A&W Restaurants
Encyclopedia
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...
of fast-food restaurants, distinguished by its draft root beer
Root beer
Root beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...
and root beer floats. A&W was arguably the first successful food franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
company, starting franchises in 1921 in California. Today it has franchise locations throughout the world, serving a typical fast food menu of hamburgers and french fries
French fries
French fries , chips, fries, or French-fried potatoes are strips of deep-fried potato. North Americans tend to refer to any pieces of deep-fried potatoes as fries or French fries, while in the United Kingdom, Australia, Ireland and New Zealand, long, thinly cut slices of deep-fried potatoes are...
, as well as hot dogs. A number of its outlets are drive-in
Drive-in
A drive-in is a facility such as a bank, restaurant, or movie theater where one can literally drive in with an automobile for service. It is usually distinguished from a drive-through. At a drive-in restaurant, for example, customers park their vehicles and are usually served by staff who walk out...
restaurants with carhop
Carhop
A carhop is a waiter or waitress who brings food to people in their cars at drive-in restaurants. Usually car hops work on foot but sometimes use rollerskates. The popularity of movies such as American Graffiti and shows like Happy Days created a misconception of carhops as exclusively roller...
s. The company name was taken from the last name initials of partners Roy Allen and Frank Wright. The chain is currently being sold to A Great American Brand LLC.
The company became famous in the United States for its "frosty mugs", where the mug would be kept in the freezer prior to being filled with root beer and served to the customer.
History
A&W began in June 1919 at 13 Pine Street Lodi, CaliforniaLodi, California
Lodi is a city located in , in the northern portion of California's Central Valley. The population was 62,134 at the 2010 census. The California Department of Finance's population estimate as of January 1, 2011 is 62,473....
, when Frank Wright partnered with Roy Allen to help Wright with the root beer
Root beer
Root beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...
business he started that year. They branded their product A&W Root Beer
A&W Root Beer
A&W Root Beer is a brand of root beer, primarily available in the United States and Canada, that was started in 1919 by Roy Allen. In 1922, Allen partnered with Frank Wright. They combined their initials to create the brand "A&W" and inspired a restaurant chain which was founded 1922. The first A&W...
after their surnames. In 1921, Allen began franchising
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
the drink, arguably the first successful food-franchising operation. His profits
Profit (accounting)
In accounting, profit can be considered to be the difference between the purchase price and the costs of bringing to market whatever it is that is accounted as an enterprise in terms of the component costs of delivered goods and/or services and any operating or other expenses.-Definition:There are...
came from a small franchise fee and sales.
By 1960, A&W had 2000 stores. In 1971, a beverage division began, supplying bottled A&W products to grocery stores. The soft drinks sold under A&W are root beer
Root beer
Root beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...
and cream soda
Cream soda
Cream soda is a sweet carbonated soft drink, often flavored with vanilla.-History and development:A recipe for cream soda—written by E.M. Sheldon and published in Michigan Farmer in 1852—called for water, cream of tartar, Epsom salts, sugar, tartaric acid, egg, and milk, to be mixed together, then...
made by Dr Pepper/Seven Up, Inc. In the 1970s, A&W had more stores than McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
. Oshkosh, Wisconsin
Oshkosh, Wisconsin
As of the census of 2000, there were 62,916 people, 24,082 households, and 13,654 families residing in the city. The population density was 2,662.2 people per square mile . There were 25,420 housing units at an average density of 1,075.6 per square mile...
franchise manager Jim Brajdic said: "Problems back then, including a lawsuit, franchisee discontent and inconsistencies in the operation, caused the chain to flounder and branches to close."
In 1989, A&W made an agreement with Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...
-based Carousel Snack Bars to convert that chain's 200 stores (mostly kiosks in shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
s) to A&W Hot Dogs & More. Some A&W Hot Dogs & More are still operating. In late 2000s, A&W added franchises with a nostalgic look and modern technology. They have a carhop
Carhop
A carhop is a waiter or waitress who brings food to people in their cars at drive-in restaurants. Usually car hops work on foot but sometimes use rollerskates. The popularity of movies such as American Graffiti and shows like Happy Days created a misconception of carhops as exclusively roller...
design with drive-thrus and some have picnic tables.
A&W opened its first outlet in Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...
on 15 December 2010. This 170-seat outlet is located at Gulshan 1, Dhaka
Dhaka
Dhaka is the capital of Bangladesh and the principal city of Dhaka Division. Dhaka is a megacity and one of the major cities of South Asia. Located on the banks of the Buriganga River, Dhaka, along with its metropolitan area, had a population of over 15 million in 2010, making it the largest city...
is the largest A&W outlet in South Asia. The food served is 100% halal
Halal
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. The term is used to designate food seen as permissible according to Islamic law...
and is very popular with the local youth population, with root beer being the driving force of the large number of sales. A&W Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...
serves an "All you can eat offer" during the Muslim
Islam
Islam . The most common are and . : Arabic pronunciation varies regionally. The first vowel ranges from ~~. The second vowel ranges from ~~~...
holy month of Ramadan
Ramadan
Ramadan is the ninth month of the Islamic calendar, which lasts 29 or 30 days. It is the Islamic month of fasting, in which participating Muslims refrain from eating, drinking, smoking and sex during daylight hours and is intended to teach Muslims about patience, spirituality, humility and...
and "Baishakhi Bonanza" during the Bengali
Bengali people
The Bengali people are an ethnic community native to the historic region of Bengal in South Asia. They speak Bengali , which is an Indo-Aryan language of the eastern Indian subcontinent, evolved from the Magadhi Prakrit and Sanskrit languages. In their native language, they are referred to as বাঙালী...
new year.
Before 2011, A&W (besides Canada), was a Yum! Brands, Inc. company. Most A&W stores that opened in the U.S. in recent years were co-branded with another of Yum!'s chains—Long John Silver's
Long John Silver's
Long John Silver's, Inc. is a United States-based fast-food restaurant that specializes in seafood. The name and concept were inspired by Robert Louis Stevenson's book Treasure Island. Formerly a division of Yum! Brands, Inc., the company was divested to a group of franchisees in 2011.-History:The...
, Pizza Hut
Pizza Hut
Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....
, Taco Bell
Taco Bell
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items...
, or Kentucky Fried Chicken.
On January 18, 2011 Yum! Brands announced its intention to sell A&W along with Long John Silver's. Citing poor sales for both divisions, Yum! planned to focus on international expansion for its remaining brands, with particular emphasis on growth in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
. In September 2011, Yum! announced that they would sell the chain to A Great American Brand LLC.
External links
- Company site
- A&W Canada
- A&W Malaysia
- A&W Thailand
- A&W Okinawa
- A&W Root Beer - History & Collectables
- BusinessWorld Philippines: Philippine brands set foot on foreign shores by Jemileen U. Nuqui and Veronica C. Silva, November 25, 2003