Yıldız Holding
Encyclopedia
Yıldız Holding is a major Turkish
manufacturer of food products.
The group is responsible for production, marketing, sales and distribution of traditional goods of Yıldız Holding including biscuits and chocolate, as well as additional and relevant products, such as cakes, flour and baby food.
• Food, Beverage, Confectionery and Chewing Gum Group
The group operates the production and sales of vegetable and olive oil, margarine, milk and dairy products, soft drinks, starch-based sugars, ready-to-cook soups and other culinary supplements, breakfast cereals, functional food, confectionery and chewing gum.
• Non-Food Group
The group is constituted for production of basic packaging materials such as cardboard boxes, packages, plastics and BOPP films used for packaging of Ülker branded goods. Today, the group is placed well-among the suppliers for a variety of packaging materials for customers both in and outside of Turkey, as well as providing services for Yıldız Holding companies.
The real estate group was founded in 2007, mostly under Sağlam REIT (a public real estate investment trust), Sağlam Construction and many SPVs manages the real estate portfolio of Yıldız Holding. The group has a significant share in Acibadem Akasya Project (a mixed use urban residential and shopping district). Real Estate Investment Group currently owns and operates Marinturk marinas, Starcity Outlet Center, Ulker Arena, and develops new projects in emerging areas of the greater city of Istanbul.
• Food, Frozen Food and Personal Care Group
The group is responsible for the management of the subsidiaries operating in the fields of tea, frozen food and personal care.
• Retail Group
The group is responsible for the management of the retail operations of Yıldız Holding.
• International Operations Group
The group is responsible for identifying the feasibility of international projects and manages the investments of Yıldız Holding in 7 different countries.
• Financial Services Group
The Group is responsible for Yıldız Holding’s Purchasing, Law and IT functions, as well as management of the Holding’s financial and treasury operations. It is also responsible for the coordination of Holding’s financial subsidiaries.
• Marketing, Strategy and Retail Group
The group is responsible for the management of all the brands including Ülker as well as preparing the strategic plans. The Group also manages Yıldız Holding’s investments in the retail field.
• HR, Legal Affairs, Trade and Media Purchasing Group
The group is responsible for the management of the HR activities throughout the whole groups and companies as well as the management of the legal affairs. The group is also responsible for the purchasing activities related to both trade and media.
• Godiva
Godiva, which joined Yıldız Holding at the end of 2007, is the leading premium chocolate brand in the world.
1948: Ülker triples its biscuit production capacity with its Topkapı facility, which is established specifically for this purpose.
1950: Products are distributed to sales points at factory gate prices, with no charge for transportation.
1960: Ülker increases product variety. German machinery is used in manufacturing.
1970: Anadolu Gıda is established in Ankara as a listed company and doubled Ülker biscuit production capacity. Exports start with Middle Eastern markets.
1974: Ülker establishes a second factory in Istanbul and starts manufacturing chocolate. Also an R&D department is established to compete with international companies.
1983: Facilities producing Biaxially Orientated Polypropylene (BOPP) and cardboard boxes come on stream. Yıldız Holding starts manufacturing some of its own equipment.
1992: Yıldız Holding enters the margarine, vegetable oil and industrial food oil market.
1993: Its first partnership with a foreign company, Pendik Nişasta, is established.
1995: A second international partnership, on a 50/50 basis is started with Dankek.
1996: Yıldız Holding enters the dairy ndustry. Yıldız Holding’s King Top product wins the Worldstar Packaging award at the Düsseldorf Interpack Exhibition.
2001: Yıldız Holding enters the chewing gum, instant soup and cooking additives market. To expand in foreign markets, the Company establishes manufacturing plants in various countries. Yıldız Holding restructures for the new millennium: Five Group Heads are created and an Executive Board is formed.
2002: Yıldız Holding's first baby food brand is created in Ankara in partnership with the Swiss-based Hero company. The Company also starts ice cream and Turkish coffee production. Production of soda beverages starts. A sales company focusing on supermarket channels is established.
2004: Yıldız Holding enters the instant coffee market with its Café Crown brand. The first biscuit factory built from scratch starts operations under the name Eurex Alimentare in Romania. Ülker is chosen as the best candy producer in Europe and receives the Candy Kettle Club Award.
2005: Yıldız Holding entered the cereal market with Kellogg’s, and created Ülker Kellogg's. Cereal production starts in partnership with Kellogg’s.
2006: Kalbim Benecol, the Company’s first cholesterol lowering functional food item, is launched.
2007: İçim Smartt is introduced to youngsters to contribute to their mental and physical health. Yıldız Holding enters the personal care category with Baby Star. The company acquired Godiva, the world’s leading premium chocolate company.
2008: Uno, Doğa Çay, Oba Çay and Kerevitaş joined Yıldız Holding.
