Alan H. Monroe
Encyclopedia
Alan H. Monroe was a professor at Purdue University
in the 1930's. He is best known for creating Monroe's motivated sequence
, a structure for persuasive speeches based on the psychology of persuasion. Monroe's method is still used effectively today.
Purdue University
Purdue University, located in West Lafayette, Indiana, U.S., is the flagship university of the six-campus Purdue University system. Purdue was founded on May 6, 1869, as a land-grant university when the Indiana General Assembly, taking advantage of the Morrill Act, accepted a donation of land and...
in the 1930's. He is best known for creating Monroe's motivated sequence
Monroe's motivated sequence
Monroe's motivated sequence is a technique for organizing persuasive speeches that inspire people to take action. It was developed in the mid-1930s by Alan Monroe at Purdue University...
, a structure for persuasive speeches based on the psychology of persuasion. Monroe's method is still used effectively today.