Chermayeff & Geismar - AbsoluteAstronomy.com

Chermayeff & Geismar is a prominent New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar

Tom Geismar

Thomas H. Geismar is an American graphic designer.Geismar studied concurrently at the Rhode Island School of Design and Brown University...

. The firm is famous for designing logos for such companies as Pan Am, Mobil Oil, PBS

Public Broadcasting Service

The Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....

, Chase Bank, Barneys New York

Barneys New York

Barneys New York is a chain of luxury department stores headquartered in New York City. The chain owns large stores in New York City, Beverly Hills, Boston, Chicago, San Francisco, Dallas, Las Vegas, and Scottsdale, and smaller stores in other locations across the United States.Brands sold include...

, The Museum of Modern Art, Xerox

Xerox

Xerox Corporation is an American multinational document management corporation that produced and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies...

, Smithsonian Institution

Smithsonian Institution

The Smithsonian Institution is an educational and research institute and associated museum complex, administered and funded by the government of the United States and by funds from its endowment, contributions, and profits from its retail operations, concessions, licensing activities, and magazines...

, NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, Cornell University

Cornell University

Cornell University is an Ivy League university located in Ithaca, New York, United States. It is a private land-grant university, receiving annual funding from the State of New York for certain educational missions...

, National Geographic, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA

Aiga

‘Aiga is a word in the Samoan language which means 'family.' The aiga is the family unit of Samoan society and differs from the Western sense in that it consists more than just a mother, father and children. The Samoan family, also referred to as an 'extended family' is based on the culture's...

Medal in 1979.

In 2007, designer Sagi Haviv

Sagi Haviv

Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar. Called a "logo prodigy" by The New Yorker, and a "wunderkind" by Out magazine, he has designed the trademarks and visual identities for a diverse array of institutions such as the Library of...

became the third partner at the firm. In 2008, Haviv, Chermayeff and Geismar released a new identity for the Library of Congress

Library of Congress

The Library of Congress is the research library of the United States Congress, de facto national library of the United States, and the oldest federal cultural institution in the United States. Located in three buildings in Washington, D.C., it is the largest library in the world by shelf space and...

, and in 2009 redesigned the logo of the fashion brand Armani Exchange. In recent years, the firm created identities for the Kennedy Center Honors; Hearst Corporation

Hearst Corporation

The Hearst Corporation is an American media conglomerate based in the Hearst Tower, Manhattan in New York City, New York, United States. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media...

, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International

Conservation International

Conservation International is a nonprofit organization headquartered in Arlington, Virginia, which seeks to ensure the health of humanity by protecting Earth's ecosystems and biodiversity. CI’s work focuses on six key initiatives that affect human well-being: climate, food security, freshwater...

, the Women's Tennis Association

Women's Tennis Association

The Women's Tennis Association , founded in 1973 by Billie Jean King, is the principal organizing body of Women's Professional Tennis. It governs the WTA Tour which is the worldwide professional tennis tour for women. Its counterpart organization in the men's professional game is the Association of...

and other major institutions.

Chermayeff & Geismar is also known for the exhibits and environmental art installations it has designed, including the Ellis Island

Ellis Island

Ellis Island in New York Harbor was the gateway for millions of immigrants to the United States. It was the nation's busiest immigrant inspection station from 1892 until 1954. The island was greatly expanded with landfill between 1892 and 1934. Before that, the much smaller original island was the...

Immigration Museum, the Statue of Liberty

Statue of Liberty

The Statue of Liberty is a colossal neoclassical sculpture on Liberty Island in New York Harbor, designed by Frédéric Bartholdi and dedicated on October 28, 1886...

Museum, two Worlds Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designs motion graphics such as the titles for the Emmy-Award winning PBS

Public Broadcasting Service

documentary series Carrier

Carrier (documentary)

Carrier is an Emmy Award-winning 10-hour documentary television series about a six-month deployment of a United States Navy aircraft carrier in 2005 from the United States to the Middle East and back...

and in 2009, created a motion graphics display for Alicia Keys

Alicia Keys

Alicia Augello Cook , better known by her stage name Alicia Keys, is an American singer-songwriter, record producer, and occasional actress. She was raised by a single mother in the Hell's Kitchen area of Manhattan in New York City. At age seven, Keys began playing the piano...

’ annual fundraiser for her Keep a Child Alive

Keep A Child Alive

Keep a Child Alive provides first class AIDS care, treatment, surrounding support and food for children and families affected by HIV/AIDS in Africa and India.-Background:...

Foundation.

External links

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See also

External links