AmeriFlora '92
Encyclopedia
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...
, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
from April 20 to October 12, 1992. Taking place on 88 acres (356,123 m²) of landscaped grounds at Franklin Park, the exhibition cost $95 million to produce and attracted 5.5 million visitors.
Origins
AmeriFlora was formed and incorporated on November 14, 1986, and sanctioned as an official 1992 commemorative event by the United States Christopher Columbus Quincentenary Jubilee Commission in 1989.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. A team of central Ohio residents, special event planners and horticultural experts began working in the mid-1980s, and by 1992, the staff included over 200 full-time employees.
Franklin Park was part of AmeriFlora's bid for use of the site. It required not only cleaning it up for the exposition, but removing all traces of the event and returning it to the city as a public park.
On the grounds sits the Franklin Park Conservatory
Franklin Park Conservatory
The Franklin Park Conservatory is a botanical garden and conservatory located in Columbus, Ohio. It is open daily and an admission fee is charged. Originally built in 1895, the Conservatory is on the National Register of Historic Places...
, originally built in 1895 and modeled after the Glass Palace of the 1893 World Columbian Exposition in Chicago. A $16 million renovation and expansion project made the Victorian structure the centerpiece of AmeriFlora and Franklin Park.
Financial performance
Despite an extensive multi-year publicity and marketing campaign, AmeriFlora did not attract enough visitors to meet the bills, especially as the costs escalated before the gates even opened.
Learning a lesson from the monetary failure of the 1989 Son of Heaven Chinese art show (after which the city and state governments disbursed $1.6 million to help cover the loss), AmeriFlora's organizers only requested public money before the event, in the amount of $33 million. When AmeriFlora was not as successful as hoped, the Columbus Dispatch wrote a $2.6 million check to convert the 88 acres (356,123.7 m²) property into a public park, as had been promised. Although AmeriFlora set up an escrow account to hold the $2.6 million for this purpose, some of its funding was to come from ticket sales, which failed to meet expectations. John F. Wolfe, who published the Dispatch, also served as President of AmeriFlora's Board of Trustees.
Columbus Day
Many countries in the New World and elsewhere celebrate the anniversary of Christopher Columbus's arrival in the Americas, which occurred on October 12, 1492, as an official holiday...
1992, but the cleanup, demolition of buildings, and conversion of the grounds into a public park extended into the winter months. Franklin Park Conservatory became the property of the non-profit Franklin Park Joint Recreation District, which still operates the facility today.