAmerican Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...
(since 1962) - AmwayAmwayAmway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos...
(since 2009) - British GasCentricaCentrica plc is a multinational utility company, based in the United Kingdom but also with interests in North America. Centrica is the largest supplier of gas to domestic customers in the UK, and one of the largest suppliers of electricity, operating under the trading names "Scottish Gas" in...
(since 2008) - BPBPBP p.l.c. is a global oil and gas company headquartered in London, United Kingdom. It is the third-largest energy company and fourth-largest company in the world measured by revenues and one of the six oil and gas "supermajors"...
(since 1999) - Citizens Financial GroupCitizens Financial GroupCitizens Financial Group, Inc. is an American bank headquartered in Providence, Rhode Island, which operates in the states of Connecticut, Delaware, Illinois, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island and Vermont. Citizens is a wholly owned...
(since 2010) - CiscoCiscoCisco may refer to:Companies:*Cisco Systems, a computer networking company* Certis CISCO, corporatised entity of the former Commercial and Industrial Security Corporation in Singapore...
(since 2002) - Coca-Cola Company (since 2001)
- DHLDHLDHL Express is a division of the German logistics company Deutsche Post providing international express mail services. DHL is a world market leader in sea and air mail....
(since 2002) - DuPontDuPontE. I. du Pont de Nemours and Company , commonly referred to as DuPont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Eleuthère Irénée du Pont. DuPont was the world's third largest chemical company based on market capitalization and ninth based on revenue in 2009...
(since 2003) - GapGap-General:* Gap , a spacing between large trees in a forest* Gap , a mountain pass, often carved by a river* Gap year, a prolonged period between a life stage-Places:* Gap, Hautes-Alpes, France* Gap, Pennsylvania, United States...
(since 2011) - Gillette (since 1962)
- GlaxoSmithKlineGlaxoSmithKlineGlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
(since 1983) - IBMIBMInternational Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
(since 1994) - Kodak (since 1995)
- KraftKraft FoodsKraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
(since 1958) - Lenovo (since 2005)
- MattelMattelMattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...
(since 1959) - MetLife (since 2008)
- MotorolaMotorolaMotorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...
(since 2000) - NestleNestléNestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
(since 1956) - NexCen BrandsNexCen BrandsGlobal Franchise Group is a brand acquisition and management firm headquartered in Norcross, Georgia, United States. It specializes in the retail franchising, consumer branded products, and quick service restaurant franchising industries. It was founded in 2010 with the acquisition of NexCen...
(since 2007) - SAPSAP AGSAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software...
(since 1999) - SiemensSiemensSiemens may refer toSiemens, a German family name carried by generations of telecommunications industrialists, including:* Werner von Siemens , inventor, founder of Siemens AG...
(since 2008) - TABASCOTabascoTabasco officially Estado Libre y Soberano de Tabasco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 17 municipalities and its capital city is Villahermosa....
(since 2011) - Tobacco InstituteTobacco InstituteThe Tobacco Institute, Inc. was a United States tobacco industry trade group, founded in 1958 by the American tobacco industry.It was dissolved in 1998 as part of the Tobacco Master Settlement Agreement.-Founding:...
(ended 1998) - Unilever (Parent Company)UnileverUnilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
(since 1954) - VodafoneVodafoneVodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...
(2009) - SC Johnson (2011)
- BMWBMWBayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
(2011)
Notable campaigns
In 1972 Ogilvy & Mather, Sydney first developed the line "Don't Leave Home Without It" as a means of educating Australians how to use the country's first credit card. Created by Ian Latham and David Prentice. Three years later in 1975, the line was adapted by Ogilvy & Mather New York to "Don't Leave Home Without Them' ad campaignAdvertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
for American Express Traveler's Cheques, featuring Oscar Award-winning actor Karl Malden
Karl Malden
Karl Malden was an American actor. In a career that spanned more than seven decades, he performed in such classic films as A Streetcar Named Desire, for which he won the Academy Award for Best Supporting Actor, On the Waterfront and One-Eyed Jacks...
