Brasserie Nationale d'Haiti
Encyclopedia
Brasserie Nationale D'Haiti, S.A. also called BRANA, S.A., is the foremost brewery and bottler in Haiti
. It is a top Caribbean
beer
producer as well. The brewery manufactures the popular Prestige
beer, one of the premium American Style lagers produced in the Caribbean whose popularity is gradually crossing national boundaries in terms of consumption and marketing.
in the late 1800s.
Since its foundation, Brana has been under license to manage the manufacture and distribution for PepsiCo International
, covering such soft drink brand names as Pepsi
, 7up, and Teem
.
In 1975, it launched Prestige, an American style lager
, the first and to this day the only beer native to Haiti.
Later, under license from Heineken
and Diageo
, it added to its line of manufactured drinks, Malta Heineken later renamed Malta H, and the famous Guinness
Irish stout
.
It is also the distributor of imported alcoholic beverages for Diageo in Haiti.
At the beginning of the 21st century, BRANA started bottling its own line of soft drinks under the name King Kola along with energy drink Toro. King Kola comes in a variety of flavors (banana, orange, grape) but there is no cola flavor. The company furthered its product line expansion by adding bottled water
to its line of products named "Crystal".
Haiti
Haiti , officially the Republic of Haiti , is a Caribbean country. It occupies the western, smaller portion of the island of Hispaniola, in the Greater Antillean archipelago, which it shares with the Dominican Republic. Ayiti was the indigenous Taíno or Amerindian name for the island...
. It is a top Caribbean
Caribbean
The Caribbean is a crescent-shaped group of islands more than 2,000 miles long separating the Gulf of Mexico and the Caribbean Sea, to the west and south, from the Atlantic Ocean, to the east and north...
beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
producer as well. The brewery manufactures the popular Prestige
Prestige (beer)
Prestige is brand of American-style lager produced by Brasserie Nationale d'Haiti in Port-au-Prince, Haiti. It is the best-selling beer in Haiti with a 98% market share and so far it's only native beer. Prestige beer is available in some parts of the United States.-History:Prestige beer was...
beer, one of the premium American Style lagers produced in the Caribbean whose popularity is gradually crossing national boundaries in terms of consumption and marketing.
History
The brewery was founded in 1973 by Michael Madsen, a Haitian, from one of the richest industrial families in Haiti that arrived from DenmarkDenmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
in the late 1800s.
Since its foundation, Brana has been under license to manage the manufacture and distribution for PepsiCo International
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
, covering such soft drink brand names as Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
, 7up, and Teem
Teem
Teem is a lemon-lime-flavored soft drink produced by The Pepsi-Cola Company. It was introduced in 1964 as Pepsi's answer to 7 Up and Coca-Cola's Sprite....
.
In 1975, it launched Prestige, an American style lager
Lager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
, the first and to this day the only beer native to Haiti.
Later, under license from Heineken
Heineken
Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...
and Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....
, it added to its line of manufactured drinks, Malta Heineken later renamed Malta H, and the famous Guinness
Guinness
Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide, brewed in almost...
Irish stout
Stout
Stout is a dark beer made using roasted malt or barley, hops, water and yeast. Stouts were traditionally the generic term for the strongest or stoutest porters, typically 7% or 8%, produced by a brewery....
.
It is also the distributor of imported alcoholic beverages for Diageo in Haiti.
At the beginning of the 21st century, BRANA started bottling its own line of soft drinks under the name King Kola along with energy drink Toro. King Kola comes in a variety of flavors (banana, orange, grape) but there is no cola flavor. The company furthered its product line expansion by adding bottled water
Bottled water
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not...
to its line of products named "Crystal".