2009: Yıldız Holding have formed a 50/50 joint venture with Gumlink to operate in the field of non-chocolate confectionery and chewing gum with the Continental Confectionary Company in 2009. And also will form a partnership with the German tea company LHS.
2010: Yıldız Holding goes into a joint venture with McCormick, USA to expand into spices and cooking aids market.
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
manufacturer of food products.
Yıldız Holding at a glance
- Yıldız Holding acquisition Godiva Chocolatier
- Yıldız Holding has 65 companies.
- Yıldız Holding's foreign revenue is $1.3 Billion USD,
- Yıldız Holding export to 110 countries,
- Yıldız Holding has 160 brands,
- Yıldız Holding 2,700 product types,
- Yıldız Holding has 53 plants around the world(9 of them in abroad),
- Yıldız Holding spent the 1.5% of the turnover for R%D,
- Yıldız Holding launches 100 products every year,
- Yıldız Holding gives employment opportunities for 100,000 farmers,
- Yıldız Holding support for the livelihood of 500,000 people,
- Yıldız Holding distribute to 220,000 points of sale, every week,
- Yıldız Holding has partnership with Kellogs, Hero GroupHero GroupHero, an international brand-focused consumer foods group, was founded in 1886 in Lenzburg, Switzerland. Shortly after the turn of the century it started its international expansion with its first subsidiaries in Spain, the Netherlands and Italy.-Overview:...
, Raisio GroupRaisio GroupRaisio Oyj, known internationally as Raisio Group , is a Finnish company that makes cereal products, animal feeds and engage in life-sciences. Raisio produces Benecol, a ingredient used in a range of Cholesterol-reducing spreads, dairy products and condiments marketed under its Benecol brand name...
, CargillCargillCargill, Incorporated is a privately held, multinational corporation based in Minnetonka, Minnesota. Founded in 1865, it is now the largest privately held corporation in the United States in terms of revenue. If it were a public company, it would rank, as of 2011, number 13 on the Fortune 500,...
. - Yıldız Holding sponsors Turkey national football teamTurkey national football teamThe Turkey national football team represents Turkey in association football and is controlled by the Turkish Football Federation, the governing body for football in Turkey. They are affiliated with UEFA...
, Fenerbahçe ÜlkerFenerbahçe ÜlkerFenerbahçe Ülker is the professional men's basketball department of Fenerbahçe S.K., a major multisport club based in Istanbul, Turkey. The department has been sponsored by the Ülker since 2006. In 2006 Fenerbahçe S.K...
, Fenerbahçe S.K., Galatasaray Café CrownGalatasaray Café CrownGalatasaray Medical Park is a professional basketball team based in the city of Istanbul in Turkey. It is a part of the Galatasaray Sports Club.Galatasaray play matches in Abdi İpekçi Arena which has a seating capacity for 12,500 spectators...
, Galatasaray S.K. (football team)Galatasaray S.K. (football team)Galatasaray Anonim Şirketi is a Turkish football club, part of the Galatasaray S.K. multi-sport club of Istanbul. Galatasaray is a major sports club in Turkey, holding 17 Turkish Super League titles and the highest number of Turkish Cups....
, Beşiktaş Cola TurkaBesiktas Cola TurkaBeşiktaş Milangaz is a professional basketball team of Beşiktaş J.K., which is a sports club from İstanbul, Turkey. Their home arena is the Sinan Erdem Dome with a capacity of 16,000 seats...
, Beşiktaş J.K.Besiktas J.K.Beşiktaş Jimnastik Kulübü , or simply Beşiktaş , is a Turkish sports club. The club's football team is one of the major teams in Turkey. The professional sports club, founded in 1903, is based in the Beşiktaş district in Istanbul, Turkey...
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Groups of Yıldız Holding
• Ülker (Biscuit, Chocolate) Group- Group President - Ali Ülker
The group is responsible for production, marketing, sales and distribution of traditional goods of Yıldız Holding including biscuits and chocolate, as well as additional and relevant products, such as cakes, flour and baby food.
• Food, Beverage, Confectionery and Chewing Gum Group
- Group President - Mehmet Tütüncü
The group operates the production and sales of vegetable and olive oil, margarine, milk and dairy products, soft drinks, starch-based sugars, ready-to-cook soups and other culinary supplements, breakfast cereals, functional food, confectionery and chewing gum.
• Non-Food Group
- Packaging Group Vice President - Bülent Akif Atabay
The group is constituted for production of basic packaging materials such as cardboard boxes, packages, plastics and BOPP films used for packaging of Ülker branded goods. Today, the group is placed well-among the suppliers for a variety of packaging materials for customers both in and outside of Turkey, as well as providing services for Yıldız Holding companies.
