Amine (Women's magazine)
Encyclopedia
Amine is a Danish online magazine for women. The magazine focuses on fashion
, love
, wellness
, work-life, career
, clothing
and trends. Soon after the website launched in the beginning of 2008, it had already beaten the existing players in the market, counting well-known brands such as Woman, Oestrogen and the Woman site from the Danish newspaper BT
.
Even though Amine hands away its content freely to the public, it manages to publish an extensive amount of articles and answer questions from a very diverse userbase. In comparison to its competitors Amine.dk does not have a hardcopy counterpart, and are not sold in stores as most of its competitors are.
, coaching, fashion
and trends. Amine teamed up and launched their new website together with the Danish web veteran Jubii
(part of Lycos Europe
) in February 2008, and took over from the Benjamin owned magazine Woman as its new content partner.
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
, love
Love
Love is an emotion of strong affection and personal attachment. In philosophical context, love is a virtue representing all of human kindness, compassion, and affection. Love is central to many religions, as in the Christian phrase, "God is love" or Agape in the Canonical gospels...
, wellness
Wellness (alternative medicine)
Wellness is generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of well-being. It has been used in the context of alternative medicine since Halbert L. Dunn, M.D., began using the phrase high level wellness in the 1950s...
, work-life, career
Career
Career is defined by the Oxford English Dictionary as a person's "course or progress through life ". It is usually considered to pertain to remunerative work ....
, clothing
Clothing
Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...
and trends. Soon after the website launched in the beginning of 2008, it had already beaten the existing players in the market, counting well-known brands such as Woman, Oestrogen and the Woman site from the Danish newspaper BT
Berlingske Tidende
Berlingske, previously known as Berlingske Tidende , is a Danish national daily newspaper based in Copenhagen...
.
Even though Amine hands away its content freely to the public, it manages to publish an extensive amount of articles and answer questions from a very diverse userbase. In comparison to its competitors Amine.dk does not have a hardcopy counterpart, and are not sold in stores as most of its competitors are.
The people behind
In 2008 the magazine had 8 editors, 10 writers and a wide variety of freelance columnists. The original idea came by chief editor Pernille Post Lundsgaard back in November 2007. During the next couple of months she gathered a team of experts within sexologySexology
Sexology is the scientific study of human sexuality, including human sexual interests, behavior, and function. The term does not generally refer to the non-scientific study of sex, such as political analysis or social criticism....
, coaching, fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
and trends. Amine teamed up and launched their new website together with the Danish web veteran Jubii
Jubii
Jubii is a webportal based in Copenhagen. Jubii provides a search engine and other services, including e-mail.Jubii was originally created in the summer 1995 by Jakob Faarvang later incorporated by the Cybernet founders Kasper Larsen, Henrik Sorensen, Martin Thorborg and Andreas Jurgensen...
(part of Lycos Europe
Lycos Europe
Lycos Europe was a pan-European network of websites, offering services including communication tools, online communities, web search, e-commerce, web hosting, homepage building and Internet access. It was an independent corporation, sharing no corporate structure with Lycos, Inc...
) in February 2008, and took over from the Benjamin owned magazine Woman as its new content partner.