Did It On'em
Encyclopedia
"Did It On'em" is a song by Trinidadian-American rapper Nicki Minaj
. It was written by Minaj with J. Ellington, Safaree Samuels, and Shondrae "Bangladesh" Crawford
, who produced the track. The song served as the fourth single from her debut album, Pink Friday
, in the United States while "Girls Fall like Dominoes
" was released in the British Isles, Australia, and New Zealand. The song has a distinct sound when compared to the rest of the tracks on the album, in that it contains a harder, "massive, ungainly" beat, reflecting her prior work on mixtapes. It also features hi-hats in "overdrive" and multiple synth patterns sounding as if a car-alarm siren was going off. Lyrically, Minaj delivers explicit phrases talking about winning over her competition. Critics positively reviewed the song, noting it as a highlight of the album. The song reached number forty-three on the US Billboard Hot 100
, and reached the top five on the US R&B/Hip-Hop Songs and US Rap Songs charts. A music video was released for the track, featuring Minaj behind-the-scenes and performing on the I Am Still Music Tour.
said Minaj was "ordering her Barbies to put up two fingers if they’re crapping on their competition." Lyrically Minaj remains vulgar as ever, ordering her Barbies to put up two fingers if they’re crapping on their competition. Mark Hogan of Spin
also reviewed the lyrics, commenting "she pulls out an imagined 'dick' and pisses on a washed-up rival."
gave the song a positive review naming it the record's best track, due to the fact that it features Minaj going "toe-to-toe with a huge beat." Additionally from Pitchfork, Tom Breihan stated that Minaj's voice is meant more for rapping than singing and favored "Did It On'em" on that thought. Breihan continued complimenting Minaj, stating that the song recognizes how "beautifully, effortlessly weird she is," and how she is willing to "contort her voice and persona into pretzel shapes just to induce that oh-shit face in anyone listening." Margaret Wappler of Los Angeles Times
called the song "aggressively scatological," and compared the song to the Bangladesh-produced "A Milli
" from label-mate Lil Wayne
, stating that it fares better musically. In a list of the "50 Best songs of 2010" by Rolling Stone
, "Did It On'em" came in a number twenty-five additionally stating that the song is a "hazy, synapse-butchering throwdown." Marc Hogan of Spin
stated that the track features Minaj's best rapping. Sam Wolfson of New Musical Express
stated that the song is so vulgar that Minaj could have permanetally placed herself on the "Teen Choice Awards blacklist," adding that the song is a "post-dubstep cry." The song peaked at number forty-nine on the US Billboard Hot 100
and spent sixteen weeks on the chart. It also peaked inside the top five of the Billboard component charts Hot R&B/Hip-Hop Songs
and Rap Songs, reaching number three on the previous and number four on the latter chart.
's DJ
JoJo
, Minaj revealed that she had shot a music video for "Did It On'em". Director DJ Scoob Doo revealed to MTV News that Minaj and himself pieced the video together within two weeks. In an interview with MTV News
on May 31 2011, director DJ Scoob Doo discussed the music video's styling and development:
The video premiered exclusively to fans with accounts on Minaj's official website on May 27, 2011, and later premiered worldwide. The video was directed by Young Money affiliate DJ Scoob Doo and is a video compiled of clips from the I Am Still Music Tour, backstage moments with Drake and Lil Wayne
, and candids of past photo shoots. The video additionally features Minaj performing the track on stage, a stream of magazine photo shoots cut together with footage of Minaj signing fans’ chests, and perfecting the “helicopter” move with a nearby dildo. Minaj said that the video was a way of saying thanks to her fans, and their support for her on the I Am Still Music Tour.
Nicki Minaj
Onika Tanya Maraj , better known by her stage name Nicki Minaj; ), is a Trinidadian-born American recording artist...
