Zachary Weiner
Encyclopedia
Zachary Weiner is currently the CEO of Luxuryreach Inc.
and the Co-Founder of the Connected TV Marketing Association. He is also the acting CEO and founder of CTV Advertising, which bills itself as one of the first full scale Connected TV advertising firms. Weiner is also an author of several fictional titles and a world travel writer.
named Buffalo Grove. He attended Stevenson High School and proceeded to receive his education at Indiana University
where he studied psychology
with a minor in business. During his time at Indiana University, Weiner published several novels that came with mixed reviews. He also worked on a non-fiction title that never received publication, but in the process interviewed some of the current business leaders of that time period including Steve Ballmer
; and started a literacy non-profit organization
entitled Reading for Charity. http://www.idealist.org/if/i/en/av/Org/104974-35 The non-profit organization was left in the hands of another writer Weiner worked with who had stayed in Indiana when Weiner left. Zachary is also actively engaged in extreme sports and taught martial arts for the Illinois Shotokan Karate Club.
located in Chicago. Weiner started this company in 2004 and The LuxuryReach Advertising group provides media planning
, buying and consulting services to the luxury and financial community. They work with clients and vendors on both a national as well as international scale. Weiner began work on this company after working in the advertising field with his previous company MW Media Inc.
Weiner's work with LuxuryReach Inc has created him as an often quoted source in the media and his commentary is often sought out in the business world by major media outlets on various topics of genereal business, online marketing and advertising
.
CTV Advertising was founded by Weiner in July 2010. The group solely focuses on the Connected Television marketing space. Connected Television as a new technology has been stated to be in its infancy which allowed CTV to state that it's claim to fame was in the fact that they were the first firm to offer a diversity of marketing services with a 100% focus on connected TV. CTV Advertising's website states that firm engages in creating and deploying branded TV Applications, optimizing TV websites, enhanced television media planning and buying as well as TV in-app advertising campaigns and inventory management. Connected TV Advertising is a new field in the realm of marketing.
Weiner also helped to found and then proceeded to sell his stake in the company MW Media Inc., a financial marketing
organization.
, and other titles such as "City at Night", listed as a favorite on about.com
’s contemporary literature
section.
and the Co-Founder of the Connected TV Marketing Association. He is also the acting CEO and founder of CTV Advertising, which bills itself as one of the first full scale Connected TV advertising firms. Weiner is also an author of several fictional titles and a world travel writer.
Background
Zachary Weiner was born October 15, 1980 and grew up in a suburb of ChicagoChicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
named Buffalo Grove. He attended Stevenson High School and proceeded to receive his education at Indiana University
Indiana University
Indiana University is a multi-campus public university system in the state of Indiana, United States. Indiana University has a combined student body of more than 100,000 students, including approximately 42,000 students enrolled at the Indiana University Bloomington campus and approximately 37,000...
where he studied psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...
with a minor in business. During his time at Indiana University, Weiner published several novels that came with mixed reviews. He also worked on a non-fiction title that never received publication, but in the process interviewed some of the current business leaders of that time period including Steve Ballmer
Steve Ballmer
Steven Anthony "Steve" Ballmer is an American business magnate. He is the chief executive officer of Microsoft, having held that post since January 2000. , his personal wealth is estimated at US$13.9 billion, ranking number 19 on the Forbes 400.-Early life:Ballmer was born in Detroit, Michigan to...
; and started a literacy non-profit organization
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
entitled Reading for Charity. http://www.idealist.org/if/i/en/av/Org/104974-35 The non-profit organization was left in the hands of another writer Weiner worked with who had stayed in Indiana when Weiner left. Zachary is also actively engaged in extreme sports and taught martial arts for the Illinois Shotokan Karate Club.
Business
Luxuryreach Inc. is a boutique advertising agencyAdvertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
located in Chicago. Weiner started this company in 2004 and The LuxuryReach Advertising group provides media planning
Media planning
Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product...
, buying and consulting services to the luxury and financial community. They work with clients and vendors on both a national as well as international scale. Weiner began work on this company after working in the advertising field with his previous company MW Media Inc.
Weiner's work with LuxuryReach Inc has created him as an often quoted source in the media and his commentary is often sought out in the business world by major media outlets on various topics of genereal business, online marketing and advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
.
CTV Advertising was founded by Weiner in July 2010. The group solely focuses on the Connected Television marketing space. Connected Television as a new technology has been stated to be in its infancy which allowed CTV to state that it's claim to fame was in the fact that they were the first firm to offer a diversity of marketing services with a 100% focus on connected TV. CTV Advertising's website states that firm engages in creating and deploying branded TV Applications, optimizing TV websites, enhanced television media planning and buying as well as TV in-app advertising campaigns and inventory management. Connected TV Advertising is a new field in the realm of marketing.
Weiner also helped to found and then proceeded to sell his stake in the company MW Media Inc., a financial marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
organization.
Books
Weiner has written several books, including the fictional title "The Road", for publisher PublishAmericaPublishAmerica
PublishAmerica is a Maryland-based print-on-demand book publisher founded in 1999 by Lawrence Alvin "Larry" Clopper III and Willem Meiners ....
, and other titles such as "City at Night", listed as a favorite on about.com
About.com
About.com is an online source for original information and advice. It is written in English, and is aimed primarily at North Americans. It is owned by The New York Times Company....
’s contemporary literature
Contemporary literature
Contemporary literature is literature with its setting generally after World War II. Subgenres of contemporary literature include contemporary romance.-History:This table lists literary movements by decade. It should not be assumed to be comprehensive....
section.