- Real Estate Inveestments Group Vice President - Ahmet Özokur
The real estate group was founded in 2007, mostly under Sağlam REIT (a public real estate investment trust), Sağlam Construction and many SPVs manages the real estate portfolio of Yıldız Holding. The group has a significant share in Acibadem Akasya Project (a mixed use urban residential and shopping district). Real Estate Investment Group currently owns and operates Marinturk marinas, Starcity Outlet Center, Ulker Arena, and develops new projects in emerging areas of the greater city of Istanbul.
• Food, Frozen Food and Personal Care Group
- Group President -Dr. Zeki Ziya Sözen
The group is responsible for the management of the subsidiaries operating in the fields of tea, frozen food and personal care.
• Retail Group
- Group President - Mustafa Yasar Serdengecti
The group is responsible for the management of the retail operations of Yıldız Holding.
• International Operations Group
- Group President -Alain Strasser
The group is responsible for identifying the feasibility of international projects and manages the investments of Yıldız Holding in 7 different countries.
• Financial Services Group
- Group President -Atilla Kurama
The Group is responsible for Yıldız Holding’s Purchasing, Law and IT functions, as well as management of the Holding’s financial and treasury operations. It is also responsible for the coordination of Holding’s financial subsidiaries.
• Marketing, Strategy and Retail Group
- Group President -Jim N. Zaza
The group is responsible for the management of all the brands including Ülker as well as preparing the strategic plans. The Group also manages Yıldız Holding’s investments in the retail field.
• HR, Legal Affairs, Trade and Media Purchasing Group
- Group President -Melih Özuyar
The group is responsible for the management of the HR activities throughout the whole groups and companies as well as the management of the legal affairs. The group is also responsible for the purchasing activities related to both trade and media.
• Godiva
- CEO -Jim Goldman
Godiva, which joined Yıldız Holding at the end of 2007, is the leading premium chocolate brand in the world.
- CEO - Murat Ülker
- CFO - Cem Karakaş
- CMO - Ahad Afridi
- Corporate Relations GM - Zuhal Şeker Tucker
Executive Board
- Honorary Chairman - Sabri Ülker
- Chairman - Murat Ülker
- Vice Chairman - Ali Ülker
- Board Member - Ahmet Özokur
- Board Member - Cem Karakaş
Milestones
1944: Sabri Ülker starts manufacturing with only three employees and produces 75 tons of biscuit in his first year.1948: Ülker triples its biscuit production capacity with its Topkapı facility, which is established specifically for this purpose.
1950: Products are distributed to sales points at factory gate prices, with no charge for transportation.
1960: Ülker increases product variety. German machinery is used in manufacturing.
1970: Anadolu Gıda is established in Ankara as a listed company and doubled Ülker biscuit production capacity. Exports start with Middle Eastern markets.
1974: Ülker establishes a second factory in Istanbul and starts manufacturing chocolate. Also an R&D department is established to compete with international companies.
1983: Facilities producing Biaxially Orientated Polypropylene (BOPP) and cardboard boxes come on stream. Yıldız Holding starts manufacturing some of its own equipment.
1992: Yıldız Holding enters the margarine, vegetable oil and industrial food oil market.
1993: Its first partnership with a foreign company, Pendik Nişasta, is established.
1995: A second international partnership, on a 50/50 basis is started with Dankek.
1996: Yıldız Holding enters the dairy ndustry. Yıldız Holding’s King Top product wins the Worldstar Packaging award at the Düsseldorf Interpack Exhibition.
2001: Yıldız Holding enters the chewing gum, instant soup and cooking additives market. To expand in foreign markets, the Company establishes manufacturing plants in various countries. Yıldız Holding restructures for the new millennium: Five Group Heads are created and an Executive Board is formed.
2002: Yıldız Holding's first baby food brand is created in Ankara in partnership with the Swiss-based Hero company. The Company also starts ice cream and Turkish coffee production. Production of soda beverages starts. A sales company focusing on supermarket channels is established.
2004: Yıldız Holding enters the instant coffee market with its Café Crown brand. The first biscuit factory built from scratch starts operations under the name Eurex Alimentare in Romania. Ülker is chosen as the best candy producer in Europe and receives the Candy Kettle Club Award.
2005: Yıldız Holding entered the cereal market with Kellogg’s, and created Ülker Kellogg's. Cereal production starts in partnership with Kellogg’s.
2006: Kalbim Benecol, the Company’s first cholesterol lowering functional food item, is launched.
2007: İçim Smartt is introduced to youngsters to contribute to their mental and physical health. Yıldız Holding enters the personal care category with Baby Star. The company acquired Godiva, the world’s leading premium chocolate company.
2008: Uno, Doğa Çay, Oba Çay and Kerevitaş joined Yıldız Holding.
2009: Yıldız Holding have formed a 50/50 joint venture with Gumlink to operate in the field of non-chocolate confectionery and chewing gum with the Continental Confectionary Company in 2009. And also will form a partnership with the German tea company LHS.
2010: Yıldız Holding goes into a joint venture with McCormick, USA to expand into spices and cooking aids market.