. It was written by Minaj with J. Ellington, Safaree Samuels, and Shondrae "Bangladesh" Crawford
Bangladesh (producer)
Shondrae Crawford, better known as Bangladesh or Mr. Bangladesh, is a Grammy Award winning American record producer and disc jockey and rapper, who was born and raised in Des Moines, Iowa, and now lives in Atlanta, Georgia.- Life and career :...
, who produced the track. The song served as the fourth single from her debut album, Pink Friday
Pink Friday
Pink Friday is the debut studio album by hip hop recording artist Nicki Minaj. It was released on November 19, 2010 in both standard and deluxe editions through Young Money Entertainment, Cash Money Records, and Universal Motown. The intended lead single from the album, "Massive Attack", flopped...
, in the United States while "Girls Fall like Dominoes
Girls Fall like Dominoes
"Girls Fall Like Dominoes" is a song by Trinidadian rapper Nicki Minaj. It serves as the sixth single from Minaj's debut album Pink Friday . The chorus is sampled from "Dominos", a 2009 single by British indie rock band The Big Pink...
" was released in the British Isles, Australia, and New Zealand. The song has a distinct sound when compared to the rest of the tracks on the album, in that it contains a harder, "massive, ungainly" beat, reflecting her prior work on mixtapes. It also features hi-hats in "overdrive" and multiple synth patterns sounding as if a car-alarm siren was going off. Lyrically, Minaj delivers explicit phrases talking about winning over her competition. Critics positively reviewed the song, noting it as a highlight of the album. The song reached number forty-three on the US Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
, and reached the top five on the US R&B/Hip-Hop Songs and US Rap Songs charts. A music video was released for the track, featuring Minaj behind-the-scenes and performing on the I Am Still Music Tour.
Background and composition
"Did It On'em" has instrumentally been described as having a massive, ungainly beat. Producer Bangladesh creates hi-hats that have been described as on overdrive. Multiple synths are heard on the track that have been described as blowing up like "a car-alarm siren." One of Minaj's more lyrically explicit songs, the lyrics speak of Minaj winning over her competition, in phrases such as saying she "shitted on 'em" or "pissed on 'em." Brad Wete of Entertainment WeeklyEntertainment Weekly
Entertainment Weekly is an American magazine, published by the Time division of Time Warner, that covers film, television, music, broadway theatre, books and popular culture...
said Minaj was "ordering her Barbies to put up two fingers if they’re crapping on their competition." Lyrically Minaj remains vulgar as ever, ordering her Barbies to put up two fingers if they’re crapping on their competition. Mark Hogan of Spin
Spin (magazine)
Spin is a music magazine founded in 1985 by publisher Bob Guccione Jr.-History:In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard...
also reviewed the lyrics, commenting "she pulls out an imagined 'dick' and pisses on a washed-up rival."
Reception
"Did It On'em" garnered very positive reviews from critics, most of which found the song reminiscent of an "old Minaj" from the mixtape-days. Scott Plagenhoef of Pitchfork MediaPitchfork Media
Pitchfork Media, usually known simply as Pitchfork or P4k, is a Chicago-based daily Internet publication established in 1995 that is devoted to music criticism and commentary, music news, and artist interviews. Its focus is on underground and independent music, especially indie rock...
gave the song a positive review naming it the record's best track, due to the fact that it features Minaj going "toe-to-toe with a huge beat." Additionally from Pitchfork, Tom Breihan stated that Minaj's voice is meant more for rapping than singing and favored "Did It On'em" on that thought. Breihan continued complimenting Minaj, stating that the song recognizes how "beautifully, effortlessly weird she is," and how she is willing to "contort her voice and persona into pretzel shapes just to induce that oh-shit face in anyone listening." Margaret Wappler of Los Angeles Times
Los Angeles Times
The Los Angeles Times is a daily newspaper published in Los Angeles, California, since 1881. It was the second-largest metropolitan newspaper in circulation in the United States in 2008 and the fourth most widely distributed newspaper in the country....
called the song "aggressively scatological," and compared the song to the Bangladesh-produced "A Milli
A Milli
"A Milli", abbreviated occasionally as "Milli", is the second official single, and the official street single from Lil Wayne's sixth studio album, Tha Carter III.-Background:...
