Baby It's Over
Encyclopedia
"Baby It's Over" is a song by the Swedish-Greek
Greeks
The Greeks, also known as the Hellenes , are a nation and ethnic group native to Greece, Cyprus and neighboring regions. They also form a significant diaspora, with Greek communities established around the world....

 Pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 singer Elena Paparizou
Elena Paparizou
Eleni "Elena" Paparizou , usually referred to abroad as Helena Paparizou, is a Greek-Swedish singer and occasional songwriter, who was born and raised in Sweden by Greek parents. She began her career there in 1999 as a member of the duo Antique, while she also worked briefly as a model for a...

. It was released as the lead single from her first compilation album Greatest Hits & More
Greatest Hits & More (Elena Paparizou album)
Greatest Hits & More is the first compilation album by Greek-Swedish recording artist Helena Paparizou, released in Greece and Cyprus by Sony Music Greece/RCA on 23 May 2011, although it became available through some retailers as early as 20 May...

, written by Tamminen, Ahlstedt & Sörvaag and produced by DonK. The song first premiered on February 2, 2011 on the MadWalk fashion Event and released as digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 on February 18, 2011.

Promotion

"Baby It's Over" premiered on February 2, 2011 on the MadWalk fashion event, broadcasted by popular Greek music channel MAD TV. Paparizou performed Baby It's Over along with "Free Your Mind
Free Your Mind
"Free Your Mind" is the name of a Grammy Award-nominated hit single released by the American all-female R&B group En Vogue. Released on September 24, 1992 "Free Your Mind" is the third single released from En Vogue's critically acclaimed album Funky Divas...

" by En Vogue
En Vogue
En Vogue is an American female R&B vocal group from Oakland, California assembled by music producers Denzil Foster and Thomas McElroy.The group has won more MTV Video Music Awards than any other female group in MTV history, a total of seven, along with four Soul Train Awards, six American Music...

, dressed by Apostolos Mitropoulos. Elena also performed the song on the Greek X Factor
The X Factor (Greece)
The X Factor is the Greek version of The X Factor, a show originating in the United Kingdom. It is a television music talent show contested by aspiring pop singers drawn from public auditions....

 in its last show, on February 11, 2011.

Commercial performance

"Baby It's Over" debuted at number one at the Greek Digital Chart, staying in the Top 10 for 18 weeks and making it her best selling digital-single to date. On the airplay chart it also peaked at number one, according to Media Inspector, staying at the top for 10 weeks and breaking her record of five weeks in a row with her 2007 single "To Fili Tis Zois
To Fili Tis Zois (Elena Paparizou song)
"To Fili Tis Zois" is a song by Elena Paparizou, and the main theme song from To Fili Tis Zois. The song was released in the beginning of October 2007 to radios, and in November on the official soundtrack of the movie...

". It was her first number one English track in Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

 since 2006' "Mambo!
Mambo!
"Mambo!" was Helena Paparizou's fifth CD single and the first from her international album The Game of Love. There were two versions of the song; a Greek version and an English version...

". The song had an immediate international digital release via iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

.

Awards

"Baby It's Over" received three nominations at the annual Mad Video Music Awards, "Fashion Icon", "Female Artist Of The Year" and "Artist Of The Year", and managed to win the "Fashion Icon" and "Female Artist" awards at the ceremony that took place on June 13, 2011.

Development

Director Konstantinos Rigos created a special video clip with Helena Paparizou being at her best. The shooting was long and took place in Greek Olympic Properties. The models took part in the video were wearing creations by Apostolos Mitropoulos in a different Fashion Show, as previously shown at MadWalk by MAD TV
Mad TV
Mad TV may refer to:*MADtv, an American sketch comedy television series based on Mad magazine*Mad TV , a 1991 German television station management simulation game*MAD TV , a Greek music channel-See also:...

.

Synopsis

Τhe music video premiered on 12 April 2011 via Helena's VEVO at YouTube. It begins with MadWalk models having fun after MadWalk fashion event. The music video shows couples going through break up situations, like fighting and arguing and Elena subduing a man with chains. Elena is wearing a catsuit and high heels by Alexander McQueen
Alexander McQueen
Lee Alexander McQueen, CBE was a British fashion designer and couturier best known for his in-depth knowledge of bespoke British tailoring, his tendency to juxtapose strength with fragility in his collections, as well as the emotional power and raw energy of his provocative fashion shows...

. Then she begins dancing while the video shows models playing with the camera. After a model says "Go Away" on the camera, the scene changes showing Elena cleaning a roof with a vacuum cleaner absorbing electricity from a models mouth. Then she walks through a couple fighting and arguing, which immediately stops. The scene changes again showing Elena dancing with her dancers near sitting models and after that Elena's singing alone near to a model holding a Vodafone
Vodafone
Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

chatphone. In the end a model tries to shoot her with a plastic gun, she says "Who Do You Think That You Are?", then Elena continues dancing with her dancers.

Track listing

Charts

Chart Peak
position
Greek Digital Singles 1
Greek Airplay Chart 1
Cypriot Airplay Chart 1
Bulgarian Airplay Chart 7
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