Vantage Communications is a medium-sized public relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 firm headquartered in San Francisco, California

San Francisco, California

San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...

. Founded by Ilene Adler

Ilene Adler

Ilene Adler is the CEO and founder of Vantage communications , a medium-sized public relations firm headquartered in San Francisco, California. Previously, Adler was the President of RAD Data Communications, Inc...

 in 1990, the firm has additional office locations in Orlando and New York. The company serves clients in North America and internationally in high technology markets, including semiconductors, Web 2.0

Web 2.0

The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

, IP communications, wireless

Wireless

Wireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...

, enterprise/SMB, consumer

Consumer

Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

 technology, telecommunications, clean tech, green building

Green building

Green building refers to a structure and using process that is environmentally responsible and resource-efficient throughout a building's life-cycle: from siting to design, construction, operation, maintenance, renovation, and demolition...

, Smart Grid and mobile technology

Mobile technology

Mobile technology is a collective term used to describe the various types of cellular communication technology. Mobile CDMA technology has evolved quite rapidly over the past few years...

 .

In 2008, the firm changed its name from PR@vantage.

Early Beginnings & Growth

Ilene Adler founded Vantage Communications twenty years ago as an agency

Agency

Agency may refer to:* Agency * Agency , refers to a person who acts on behalf of another person.* Agency * Agency , the ability of social actors to make independent choices....

 centered on raising awareness for domestic

Domestic market

A domestic market is a financial market. Its trades are aimed toward a single market. A domestic market is also referred to as domestic trading...

 and international

International

----International mostly means something that involves more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries...

 technology

Technology

Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

 companies. Since then, she has expanded the firm’s focus, and now supports start-up companies with the transition to public companies, and assists those that are acquired by larger companies.

Services

In addition to standard public relation services, Vantage Communications has a full video production

Video production

Video production is videography, the process of capturing moving images on electronic media even streaming media. The term includes methods of production and post-production...

 team, Vantage Video. Services include executive interviews, corporate inspirational videos, product demonstrations, and taping live from tradeshow floors, and maintains an active YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 account . The firm also provides graphic design

Graphic design

Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...

 services, and creates social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 campaigns (also called Interactive PR

Interactive PR

Interactive public relations, or interactive PR, is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing...

) for its clients. In 2010 Vantage Video was named recipient of the AVA Awards in the Corporate Image and Graphic Design categories, respectively .Vantage Communications has also worked with technology blog VentureBeat

VentureBeat

VentureBeat is a technology blog that focuses on innovative companies and the forward-thinking executives behind them.-History:The company was founded in 2006 by Matt Marshall. In 2008, the New York Times called VentureBeat one of the "top blogs"...

to organize its annual industry conferences – MobileBeat and GreenBeat .