" from label-mate Lil Wayne
Lil Wayne
Dwayne Michael Carter, Jr. , better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included...
, stating that it fares better musically. In a list of the "50 Best songs of 2010" by Rolling Stone
Rolling Stone
Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J...
, "Did It On'em" came in a number twenty-five additionally stating that the song is a "hazy, synapse-butchering throwdown." Marc Hogan of Spin
Spin (magazine)
Spin is a music magazine founded in 1985 by publisher Bob Guccione Jr.-History:In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard...
stated that the track features Minaj's best rapping. Sam Wolfson of New Musical Express
NME
The New Musical Express is a popular music publication in the United Kingdom, published weekly since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s, changing from newsprint in 1998. It was the first British paper to include a singles...
stated that the song is so vulgar that Minaj could have permanetally placed herself on the "Teen Choice Awards blacklist," adding that the song is a "post-dubstep cry." The song peaked at number forty-nine on the US Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
and spent sixteen weeks on the chart. It also peaked inside the top five of the Billboard component charts Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...
and Rap Songs, reaching number three on the previous and number four on the latter chart.
Music video
In April 2011, during an interview with KIIS-FMKIIS-FM
KIIS-FM is a Los Angeles, California, USA-based radio station with a partial Top 40 musical format. It is owned by Clear Channel Communications. KIIS is also simulcasted on KVVS in Rosamond, at 105.5 MHz...
's DJ
Disc jockey
A disc jockey, also known as DJ, is a person who selects and plays recorded music for an audience. Originally, "disc" referred to phonograph records, not the later Compact Discs. Today, the term includes all forms of music playback, no matter the medium.There are several types of disc jockeys...
JoJo
JoJo Wright
JoJo Wright is an American radio personality, Internet show host, celebrity commentator, and film actor. He hosts the Top 40 radio show, “JoJo On The Radio,” which airs on the number one station in Los Angeles, KIIS-FM, and is nationally syndicated in more than 60 markets...
, Minaj revealed that she had shot a music video for "Did It On'em". Director DJ Scoob Doo revealed to MTV News that Minaj and himself pieced the video together within two weeks. In an interview with MTV News
MTV News
MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...
on May 31 2011, director DJ Scoob Doo discussed the music video's styling and development:
"She's family to me and I'm family to her, but this is the first time us working together was a priority on both of our lists. So we just had to dig in and put everything to the side and really work on something ... [and] we had no idea that it would turn out as good as it did. It was a great experience[...] It took me about a good two weeks to put all of the ideas that we had together. The good thing about the video is that we went in knowing we were gonna shoot the video onstage a few times. I was actually able to get my camera crew onstage"
The video premiered exclusively to fans with accounts on Minaj's official website on May 27, 2011, and later premiered worldwide. The video was directed by Young Money affiliate DJ Scoob Doo and is a video compiled of clips from the I Am Still Music Tour, backstage moments with Drake and Lil Wayne
Lil Wayne
Dwayne Michael Carter, Jr. , better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included...
, and candids of past photo shoots. The video additionally features Minaj performing the track on stage, a stream of magazine photo shoots cut together with footage of Minaj signing fans’ chests, and perfecting the “helicopter” move with a nearby dildo. Minaj said that the video was a way of saying thanks to her fans, and their support for her on the I Am Still Music Tour.
Credits and personnel
Credits are taken from Pink Friday liner notes.- Nicki Minaj – vocals, writer
- Safaree "Scaff Beezy" Samuels – vocals, writer
- Shondrae "Bangladesh" Crawford – writer, producer
- J. Ellington – writer
- S. Samuels - writer
Charts
| Chart (2011) | Peak position |
|---|---|
Release dates
| Country | Date | Type |
|---|---|---|
| United States | March 7, 2011 | Rhythm/Crossover airplay |
| March 15, 2011 | Urban Urban contemporary Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music... airplay |