B.U.M. Equipment
Overview
 
B.U.M. Equipment, also known by its corporate name Chauvin International, Ltd., is a Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 clothing
Clothing
Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

 company founded in 1985. Marketed primarily toward teens and young adults, the brand was particularly fashionable during the late 1980s
1980s in fashion
In the 1970s, the silhouette of fashion tended to be characterized by close fitting clothes on top with wider, looser clothes on the bottom. This trend completely reversed itself in the early 1980s as both men and women began to wear looser shirts and tight, close-fitting trousers.Men wore power...

  and early 1990s
1990s in fashion
The 1990s was the genesis of two sweeping shifts in Western fashion: the beginning of the rejection of fashion which continues into the present decade among a large section of the population, and the beginning of the mainstream adoption of tattoos , body piercings aside from ear piercing and to a...

 with its selection of athletic-styled T-shirts and sweatshirts. B.U.M. went on to make a considerable influence on street fashion
Street fashion
Street fashion is a term used to describe fashion that is considered to have emerged not from studios, but from the grassroots. Street fashion is generally associated with youth culture, . Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time....

 of that era and, despite problems in the mid-1990s, has continued operating today.
Design director Morty Forshpan takes credit for exploiting the company's full potential; however, some industry analysts believe that Seattle native Derek Federman was the creative mind behind B.U.M.'s athletic style and logo presentation, almost a year before Forshpan took over as majority shareholder and chief executive officer of Chauvin.
Quotations

The inhabitants of the earth are of two sorts: Those with brains, but no religion, And those with religion, but no brains.

Al-Ma'arri|Abu'l-

A little philosophy inclineth man's mind to atheism; but depth in philsophy bringeth men's minds about to religion.

Francis Bacon|Sir Francis Bacon, Essays, 16, "Of Atheism"

Atheism leaves a man to sense, to philosophy, to natural piety, to laws, to reputation; all which may be guides to an outward moral virtue, though religion were not; but superstition dismounts all these, and erecteth an absolute monarchy, in the minds of men.

Sir Francis Bacon, Essays, 16, "Of Superstition"

ATHEISM: A godless religion that retains all the dogmatic posturing of the faiths it so confidently denies, with few of the consolations.

Rick Bayan|Rick Bayan, The Cynic's Dictionary, unidentified ISBN/edition, unidentified chapter/page

 
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