Baymont Inn & Suites
Encyclopedia
Baymont Inn & Suites is a hotel franchise owned by Wyndham Worldwide
and based in the United States
.
The chain began as an idea by the current CEO of Marcus Corporation
, Steven Marcus to create a limited-service, discount-priced motel chain. The first property, located in Oshkosh, Wisconsin
, opened in 1973 and was named Budgetel
(the property later became a La Quinta Inn
). The first registered guest stayed in room number 251. This room's door has a plaque on the front at this very hotel with the guests name commemorating them as the "First Registered Guest of Budgetel Inns Inc. December 1973". A prototype
hotel was designed in 1984 in the form of a long, linear three or four story boxlike building covered by precast concrete slabs. This design gave the Budgetel hotels a distinctive appearance. Today, however, Baymont properties can have a variety of appearances, and some have been converted from other brands. Each hotel features oversized rooms and interior corridors (Motel in America 207-208). Today, Baymont Inn & Suites competes in the lower mid-priced category, along with AmericInn Hotels, La Quinta Inn
, and Fairfield Inn by Marriott
. This means it has a deluxe continental breakfast, a swimming pool, and comfortable accommodations, but no on-site dining or expansive convention facilities.
The name was changed to Baymont Inn in early 1999. In July 2004, Marcus Corporation
sold the Baymont chain to the La Quinta Corporation, the Dallas, TX parent of La Quinta Inns and La Quinta Inns & Suites. In November 2005, La Quinta was sold to affiliates of the Blackstone Group
for approximately $3.4B. Following that acquisition, Blackstone converted certain Baymont Inns to La Quinta and in March 2006, Blackstone sold the Baymont brand name to what was then the Cendant Hotel Group (since renamed Wyndham Worldwide
).
As of September 2009 there are currently 230 Baymont Inns and Suites open in the United States.. Former Baymont Inns retained by Blackstone Group have since transitioned to that company's La Quinta Inn
brand . Most locations are in the South and the Midwest, with a handful of locations in California.
Under the ownership of Wyndham Hotel Group, in 2008 Baymont Inn & Suites launched its new positioning and creative campaign focusing on its warm, inviting, and neighborly service. The new positioning differentiates the brand from fellow competitors within the midscale (without food & beverage) segment by promoting Baymont's "hometown hospitality."
Wyndham Worldwide
Wyndham Worldwide is the holding company for Wyndham Hotels & Resorts, Group RCI and other lodging brands. It was spun off from Cendant Corporation in July 2006....
and based in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
The chain began as an idea by the current CEO of Marcus Corporation
Marcus Corporation
The Marcus Corporation is a publicly held company headquartered in Milwaukee, Wisconsin. The company operates two principal divisions: Marcus Theatres and Marcus Hotels and Resorts. One of the company's principal assets, Baymont Motels, was sold to La Quinta Corporation in 2003...
, Steven Marcus to create a limited-service, discount-priced motel chain. The first property, located in Oshkosh, Wisconsin
Oshkosh, Wisconsin
As of the census of 2000, there were 62,916 people, 24,082 households, and 13,654 families residing in the city. The population density was 2,662.2 people per square mile . There were 25,420 housing units at an average density of 1,075.6 per square mile...
, opened in 1973 and was named Budgetel
Budgetel
Budgetel Franchise System is an American based hotel franchiser to United States and Canada. The current Budgetel was established in Atlanta, Georgia in 2007 by brothers Mike and R. C. Patel who bought the brand from Blackstone Group. In 2009, began franchising the brand...
(the property later became a La Quinta Inn
La Quinta Inn
La Quinta Inn is a chain of limited service hotels in the United States, Canada and Mexico. LQ Management LLC, the owner, has its headquarters in the Las Colinas area of Irving, Texas, near Dallas....
). The first registered guest stayed in room number 251. This room's door has a plaque on the front at this very hotel with the guests name commemorating them as the "First Registered Guest of Budgetel Inns Inc. December 1973". A prototype
Prototype
A prototype is an early sample or model built to test a concept or process or to act as a thing to be replicated or learned from.The word prototype derives from the Greek πρωτότυπον , "primitive form", neutral of πρωτότυπος , "original, primitive", from πρῶτος , "first" and τύπος ,...
hotel was designed in 1984 in the form of a long, linear three or four story boxlike building covered by precast concrete slabs. This design gave the Budgetel hotels a distinctive appearance. Today, however, Baymont properties can have a variety of appearances, and some have been converted from other brands. Each hotel features oversized rooms and interior corridors (Motel in America 207-208). Today, Baymont Inn & Suites competes in the lower mid-priced category, along with AmericInn Hotels, La Quinta Inn
La Quinta Inn
La Quinta Inn is a chain of limited service hotels in the United States, Canada and Mexico. LQ Management LLC, the owner, has its headquarters in the Las Colinas area of Irving, Texas, near Dallas....
, and Fairfield Inn by Marriott
Fairfield Inn by Marriott
Fairfield Inn by Marriott is a lower cost brand of hotels that are franchised by Marriott International. The intended use is for guests requiring simply a place to sleep with fewer amenities. This allows Marriott to offer lower prices than would otherwise be possible...
. This means it has a deluxe continental breakfast, a swimming pool, and comfortable accommodations, but no on-site dining or expansive convention facilities.
The name was changed to Baymont Inn in early 1999. In July 2004, Marcus Corporation
Marcus Corporation
The Marcus Corporation is a publicly held company headquartered in Milwaukee, Wisconsin. The company operates two principal divisions: Marcus Theatres and Marcus Hotels and Resorts. One of the company's principal assets, Baymont Motels, was sold to La Quinta Corporation in 2003...
sold the Baymont chain to the La Quinta Corporation, the Dallas, TX parent of La Quinta Inns and La Quinta Inns & Suites. In November 2005, La Quinta was sold to affiliates of the Blackstone Group
Blackstone Group
The Blackstone Group L.P. is an American-based alternative asset management and financial services company that specializes in private equity, real estate, and credit and marketable alternative investment strategies, as well as financial advisory services, such as mergers and acquisitions ,...
for approximately $3.4B. Following that acquisition, Blackstone converted certain Baymont Inns to La Quinta and in March 2006, Blackstone sold the Baymont brand name to what was then the Cendant Hotel Group (since renamed Wyndham Worldwide
Wyndham Worldwide
Wyndham Worldwide is the holding company for Wyndham Hotels & Resorts, Group RCI and other lodging brands. It was spun off from Cendant Corporation in July 2006....
).
As of September 2009 there are currently 230 Baymont Inns and Suites open in the United States.. Former Baymont Inns retained by Blackstone Group have since transitioned to that company's La Quinta Inn
La Quinta Inn
La Quinta Inn is a chain of limited service hotels in the United States, Canada and Mexico. LQ Management LLC, the owner, has its headquarters in the Las Colinas area of Irving, Texas, near Dallas....
brand . Most locations are in the South and the Midwest, with a handful of locations in California.
Under the ownership of Wyndham Hotel Group, in 2008 Baymont Inn & Suites launched its new positioning and creative campaign focusing on its warm, inviting, and neighborly service. The new positioning differentiates the brand from fellow competitors within the midscale (without food & beverage) segment by promoting Baymont's "hometown hospitality."