History

A'Rosa was established in 2001, as a subsidiary of P&O Princess Cruises PLC

P&O Princess Cruises PLC

P&O Princess Cruises plc was a shipping company that existed between 2000 and 2003, operating the P&O Cruises, Princess Cruises, P&O Cruises Australia, A'Rosa Cruises, AIDA Cruises and Ocean Village branded cruise lines...

. The company was created to serve the German cruise market, alongside the AIDA Cruises

AIDA Cruises

AIDA Cruises is a British-American owned German cruise line based in Rostock, Germany.Originally founded as Deutsche Seereederei with a ship called Völkerfreundschaft , the company entered the cruise industry in the 1960s and was later acquired by P&O Princess Cruises PLC in 2000...

 fleet, which had been acquired by P&O in 1999. A'Rosa was modelled loosely on the AIDA concept, and began life with three ships. A'Rosa Blu, was the sole cruise ship of the fleet, accompanied by A'Rosa Bella and A'Rosa Donna, two newly built river cruise ships. In 2003, P&O Princess merged with Carnival Corporation to form Carnival Corporation & plc

Carnival Corporation & plc

Carnival Corporation & plc , is a American-British Company, and the world's largest cruise ship operator. It is a dual listed company, with headquarters at Carnival Place in the Miami suburb of Doral, Florida, USA, and at Carnival House in Southampton, England, UK...

. The A'Rosa brand was sold soon after the merger and was purchased by a private company. The company continues to operate river cruises on the Danube

Danube

The Danube is a river in the Central Europe and the Europe's second longest river after the Volga. It is classified as an international waterway....

, Main, Mosel, Rhine, Rhône

Rhône

Rhone can refer to:* Rhone, one of the major rivers of Europe, running through Switzerland and France* Rhône Glacier, the source of the Rhone River and one of the primary contributors to Lake Geneva in the far eastern end of the canton of Valais in Switzerland...

 and Saône

Saône

The Saône is a river of eastern France. It is a right tributary of the River Rhône. Rising at Vioménil in the Vosges department, it joins the Rhône in Lyon....

rivers.