Worldwide Partners
Encyclopedia
Worldwide Partners, Inc., (WPI), headquartered in Denver, Colorado
, USA, is the world's largest network of owner-operated, independent advertising agencies
with over $3,9 billion in advertising billings under management. WPI is the 9th largest marketing communications network in the world, public or private and currently has 95 partner agencies in 55 countries with over 150 offices worldwide.
The agency partners own Worldwide Partners rather than Worldwide Partners owning the agencies. Each partner agency owns 100 shares of Worldwide Partners stock. WPI currently has over 20 clients being serviced worldwide by partner agencies, including Avon, Caterpillar
, Columbia Sportswear
, Adobe
, Guardian Industries
, Wal-Mart
, Saudi Arabian Airlines
, Pfizer
, Group Santander
and Novartis
.
Al Moffatt is President/CEO, Lisa Kettman-Kervinen is Director of EMEA operations out of Finland
, and Aw Tai Heng is Director of Asia Pacific operations out of Singapore
.
Worldwide Partners started with five founding agencies in 1938 in the Southwestern part of the United States as a way for advertising agencies to share management insights and best practices in the burgeoning ad industry. One of the founding partners, Mithoff Burton in El Paso
, Texas, is still a part of Worldwide Partners today.
Ad Spend Forecast Bleaker Still - Adweek, March 16, 2009
Colorado
Colorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...
, USA, is the world's largest network of owner-operated, independent advertising agencies
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
with over $3,9 billion in advertising billings under management. WPI is the 9th largest marketing communications network in the world, public or private and currently has 95 partner agencies in 55 countries with over 150 offices worldwide.
The agency partners own Worldwide Partners rather than Worldwide Partners owning the agencies. Each partner agency owns 100 shares of Worldwide Partners stock. WPI currently has over 20 clients being serviced worldwide by partner agencies, including Avon, Caterpillar
Caterpillar Inc.
Caterpillar Inc. , also known as "CAT", designs, manufactures, markets and sells machinery and engines and sells financial products and insurance to customers via a worldwide dealer network. Caterpillar is the world's largest manufacturer of construction and mining equipment, diesel and natural gas...
, Columbia Sportswear
Columbia Sportswear
Columbia Sportswear Company is a United States company that manufactures and distributes outerwear and sportswear. It was founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle. The company is headquartered in Washington County, Oregon, in an unincorporated part of the...
, Adobe
Adobe Systems
Adobe Systems Incorporated is an American computer software company founded in 1982 and headquartered in San Jose, California, United States...
, Guardian Industries
Guardian Industries Corp.
Guardian Industries is a privately held industrial manufacturer of glass, automotive and building products based in Auburn Hills, Michigan-History:...
, Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
, Saudi Arabian Airlines
Saudi Arabian Airlines
Saudi Arabian Airlines is the flag carrier airline of Saudi Arabia, based in Jeddah. It operates domestic and international scheduled flights to over 90 destinations in the Middle East, Africa, Asia, Europe and North America...
, Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...
, Group Santander
Grupo Santander
The Santander Group is a banking group centered on Banco Santander, S.A., the largest bank in the Eurozone and one of the largest banks in the world in terms of market capitalisation. According to Forbes Magazine Global 2000, it is the 13th largest public company in the world...
and Novartis
Novartis
Novartis International AG is a multinational pharmaceutical company based in Basel, Switzerland, ranking number three in sales among the world-wide industry...
.
Al Moffatt is President/CEO, Lisa Kettman-Kervinen is Director of EMEA operations out of Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
, and Aw Tai Heng is Director of Asia Pacific operations out of Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
.
Worldwide Partners started with five founding agencies in 1938 in the Southwestern part of the United States as a way for advertising agencies to share management insights and best practices in the burgeoning ad industry. One of the founding partners, Mithoff Burton in El Paso
El Paso
El Paso, a city in the U.S. state of Texas, on the border with Mexico.El Paso may also refer to:-Geography:Colombia:* El Paso, CesarSpain:*El Paso, Santa Cruz de TenerifeUnited States:...
, Texas, is still a part of Worldwide Partners today.
Published Articles
- European Agencies Compensated for Ideas, US Not - Media & Marketing, April 14, 2009
- Marketers Cutting Budgets More Than Expected - Brandweek, March 16, 2009
Ad Spend Forecast Bleaker Still - Adweek, March 16, 2009