. The "Don't Leave Home Without It" slogan was revived in 2005 for the prepaid American Express Travelers Cheque Card. After Malden's departure, American Express continued to feature celebrities, including Jerry Seinfeld
Jerry Seinfeld
Jerome Allen "Jerry" Seinfeld is an American stand-up comedian, actor, writer, and television and film producer, known for playing a semi-fictional version of himself in the situation comedy Seinfeld , which he co-created and co-wrote with Larry David, and, in the show's final two seasons,...
, Martin Scorsese
Martin Scorsese
Martin Charles Scorsese is an American film director, screenwriter, producer, actor, and film historian. In 1990 he founded The Film Foundation, a nonprofit organization dedicated to film preservation, and in 2007 he founded the World Cinema Foundation...
, Robert DeNiro, Wes Anderson
Wes Anderson
Wesley Wales Anderson is an American film director, screenwriter, actor, and producer of features, short films and commercials....
, Ken Watanabe
Ken Watanabe
is a Japanese stage, film, and television actor. To English-speaking audiences he is known for playing tragic hero characters, such as General Tadamichi Kuribayashi in Letters from Iwo Jima and Lord Katsumoto Moritsugu in The Last Samurai, for which he was nominated for the Academy Award for Best...
, Ellen DeGeneres
Ellen DeGeneres
Ellen Lee DeGeneres is an American stand-up comedienne, television host and actress. She hosts the syndicated talk show The Ellen DeGeneres Show, and was also a judge on American Idol for one year, having joined the show in its ninth season....
and Conan O'Brien
Conan O'Brien
Conan Christopher O'Brien is an American television host, comedian, writer, producer and performer. Since November 2010 he has hosted Conan, a late-night talk show that airs on the American cable television station TBS....
.
In 2007, Ogilvy Stockholm developed the "Animals in the Womb" campaign for Ford Flexifuel, which was nominated for the Cannes Lion Award and for the Guldägget Award in 2008.
Public relations
Subsidiary, Ogilvy Public Relations Worldwide operates 69 offices in locations throughout the world. Head-quartered in New YorkNew York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, it has a total of nine offices in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
, along with 22 offices in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, five in South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...
, ten in East Asia
East Asia
East Asia or Eastern Asia is a subregion of Asia that can be defined in either geographical or cultural terms...
, five in the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
and Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
, two in Central Asia
Central Asia
Central Asia is a core region of the Asian continent from the Caspian Sea in the west, China in the east, Afghanistan in the south, and Russia in the north...
, three in Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
, six in Southeast Asia
Southeast Asia
Southeast Asia, South-East Asia, South East Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of New Guinea and north of Australia. The region lies on the intersection of geological plates, with heavy seismic...
, and seven in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
.
Ogilvy Public Relations has its own wholly owned subsidiaries:
- B|W|R Public Relations: Acquired in 1999, B|W|R is head-quartered in Beverly Hills, CaliforniaBeverly Hills, CaliforniaBeverly Hills is an affluent city located in Los Angeles County, California, United States. With a population of 34,109 at the 2010 census, up from 33,784 as of the 2000 census, it is home to numerous Hollywood celebrities. Beverly Hills and the neighboring city of West Hollywood are together...
and also operates an office in New YorkNew YorkNew York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. It describes itself as "a corporate, lifestyle and entertainment-based public relations firm."
- Feinstein Kean Healthcare: Also acquired in 1999, FKHealthcare is based in Cambridge, MassachusettsCambridge, MassachusettsCambridge is a city in Middlesex County, Massachusetts, United States, in the Greater Boston area. It was named in honor of the University of Cambridge in England, an important center of the Puritan theology embraced by the town's founders. Cambridge is home to two of the world's most prominent...
and provides "an array of communications and consulting services to biotechnologyBiotechnologyBiotechnology is a field of applied biology that involves the use of living organisms and bioprocesses in engineering, technology, medicine and other fields requiring bioproducts. Biotechnology also utilizes these products for manufacturing purpose...
, pharmaceutical and other healthcare companies." It is also parent company of Kendall Strategies.
