Beggin' Strips is a brand of dog treats

Dog food

Dog food refers to food specifically intended for consumption by dogs. Though technically omnivorous, dogs exhibit a natural carnivorous bias, have sharp, pointy teeth, and have short gastrointestinal tracts better suited for the consumption of meat...

 manufactured and sold in North America by Nestlé

Nestlé

Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

's Nestlé Purina PetCare

Nestlé Purina PetCare

Nestlé Purina PetCare Company is the pet food division of Swiss-based Nestlé S.A., following its acquisition of the American Ralston Purina Company on December 12, 2001 and subsequent merger with Nestlé's Friskies PetCare Company. As a wholly owned subsidiary, it is headquartered at the General...

 division. Beggin' Strips are designed to resemble strips of bacon

Bacon

Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...

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Beggin' Strips are mostly famous for their television advertising, beginning in 1994. Shown from a dog's perspective, the excited pet, voiced by Eric Harlan smells Beggin' Strips and is convinced that he is smelling real bacon, exclaiming, "It's BACON!" The product's catchphrase is "Dogs Don't Know It's Not Bacon!"

More recently, a new commercial was written and voiced by New York comedian Alex Bloom.