Perrin Kaplan
Encyclopedia
Perrin Kaplan is the former vice president of Marketing
and Corporate Affairs for Nintendo of America Inc.
In 2009, Kaplan joined former Nintendo colleagues Beth Llewelyn and Kelli Koenig Horner to form Zebra Partners, a Marketing and PR firm, based in Seattle.
Before leaving Nintendo, Perrin Kaplan oversaw public relations
, government affairs, investor
relations and internal communications for the Western Hemisphere
and played a key role in global coordination inside the Nintendo corporation. She was also a leader in the company’s top marketing team.
Kaplan joined Nintendo as corporate communications manager in 1992. In 1996, she became Director of Corporate Affairs, expanded her responsibilities and built the department that represents the company today.
Before joining Nintendo, Kaplan was vice president of The Rockey Company, a Seattle-based public relations and public affairs firm. Prior to that, she worked as a member of the Washington State Department of Ecology’s public affairs team. Kaplan also worked on the Washington State Senate
communications staff and was a reporter/editor for KING Broadcasting
, Seattle’s NBC
affiliate.
A Seattle native, Kaplan holds a bachelor of arts degree in communications and political science from the University of Washington
.
On October 11, 2007, Kaplan announced that she would retire from the company at the end of the year officially leaving in December 2007.
She has since been replaced by Denise Kaigler who joined Nintendo of America's Bay Side Office Team as vice president of Marketing and Corporate Affairs
Feeling talkative and confident from Nintendo of Japan's success with the Wii, Kaplan was reported as saying, "Gamers Were Bored Before Wii..."
She appeared on a panel at the Penny Arcade Expo
in 2008 on "Sex, Violence, and Video Games". In her introduction, she stated that after she left Nintendo, she traveled the world and decided to start up her own company, later announced as Saving Great Animals, a dog rescue business.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and Corporate Affairs for Nintendo of America Inc.
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....
In 2009, Kaplan joined former Nintendo colleagues Beth Llewelyn and Kelli Koenig Horner to form Zebra Partners, a Marketing and PR firm, based in Seattle.
Before leaving Nintendo, Perrin Kaplan oversaw public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, government affairs, investor
Investor
An investor is a party that makes an investment into one or more categories of assets --- equity, debt securities, real estate, currency, commodity, derivatives such as put and call options, etc...
relations and internal communications for the Western Hemisphere
Western Hemisphere
The Western Hemisphere or western hemisphere is mainly used as a geographical term for the half of the Earth that lies west of the Prime Meridian and east of the Antimeridian , the other half being called the Eastern Hemisphere.In this sense, the western hemisphere consists of the western portions...
and played a key role in global coordination inside the Nintendo corporation. She was also a leader in the company’s top marketing team.
Kaplan joined Nintendo as corporate communications manager in 1992. In 1996, she became Director of Corporate Affairs, expanded her responsibilities and built the department that represents the company today.
Before joining Nintendo, Kaplan was vice president of The Rockey Company, a Seattle-based public relations and public affairs firm. Prior to that, she worked as a member of the Washington State Department of Ecology’s public affairs team. Kaplan also worked on the Washington State Senate
Washington State Senate
The Washington State Senate is the upper house of the Washington State Legislature. The body consists of 49 senators, each representing a district with a population of nearly 120,000. The State Senate meets at the Legislative Building in Olympia....
communications staff and was a reporter/editor for KING Broadcasting
KING-TV
KING-TV, virtual channel 5, is a television station in Seattle, Washington, affiliated with the NBC network. Owned by Belo Corporation, it broadcasts on UHF digital channel 48. Its offices and broadcasting center are located just east of Seattle Center...
, Seattle’s NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
affiliate.
A Seattle native, Kaplan holds a bachelor of arts degree in communications and political science from the University of Washington
University of Washington
University of Washington is a public research university, founded in 1861 in Seattle, Washington, United States. The UW is the largest university in the Northwest and the oldest public university on the West Coast. The university has three campuses, with its largest campus in the University...
.
On October 11, 2007, Kaplan announced that she would retire from the company at the end of the year officially leaving in December 2007.
She has since been replaced by Denise Kaigler who joined Nintendo of America's Bay Side Office Team as vice president of Marketing and Corporate Affairs
Feeling talkative and confident from Nintendo of Japan's success with the Wii, Kaplan was reported as saying, "Gamers Were Bored Before Wii..."
She appeared on a panel at the Penny Arcade Expo
Penny Arcade Expo
The Penny Arcade Expo is a semi-annual gamer festival held in Seattle and Boston. PAX was created by Jerry Holkins and Mike Krahulik, the authors of the Penny Arcade webcomic, because they wanted to attend a show that gave equal attention to console gamers, computer gamers, and tabletop...
in 2008 on "Sex, Violence, and Video Games". In her introduction, she stated that after she left Nintendo, she traveled the world and decided to start up her own company, later announced as Saving Great Animals, a dog rescue business.