Government Relations
In 2005, Ogilvy PR acquired all-Republican lobbying firmAdvocacy group
Advocacy groups use various forms of advocacy to influence public opinion and/or policy; they have played and continue to play an important part in the development of political and social systems...
The Federalist Group LLC. The company subsequently became bipartisan, and its name was changed to Ogilvy Government Relations. OGR operates from the same building as the office of its parent company in Washington, DC. In 2010 Ogilvy Government Relations became a wholly owned subsidiary of Ogilvy & Mather. OGR had a total lobbying income of over $21 million in 2009. This makes OGR the 7th largest lobbying firm
Advocacy group
Advocacy groups use various forms of advocacy to influence public opinion and/or policy; they have played and continue to play an important part in the development of political and social systems...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. OGR was named a Top 10 financial services lobbying firm in the 2010 regulatory reform debate. Its top clients included the Blackstone Group
Blackstone Group
The Blackstone Group L.P. is an American-based alternative asset management and financial services company that specializes in private equity, real estate, and credit and marketable alternative investment strategies, as well as financial advisory services, such as mergers and acquisitions ,...
, Highstar Capital, the Poker Players Alliance
Poker Players Alliance
The Poker Players Alliance is an American nonprofit Interest group formed "to speak with one voice to promote poker, and to protect the players' rights." The PPA formed to serve as an advocacy group to Washington to establish rights and protections for U.S. poker players. Within the first year of...
, Chevron Corporation
Chevron Corporation
Chevron Corporation is an American multinational energy corporation headquartered in San Ramon, California, United States and active in more than 180 countries. It is engaged in every aspect of the oil, gas, and geothermal energy industries, including exploration and production; refining,...
, and Verizon Communications
Verizon Communications
Verizon Communications Inc. is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average...
. OGR employees and lobbyists donated over $230,000 to Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...
and Democratic
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...
Party primary
Primary election
A primary election is an election in which party members or voters select candidates for a subsequent election. Primary elections are one means by which a political party nominates candidates for the next general election....
candidates, politicians and PAC
Political action committee
In the United States, a political action committee, or PAC, is the name commonly given to a private group, regardless of size, organized to elect political candidates or to advance the outcome of a political issue or legislation. Legally, what constitutes a "PAC" for purposes of regulation is a...
s during the 2008 election cycle. OGR Chairman, Wayne Berman, was featured on Washingtonian magazine's
Washingtonian (magazine)
Washingtonian is a monthly magazine distributed in the Washington, DC area since 1965. The magazine describes itself as "the magazine Washington lives by." The magazine's core focuses are local feature journalism, guide book-style articles, and real estate advice.-Editorial Content:Washingtonian...
2007 list of the top 50 lobbyists in Washington, DC.
- Management:
- Wayne L. BermanWayne L. BermanWayne Lee Berman is an American businessman and lobbyist who is a chairman of Ogilvy Government Relations, a division of Ogilvy & Mather. Berman is considered a key figure in Republican political advocacy who served as a senior advisor on the 2000 and 2004 Bush-Cheney campaigns.Berman is married...
, Chairman - Moses Mercado, Chairman
- Drew MaloneyDrew MaloneyDrew Maloney is a founding partner and CEO of Ogilvy Government Relations, a division of Ogilvy & Mather . Ogilvy Government Relations is a Top 10 Lobbying Firm and listed on The Washington Post's guide to the Top 200 businesses in Washington, D.C....
, CEO - Gordon Taylor, President
- Wayne L. Berman
Controversies
Ogilvy caused some controversy in 2004 when a reportedly discarded video advertisement for the FordFord Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
SportKa hatchback began spreading virally via email. The 40-second video, which shows a lifelike computer-generated cat being decapitated by the car's sunroof was apparently rejected by Ford, but still made its way onto the internet, sparking outrage among bloggers and animal rights
Animal rights
Animal rights, also known as animal liberation, is the idea that the most basic interests of non-human animals should be afforded the same consideration as the similar interests of human beings...
groups.
