Trendrr
Encyclopedia
Trendrr is a New York-based digital and social media business intelligence platform.
Using real-time and over-time dashboard views, Trendrr allows users to identify volume, sentiment, location, demographics and influencers around their product and brand, as well as velocity around the media and links being shared on the social web. Users can look at competitive data and track against sales and marketing campaigns with historical views. The service's data tracking capabilities include blogs, microblogs, news aggregators, social networks, commerce, and video sites. A "virtual scratch pad" enables users to compare data sets and create mashups. Graphs can be shared with links or embed codes, or exported in xml, json, or excel. Trendrr allows users to make real-time actions based on quantitative and qualitative trends by understanding social media's impact on sales, savings and brand equity—three sources through which Trendrr enables users to track ROI
.
, a digital marketing agency, created the first version of Trendrr called Infofilter in 2006. Infofilter pulled time-series data and pushed it into graphs and charts, without the interactive features such as mash-ups and scratch pad. The reporting function was manual, and access to the platform was deemed private.
As the demand for the platform expanded beyond specific client needs, Infofilter evolved into Trendrr in April 2007.
June 2009 saw the launch of Trendrr Pro, marking Trendrr's shift from a free service to a freemium
model. In addition to the features included in the free version, Trendrr Pro allows users to track a greater number of data sets, receive unlimited alerts, and create custom reports. Users can also import their own data via Trendrr's API.
Trendrr announced Curatorr as the latest addition to the Trendrr suite in February 2010. Curatorr is a real time dashboard that enables users to identify conversation around a topic. Users can search real-time Twitter conversation, filter the relevant conversation, and then publish the curated stream to television, phone, and internet.
On January 22, 2010, Curatorr was used by MTV to filter and publish tweets during a live broadcast of the Hope for Haiti concert.
Trendrr data has been cited by Reuters
, the BBC
, CBS
, and the New York Times. Trendrr's charts are also featured in weekly columns in Advertising Age
magazine, GigaOM
.
Using real-time and over-time dashboard views, Trendrr allows users to identify volume, sentiment, location, demographics and influencers around their product and brand, as well as velocity around the media and links being shared on the social web. Users can look at competitive data and track against sales and marketing campaigns with historical views. The service's data tracking capabilities include blogs, microblogs, news aggregators, social networks, commerce, and video sites. A "virtual scratch pad" enables users to compare data sets and create mashups. Graphs can be shared with links or embed codes, or exported in xml, json, or excel. Trendrr allows users to make real-time actions based on quantitative and qualitative trends by understanding social media's impact on sales, savings and brand equity—three sources through which Trendrr enables users to track ROI
ROI
-Roi:Roi may refer to:*Roi, a 1993 song by The Breeders in their album Last Splash*Roi Et and Roi Et province in Thailand*Roi Klein, an Israeli Defense major*Roi-Namur, an island in the Marshall Islands...
.
History
WiredsetWiredset
Wiredset LLC is a real-time digital agency and technology incubator specializing in online engagement marketing for Fortune 500 brands, networks, studios, publishing companies, and consumer product groups. Wiredset clients include leading brands, broadcast and cable TV, fashion, media and...
, a digital marketing agency, created the first version of Trendrr called Infofilter in 2006. Infofilter pulled time-series data and pushed it into graphs and charts, without the interactive features such as mash-ups and scratch pad. The reporting function was manual, and access to the platform was deemed private.
As the demand for the platform expanded beyond specific client needs, Infofilter evolved into Trendrr in April 2007.
June 2009 saw the launch of Trendrr Pro, marking Trendrr's shift from a free service to a freemium
Freemium
Freemium is a business model that works by offering a product or service free of charge while charging a premium for advanced features, functionality, or related products and services...
model. In addition to the features included in the free version, Trendrr Pro allows users to track a greater number of data sets, receive unlimited alerts, and create custom reports. Users can also import their own data via Trendrr's API.
Trendrr announced Curatorr as the latest addition to the Trendrr suite in February 2010. Curatorr is a real time dashboard that enables users to identify conversation around a topic. Users can search real-time Twitter conversation, filter the relevant conversation, and then publish the curated stream to television, phone, and internet.
On January 22, 2010, Curatorr was used by MTV to filter and publish tweets during a live broadcast of the Hope for Haiti concert.
Trendrr data has been cited by Reuters
Reuters
Reuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...
, the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
, and the New York Times. Trendrr's charts are also featured in weekly columns in Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
magazine, GigaOM
GigaOM
GigaOM is a Web 2.0 blog started by Om Malik and published by Giga Omni Media, Inc. in San Francisco, California. According to the company website it has a monthly global audience of 500,000. It is among the top 50 blogs worldwide by Technorati Rank, and is listed on CNet's Blog 100 list...
.