Condé Nast Portfolio
Encyclopedia
Portfolio.com is a website published by American City Business Journals
that provides news and information for small to mid-sized businesses. It was formerly the website for the monthly business magazine
Condé Nast Portfolio, published by Condé Nast
from 2007 to 2009.
Portfolio.com is continually updated and has several interactive
features, including "BizWatch," which lets readers click an icon to get updates on companies and executives from selected news sources.
, Forbes, and Fortune
were struggling to sell advertising space.
In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year. The stand-alone Web site, portfolio.com, was merged with other Condé Nast Web sites, with advertising sales for the site handled by Wired Digital.
The magazine announced its closing on April 27, 2009. A sister company, American City Business Journals
, took over the website. American City Business Journals is a division of Advance Publications
and publishes 40 weekly newspapers about business in local communities and their companion websites.
As a print magazine, Portfolio's 100-person editorial staff was led by editor-in-chief, Joanne Lipman
. During her 22-year tenure at the Wall Street Journal, Lipman was involved in the founding of the Weekend Journal, as well as the Personal Journal. The Managing Editor was Jacob Lewis, the Design Director was Robert Priest, the Articles Director was Kyle Pope.
For the first time in 2010, Portfolio.com published the results of American City Business Journals’ “SMB Insights: The Business of Brands,” which rated more than 200 business brands across seven key attributes to determine overall rankings of brand strength. Additional studies included information on investing and brand-preferences by SMB owners, how SMB owners are using the Internet to improve their businesses and how SMB are increasingly leveraging wireless devices.
Portfolio.com launched the U.S. Uncovered series, a monthly collection of exclusive, in-depth analyses of trends, produced by G. Scott Thomas, a nationally recognized demographer.
American City Business Journals
American City Business Journals is an American newspaper chain based in Charlotte, North Carolina owned by Advance Publications. It has a range of media including 41 primary metropolitan weekly publications, which reach 4 million readers with business community related news, and Bizjournals, the...
that provides news and information for small to mid-sized businesses. It was formerly the website for the monthly business magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
Condé Nast Portfolio, published by Condé Nast
Condé Nast Publications
Condé Nast, a division of Advance Publications, is a magazine publisher. In the U.S., it produces 18 consumer magazines, including Architectural Digest, Bon Appétit, GQ, The New Yorker, Vanity Fair, and Vogue, as well as four business-to-business publications, 27 websites, and more than 50 apps...
from 2007 to 2009.
Portfolio.com is continually updated and has several interactive
Interactive media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, etc.-Terminology:...
features, including "BizWatch," which lets readers click an icon to get updates on companies and executives from selected news sources.
History
Portfolio's April 2007 launch by Condé Nast was heavily reported on due, in part, to its large estimated budget reported to be between $100 million and $125 million (covering multiple years of operation), as well as the boldness of the publisher to launch a business magazine at a time when similar magazines such as BusinessWeek, Business 2.0Business 2.0
Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the "New Economy"...
, Forbes, and Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...
were struggling to sell advertising space.
In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year. The stand-alone Web site, portfolio.com, was merged with other Condé Nast Web sites, with advertising sales for the site handled by Wired Digital.
The magazine announced its closing on April 27, 2009. A sister company, American City Business Journals
American City Business Journals
American City Business Journals is an American newspaper chain based in Charlotte, North Carolina owned by Advance Publications. It has a range of media including 41 primary metropolitan weekly publications, which reach 4 million readers with business community related news, and Bizjournals, the...
, took over the website. American City Business Journals is a division of Advance Publications
Advance Publications
Advance Publications, Inc., is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse, Jr. It is named after the Staten Island Advance, the first newspaper owned by the Newhouse family...
and publishes 40 weekly newspapers about business in local communities and their companion websites.
Staff
J. Jennings Moss is Portfolio.com's editor. He previously was a Managing Editor at FOXNews.com and Senior Editor-News Manager for ABCNews.com among other roles.As a print magazine, Portfolio's 100-person editorial staff was led by editor-in-chief, Joanne Lipman
Joanne Lipman
Joanne Lipman is an American journalist and editor. She was the founding Editor-in-Chief of Conde Nast Portfolio magazine and Portfolio.com website from 2005 to 2009. Previously she was a Deputy Managing Editor of The Wall Street Journal, the first woman to hold that position...
. During her 22-year tenure at the Wall Street Journal, Lipman was involved in the founding of the Weekend Journal, as well as the Personal Journal. The Managing Editor was Jacob Lewis, the Design Director was Robert Priest, the Articles Director was Kyle Pope.
Content
Portfolio.com publishes regular business news stories and comprehensive findings of American City Business Journals’ research studies, which are analyzed by Godfrey Phillips, Vice President for Research at American City Business Journals.For the first time in 2010, Portfolio.com published the results of American City Business Journals’ “SMB Insights: The Business of Brands,” which rated more than 200 business brands across seven key attributes to determine overall rankings of brand strength. Additional studies included information on investing and brand-preferences by SMB owners, how SMB owners are using the Internet to improve their businesses and how SMB are increasingly leveraging wireless devices.
Portfolio.com launched the U.S. Uncovered series, a monthly collection of exclusive, in-depth analyses of trends, produced by G. Scott Thomas, a nationally recognized demographer.