Entenmann's - AbsoluteAstronomy.com

Entenmann's is a company that manufactures and delivers sweet baked goods. The company offers dessert cakes, donuts, ultimates, cookies, loaf breads, pies, club packs, singles, cereal bars, little bites, Enten-mini’s products, as well as Danish, crumb cakes, and buns. In the last few years they have added designer coffee flavors along with scented candles to their product line to broaden their salable goods. William Entenmann was educated in baking from his father in the family bakery business in Stuttgart, Germany. In 1898, William Entenmann and his family moved to America to follow his dream of being an entrepreneur in the bakery business. After some time working in the bakery field, William began experimenting with different recipes and soon quit his job and started his own bakery business in Brooklyn, New York, called Entenmann's. In the early years, William delivered the bread door-to-door by horse and carriage, later deciding to sell to local markets. Today, the Entenmann's brand has over 100 baked goods and is currently owned by Bimbo Bakeries USA. In 2004, Krispy Kreme

Krispy Kreme

Krispy Kreme is the name of an international chain of doughnut stores that was founded by Vernon Rudolph in 1937 in Winston-Salem, North Carolina. The parent company of Krispy Kreme is Krispy Kreme Doughnuts, Inc...

filed a trademark infringement lawsuit against Entenmann's but later dropped the suit.

History

Entenmann's is a company that is over 100 years old and originated in New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

. In the 1800s, William Entenmann immigrated to New York in the United States of America. William learned the trade of baking from his father in Stuttgart, Germany, and used his acquired skills to work in a bakery in the United States, eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn. Later, William moved his bakery to Bay Shore, Long Island

Long Island

Long Island is an island located in the southeast part of the U.S. state of New York, just east of Manhattan. Stretching northeast into the Atlantic Ocean, Long Island contains four counties, two of which are boroughs of New York City , and two of which are mainly suburban...

. Home-delivery was a substantial part of the bakery that William owned, eventually turning into 30 home delivery routes by the time his son, William Jr., took over the bakery. While William Jr. headed the bakery, it flourished; Frank Sinatra

Frank Sinatra

Francis Albert "Frank" Sinatra was an American singer and actor.Beginning his musical career in the swing era with Harry James and Tommy Dorsey, Sinatra became an unprecedentedly successful solo artist in the early to mid-1940s, after being signed to Columbia Records in 1943. Being the idol of the...

was a weekly customer. William Jr. died in 1951 leaving the bakery to his wife Martha and their sons, Kevin and Scott. The family decided to phase out bread, focus on pastries and cakes, and start supplying grocery stores as opposed to home delivering. In 1959 the Entenmann family invented the "see-through" cake box that is used by many today. In 1961, the business grew, with new bakeries and factories in Bay Shore, New Jersey

New Jersey

New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

and Connecticut

Connecticut

Connecticut is a state in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, and the state of New York to the west and the south .Connecticut is named for the Connecticut River, the major U.S. river that approximately...

. Plans to expand nationally stalled in 1970. Entenmann's Bakery, with the assistance of new product consultants at Calle & Company reformulated heavier New England style baked goods into lighter offerings more suitable for hotter, more humid test markets such as Miami, Florida and Atlanta, Georgia. Entenmann's successful national expansion quickly followed suit. In 1972, Entenmann's started to sell chocolate chip cookies and has since sold more than 620 million cookies. Since its first opening in 1898, Entenmann's has been selling "all butter loaf cake" and sold more than 700 million to date.

The pharmaceutical company Warner-Lambert purchased Entenmann's in 1978 and sold it to General Foods

General Foods

General Foods Corporation was a company whose direct predecessor was established in the USA by Charles William Post as the Postum Cereal Company in 1895. The name General Foods was adopted in 1929, after several corporate acquisitions...

in 1982. General Foods merged with Kraft

Kraft Foods

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

in 1990. Kraft sold its bakery business to CPC International

Hellmann's and Best Foods

Hellmann's and Best Foods are brand names that are used for the same line of mayonnaise and other food products. The Hellmann's brand is sold in the United States east of the Rocky Mountains, and also in Latin America, Europe, Middle East and Canada...

(later Bestfoods). Bestfoods was purchased by Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

in 2000, which sold its baking division to George Weston

George Weston Limited

George Weston Limited , often referred to as Weston or Weston's, is Canada's largest food processing and distribution company. Founded by George Weston in 1882, the company today consists of Weston Foods, a wholly owned subsidiary, and Loblaw Companies Limited, the country's largest supermarket...

, a Canadian baked goods and supermarket business, the next year. Weston sold its United States interests including Entemann's in 2008 to Mexican conglomerate Grupo Bimbo

Grupo Bimbo

Grupo Bimbo is the largest Mexican food company and the largest bakery in the world with brands in Americas, Europe, and China.-History:Grupo Bimbo was established in Mexico in 1945 by Lorenzo Servitje, Jose T. Mata, Jaime Sendra, and Jaime Jorba...

. Other BBU holdings include companies such as Thomas'

Thomas'

Thomas is a brand of English muffins and bagels in North America. It is owned by Bimbo Bakeries USA, which also owns Entenmann's, Boboli, Stroehmann, and Arnold bread companies. It advertises as having "nooks and crannies" in the muffins, making it less dense than competitive brands...

, Brownberry

Bimbo Bakeries USA

Bimbo Bakeries USA is the American corporate arm of Mexico's Grupo Bimbo. It is the largest bakery company in the United States, owning six of the top twelve fresh bread brands in the United States. The name means baby in Italian and does not mean anything in Spanish. The pronunciation is given on...

, Boboli, Arnold, Oroweat, Freihofer’s, and Stroehmann.

Product line

As of August 2010, Entenmann's products include donuts, loaf cakes, pies, danish, cookies, Enten-minis—Brownies and desserts that are packed in smaller servings, cereal bars, and 100 Calorie Little Bites.

In 2007, Entenmann's added a line of coffee products. Coffee Holding Co., Inc. made a three year licensing agreement with Entenmann's Products, Inc. which gives Coffee Holding Co. the rights to nationally sell and produce coffee that is branded Entenmann's.

Entenmann's licensed their first non-edible product in September 2008 with the sale of scented candles. The candles were scented as coffee cake, all-butter loaf cake and raspberry Danish. Other scents such as pumpkin pie and warm gingerbread have been added for the holidays and chocolate-chip cookie was made available spring 2009.

History

Product line

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