The Neverything
Encyclopedia
The Neverything is a series of short films directed by Kirt Gunn, released on the internet and sponsored by Mercury
. It was also the working title for a full-length feature film based on the shorts, which was later released as Lovely By Surprise
.
which followed the author of the brothers' fictional world. Originally advertised with the title The Neverything, the feature was re-titled Lovely By Surprise before its release.
, and Mercury is using its broadcast of the "webisodes" as an alternative to traditional marketing channels.
Mercury (automobile)
Mercury was an automobile marque of the Ford Motor Company launched in 1938 by Edsel Ford, son of Henry Ford, to market entry-level luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles, similar to General Motors' Buick brand, and Chrysler's namesake brand...
. It was also the working title for a full-length feature film based on the shorts, which was later released as Lovely By Surprise
Lovely By Surprise
Lovely By Surprise is a 2007 film directed by Kirt Gunn. It stars Carrie Preston, Michael Chernus, Austin Pendleton and Reg Rogers.- Synopsis of plot :...
.
Synopsis of plot
The film is about two brothers, Humkin and Mopekey, who live on a boat; the boat sits on land and is isolated in the middle of a field in some unspecified part of America. The two brothers live a solitary existence; they are clothed only in underwear, and have no communication with the outside world, with the exception of a few signals received through the ship's radio. Their sustenance takes the form of milk which is delivered by an equally mysterious milkman and a cereal consisting of frosted sugar balls; the origin of the food is not made clear.Feature Film
Kirt Gunn directed a full-length feature film based on both the episodes comprising The Neverything, as well as the episodes of a parallel series of shorts titled Lovely By SurpriseLovely By Surprise
Lovely By Surprise is a 2007 film directed by Kirt Gunn. It stars Carrie Preston, Michael Chernus, Austin Pendleton and Reg Rogers.- Synopsis of plot :...
which followed the author of the brothers' fictional world. Originally advertised with the title The Neverything, the feature was re-titled Lovely By Surprise before its release.
Sponsorship
The production, promotion and release of the film is significantly tied to commercial promotion; "The Neverything" was made under the provision of Mercury, a division of Ford Motor CompanyFord Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
, and Mercury is using its broadcast of the "webisodes" as an alternative to traditional marketing channels.