Bob's
Encyclopedia
Bob's is the first Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian fast food
Fast food
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

 chain, founded in 1952 by the American Brazilian
American Brazilian
An American Brazilian is a Brazilian person of full, partial or predominant North American ancestry, or a US–born person immigrant in Brazil.The Confederados are a cultural sub-group in the nation of Brazil...

 tennis champion Robert Falkenburg, Wimbledon
The Championships, Wimbledon
The Championships, Wimbledon, or simply Wimbledon , is the oldest tennis tournament in the world, considered by many to be the most prestigious. It has been held at the All England Club in Wimbledon, London since 1877. It is one of the four Grand Slam tennis tournaments, the other three Majors...

 tourney winner in 1948. The first store was opened in the borough of Copacabana
Copacabana
Copacabana is a borough located in the southern zone of the city of Rio de Janeiro, Brazil. It's known for its 4 km beach, which is one of the most famous in the world.- History :...

 in Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...

.

Falkenburg (also known as "Bob") was the first person to introduce the fast-food concept in Brazil. The first store in Rio, introduced for the first time in the country Hot Dogs, Hamburgers, milkshakes and sundaes. In 1972, however, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).

Big Bob

Among the main sandwiches sold by the company, Big Bob is the most popular and it is made of two hamburgers, onions and lettuce
Lettuce
Lettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...

.
The chain also offers innovative sandwiches, as Toasted cheese with banana sandwich. Another very popular item sold by the franchise is the Ovomaltine milkshake
Milkshake
A milkshake is a sweet, cold beverage which is made from milk, ice cream or iced milk, and flavorings or sweeteners such as fruit syrup or chocolate sauce....

.

Business model

In 1984, Bob's started a franchising
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 system, opening new stores in Vitória, Espirito Santo
Espírito Santo
Espírito Santo is one of the states of southeastern Brazil, often referred to by the abbreviation "ES". Its capital is Vitória and the largest city is Vila Velha. The name of the state means literally "holy spirit" after the Holy Ghost of Christianity...

. Since then, Bob's has been expanding within Brazil and also in other countries.

Today, there are about 610 stores in every Brazilian state, of which about 320 are franchises. There are also some stores in Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...

 (Carcavelos
Carcavelos
Carcavelos is a parish in the Portuguese municipality of Cascais, about 12 km west of Lisbon. The village used to be known for the Carcavelos wine, but since the wine production is nowadays reduced, Carcavelos is better known among surfers because of the good surfing condition of the...

, Algés
Algés
Algés may refer to:* Algés Parish, a parish in Oeiras, Portugal* Algés River, a river in Algés Parish, Portugal...

 and Bragança
Bragança (Portugal)
Bragança is a city and municipality in north-eastern Portugal, capital of district of Bragança, in Alto Trás-os-Montes subregion of Portugal. In 2001, the population of the municipality was 34,774, in an area of 1173.57 km².-History:...

) as well as in Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...

, and Angola
Angola
Angola, officially the Republic of Angola , is a country in south-central Africa bordered by Namibia on the south, the Democratic Republic of the Congo on the north, and Zambia on the east; its west coast is on the Atlantic Ocean with Luanda as its capital city...

.

Other brands

Bob's Shakes, formerly known as "Bob's Sorvetes" (Bob's Ice Cream), sells frozen desserts such as ice cream, milk shakes and pies. It was rebranded to the current name in 2009 due to increased popularity of its milk shakes (principally the Ovomaltine's) compared to ice cream.

Bexpress by Bob's offers half-finished and ready sandwiches to be heated in the oven, which can be eaten in or carried out.
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