Wiredset LLC is a real-time digital agency and technology incubator specializing in online engagement marketing for Fortune 500 brands, networks, studios, publishing companies, and consumer product groups. Wiredset clients include leading brands, broadcast and cable TV, fashion, media and technology companies. Active and recent campaigns include programs for Sony Pictures Television

Sony Pictures Television

Sony Pictures Television, Inc. is an American and global television production/distribution subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony.-Background:...

, Harper Collins, MTV Networks

MTV Networks

MTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...

, Comedy Central

Comedy Central

Comedy Central is an American cable television and satellite television channel that carries comedy programming, both original and syndicated....

, Coty

Coty, Inc.

Coty, Inc. is the world's largest fragrance company, founded in 1904. It is also a beauty products manufacturer whose main businesses are fragrances , followed by color cosmetics , toiletries and skin care...

, Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

, Oxygen Network, Bravo, and more. Founded in 2004 by former Sony executives, Wiredset is headquartered in New York City's Meatpacking District.

Trendrr

In 2006, Wiredset developed Trendrr

Trendrr

Trendrr is a New York-based digital and social media business intelligence platform.Using real-time and over-time dashboard views, Trendrr allows users to identify volume, sentiment, location, demographics and influencers around their product and brand, as well as velocity around the media and...

(patent-pending), a proprietary business intelligence tool for measuring real time trends across the social web. Trendrr

Trendrr

Trendrr is a New York-based digital and social media business intelligence platform.Using real-time and over-time dashboard views, Trendrr allows users to identify volume, sentiment, location, demographics and influencers around their product and brand, as well as velocity around the media and...

 allows users to identify volume, sentiment, location, demographics and influences around their product and brand, as well as velocity around the media and links being shared on the social web. The service's data tracking capabilities include blogs, microblogs, news aggregators, social networks, commerce, and video sites.

Curatorr

In February 2010, Wiredset launched Curatorr, a platform for monitoring, organizing and responding to conversations on Twitter as they occur.

Mark Ghuneim

Mark Ghuneim

Mark Ghuneim

Mark Ghuneim is the Founder/CEO of digital marketing agency and technology incubator, Wiredset and Trendrr, a social media tracking service designed to structure and contextualize large data sets in real-time for rapid-response brand management...

, CEO and co-founder of Wiredset, launched the digital agency in 2004 after 16 years with Sony Music Entertainment

Sony Music Entertainment

Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....

. As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records

Columbia Records

Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...

, Ghuneim was instrumental in the careers of artists such as Destiny's Child

Destiny's Child

Destiny's Child was an American R&B girl group whose final line-up comprised lead singer Beyoncé Knowles alongside Kelly Rowland and Michelle Williams. Formed in 1997 in Houston, Texas, Destiny's Child members began their musical endeavors in their pre-teens under the name Girl's Tyme...

, Jeff Buckley

Jeff Buckley

Jeffrey Scott "Jeff" Buckley , raised as Scotty Moorhead, was an American singer-songwriter and guitarist. He was the son of Tim Buckley, also a musician...

, Bruce Springsteen

Bruce Springsteen

Bruce Frederick Joseph Springsteen , nicknamed "The Boss," is an American singer-songwriter who records and tours with the E Street Band...

, Bob Dylan

Bob Dylan

Bob Dylan is an American singer-songwriter, musician, poet, film director and painter. He has been a major and profoundly influential figure in popular music and culture for five decades. Much of his most celebrated work dates from the 1960s when he was an informal chronicler and a seemingly...

 and Billy Joel

Billy Joel

William Martin "Billy" Joel is an American musician and pianist, singer-songwriter, and classical composer. Since releasing his first hit song, "Piano Man", in 1973, Joel has become the sixth best-selling recording artist and the third best-selling solo artist in the United States, according to...

.