Aliança da Terra is a Brazilian

Brazil

Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

 non-governmental organization

Non-governmental organization

A non-governmental organization is a legally constituted organization created by natural or legal persons that operates independently from any government. The term originated from the United Nations , and is normally used to refer to organizations that do not form part of the government and are...

 that advocates environmentally responsible

Environmentalism

Environmentalism is a broad philosophy, ideology and social movement regarding concerns for environmental conservation and improvement of the health of the environment, particularly as the measure for this health seeks to incorporate the concerns of non-human elements...

 land management

Land management

Land management is the process of managing the use and development of land resources. Land resources are used for a variety of purposes which may include organic agriculture, reforestation, water resource management and eco-tourism projects.-See also:*Sustainable land management*Acreage...

 in the Amazon Rainforest

Amazon Rainforest

The Amazon Rainforest , also known in English as Amazonia or the Amazon Jungle, is a moist broadleaf forest that covers most of the Amazon Basin of South America...

. Aliança da Terra was founded in 2004 by American-born cattle rancher, John Cain Carter

John Cain Carter

John Cain Carter is a cattle rancher and environmentalist who started the Brazilian rainforest conservation organization, Aliança da Terra....

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Aliança da Terra seeks market-based solutions to slow the rapid deforestation of Brazilian forests

Deforestation in Brazil

Brazil once had the highest deforestation rate in the world and as of 2005 still has the largest area of forest removed annually. Since 1970, over of Amazon rainforest have been destroyed. In 2001, the Amazon was approximately 5.4 million square kilometers, which is only 87% of the Amazon’s...

. The organization provides economic incentives to encourage farmers and ranchers in the Amazon Rainforest

Amazon Rainforest

The Amazon Rainforest , also known in English as Amazonia or the Amazon Jungle, is a moist broadleaf forest that covers most of the Amazon Basin of South America...

 to practice sustainable forest management

Forest management

200px|thumb|right|[[Sustainable development|Sustainable]] forest management carried out by [[Complejo Forestal y Maderero Panguipulli|Complejo Panguipulli]] has contributed to the preservation of the forested landscape around [[Neltume]], a sawmill town in Chile...

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Some of Aliança da Terra's programs include a registry of landowners who practice sustainable forest management, and a product certification

Product certification

Product certification or product qualification is the process of verifying that a certain product has passed performance tests and quality assurance tests or qualification requirements stipulated in contracts, regulations, or specifications...

 for beef

Beef

Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in...

 produced from environmentally friendly

Environmentally friendly

Environmentally friendly are terms used to refer to goods and services, laws, guidelines and policies claimed to inflict minimal or no harm on the environment....

cattle ranches.