Emack & Bolio's is a chain of ice cream

Ice cream

Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...

 stores based in Boston

Boston

Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, Massachusetts

Massachusetts

The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...

, United States. The chain was founded by Robert Rook, a lawyer and self-declared hippie

Hippie

The hippie subculture was originally a youth movement that arose in the United States during the mid-1960s and spread to other countries around the world. The etymology of the term 'hippie' is from hipster, and was initially used to describe beatniks who had moved into San Francisco's...

 who has worked closely with the homeless, Vietnam war protesters

Opposition to the Vietnam War

The movement against US involvment in the in Vietnam War began in the United States with demonstrations in 1964 and grew in strength in later years. The US became polarized between those who advocated continued involvement in Vietnam, and those who wanted peace. Peace movements consisted largely of...

, civil

Civil rights

Civil and political rights are a class of rights that protect individuals' freedom from unwarranted infringement by governments and private organizations, and ensure one's ability to participate in the civil and political life of the state without discrimination or repression.Civil rights include...

 and gay rights

LGBT social movements

Lesbian, gay, bisexual, and transgender social movements share inter-related goals of social acceptance of sexual and gender minorities. Lesbian, gay, bisexual, and transgender people and their allies have a long history of campaigning for what is generally called LGBT rights, also called gay...

 advocates, and numerous rock bands such as Aerosmith

Aerosmith

Aerosmith is an American rock band, sometimes referred to as "The Bad Boys from Boston" and "America's Greatest Rock and Roll Band". Their style, which is rooted in blues-based hard rock, has come to also incorporate elements of pop, heavy metal, and rhythm and blues, and has inspired many...

, U2

U2

U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...

, Boston

Boston (band)

Boston is an American rock band from Boston, Massachusetts that achieved its most notable successes during the 1970s and 1980s. Centered on guitarist, keyboardist, songwriter, and producer Tom Scholz, the band is a staple of classic rock radio playlists...

, The Cars

The Cars

The Cars are an American rock band that emerged from the early New Wave music scene in the late 1970s. The band consisted of lead singer and rhythm guitarist Ric Ocasek, lead singer and bassist Benjamin Orr, guitarist Elliot Easton, keyboardist Greg Hawkes and drummer David Robinson...

, and James Brown

James Brown

James Joseph Brown was an American singer, songwriter, musician, and recording artist. He is the originator of Funk and is recognized as a major figure in the 20th century popular music for both his vocals and dancing. He has been referred to as "The Godfather of Soul," "Mr...

. Emack and Bolio's was founded in 1975, three years before Ben and Jerry's used the concept of a hippie ice cream store. There are now a few stores in other states, including New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, Florida

Florida

Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

, and Illinois

Illinois

Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

. The mascot is now a red-eyed moose whose name is Stoney.

Name

The store was named after two homeless men for whom Robert Rook did pro bono

Pro bono

Pro bono publico is a Latin phrase generally used to describe professional work undertaken voluntarily and without payment or at a reduced fee as a public service. It is common in the legal profession and is increasingly seen in marketing, technology, and strategy consulting firms...

work, who asked that the ice cream shop be named after them. Emack and Bolio were mascots of a sort for the first store.