Ogilvy also has been involved with the notorious Asia Pulp & Paper
Asia Pulp & Paper
Asia Pulp & Paper, also known in the paper industry as APP is based in Singapore, is one of the largest pulp and paper companies in the world. It was founded by Eka Cipta Widjaja, who had significant ties to the Suharto ruling family in Indonesia. APP claims to obtain 80-90% of the fiber for...
, a large logging company that has been convicted of illegal logging in three countries, and recently has built roads illegally into the last remaining habitats of the critically endangered Sumatran Tiger
Sumatran Tiger
The Sumatran tiger is a tiger subspecies that inhabits the Indonesian island of Sumatra and has been classified as critically endangered by IUCN in 2008 as the population is projected at 176 to 271 mature individuals, with no subpopulation having an effective population size larger than 50...
, but spent large sums on global advertising campaigns claiming 'sustainability beyond compliance'.
In 2005, Shona Seifert and Thomas Early, two former directors of Ogilvy & Mather, were convicted of one count of conspiring to defraud the government and nine counts of filing false claims for Ogilvy over-billing advertising work done for the U.S. Office of National Drug Control Policy
Office of National Drug Control Policy
The White House Office of National Drug Control Policy , a former cabinet level component of the Executive Office of the President of the United States, was established in 1989 by the Anti-Drug Abuse Act of 1988...
account. In an e-mail, Seifert stated "I'll wring the money out of [the ONDCP], I promise". Seifert and Early were sentenced to 18 and 14 months in prison, respectively. Seifert also was ordered to pay a $125,000 fine, in addition to writing a "code of ethics" for the ad industry as part of 400 hours of community service. Ogilvy & Mather repaid $1.8 million to the government to settle a civil suit based on the same billing issues and continues to produce anti-drug spots for the government.
Ogilvy Government Relations, a wholly owned subsidiary of Ogilvy Public Relations Worldwide, is credited with playing an instrumental role in killing the controversial 2005 bid by Chinese oil company CNOOC to buy Unocal Corporation
Unocal Corporation
Union Oil Company of California, dba Unocal is a defunct company that was a major petroleum explorer and marketer in the late 19th century, through the 20th century, and into the early 21st century. It was headquartered in El Segundo, California, United States.On August 10, 2005, Unocal merged...
, which would then go on to merge with Chevron Corporation
Chevron Corporation
Chevron Corporation is an American multinational energy corporation headquartered in San Ramon, California, United States and active in more than 180 countries. It is engaged in every aspect of the oil, gas, and geothermal energy industries, including exploration and production; refining,...
, an OGR client.
The company was involved with a controversy in May 2009 when a Clio Award was given to a campaign for the A & E History Channel. One of the associated images compared the American deaths at Pearl Harbor
Pearl Harbor
Pearl Harbor, known to Hawaiians as Puuloa, is a lagoon harbor on the island of Oahu, Hawaii, west of Honolulu. Much of the harbor and surrounding lands is a United States Navy deep-water naval base. It is also the headquarters of the U.S. Pacific Fleet...
with the Japanese
Japanese people
The are an ethnic group originating in the Japanese archipelago and are the predominant ethnic group of Japan. Worldwide, approximately 130 million people are of Japanese descent; of these, approximately 127 million are residents of Japan. People of Japanese ancestry who live in other countries...
deaths after the bombing of Hiroshima
Hiroshima
is the capital of Hiroshima Prefecture, and the largest city in the Chūgoku region of western Honshu, the largest island of Japan. It became best known as the first city in history to be destroyed by a nuclear weapon when the United States Army Air Forces dropped an atomic bomb on it at 8:15 A.M...
.
External links
- Ogilvy & Mather
- Neo@Ogilvy
- OgilvyOne Worldwide
- Ogilvy Public Relations Worldwide
- Ogilvy and Mather UK
- OgilvyAction
- OgilvyHealthworld
- Ogilvy Middle East
- Ogilvy Costa Rica
- Era Ogilvy Public Relations (Joint-Venture PR in Hong Kong and Taiwan)
- Selling Is Back: The New Future of Advertising by Mat Zucker, Executive Creative Director, OgilvyOne nthWORD Magazine, April 2010