Erbert & Gerbert's
Encyclopedia
Erbert & Gerbert's Sandwich Shop is a restaurant
franchise
that mainly sells submarine sandwich
es. The chain was founded in Eau Claire, Wisconsin
in 1987 (though the first store opened in 1988). The company now has 47 locations throughout Colorado
, Minnesota
, North Dakota
, South Dakota
and Wisconsin
. A new location is expected to open during 2010 in Georgia
. The headquarters are in Eau Claire, Wisconsin
.
Kevin and Beth Schippers opened the first restaurant on Water Street in Eau Claire, Wisconsin
in 1988. The store and sandwiches are named after characters in stories Kevin's father used to tell him. Due to Kevin's desire to pursue ministry, in 2003 Schippers sold the franchising company to investors led by primary owner Eric Wolfe. In 2003, Schippers was also awarded Wisconsin’s 2003 Emerging Small Business Person from the Small Business Administration
. Kevin Schippers continues to own the original Eau Claire location.
They prepare their sandwiches differently from their competitors: they "take out the guts", (cut the bread and take out the soft white dough part). Nothing goes to waste; they leave the guts on top of the sandwich when they are done. They emphasize quality ingredients and often are located near college areas.
Founder Kevin Schippers is a cousin of Mike Liautaud, the founder of Milio's Sandwiches
(formerly Big Mike's Super Subs) and Jimmy John Liautaud
, the founder of Jimmy John's
. Jimmy John Liautaud helped Kevin Schippers in setting up his first store.
Erbert & Gerbert's new advertising spot Human Flipbook has been posted on YouTube
and has had over 756,000 views since being added September 14, 2007. The ad utilized 150 shirts in a stop motion animation. Advertising firm Colle+McVoy won "Best of Show" for the ad from the Advertising Federation of Minnesota. In 2009, Erbert & Gerbert's was awarded a Gold Effie Award for their advertising campaign, designed by Colle+McVoy.
To celebrate the 20 year anniversary of Erbert & Gerbert's, a commercial was created utilizing allegedly the world's largest Air Vortex Cannon
. Since being added March 6, 2008, the commercial has had over 802,000 views.
Erbert and Gerbert's main menu items are submarine sandwich
es sold at nine inches in length. All sandwiches on the french or whole wheat bread
s are eight inches with the exception of the children's sandwiches, which are four inches. Sandwiches are also available on sliced wheat bread. There are fourteen sandwiches on the menu. Meats available are ham
, turkey
, roast beef
, salami
, tuna
and surimi
. Topping include provolone cheese
, tomato
es, lettuce
, onions, bacon
, avocado
, alfalfa sprouts, oregano
, oil and vinegar
, mayonnaise
and dijon mustard
. Also available are soups, potato chips, pickles, cookies and soft drink
s. There are eighteen different soups, although the number available varies from location to location. Loaves of bread that are unused from the previous day are sold as well.
Sandwiches take names such as Halley's Comet and Comet Morehouse
, as well as made up names such as Girf and Geeter.
Erbert & Gerbert's have recently changed their menu layout and released sandwiches that were previously LTO (Limited Time Offer). The new sandwiches include the Spartan, Quatro, Giza, Titan, Erupter, and Pompeii. These sandwiches differ substantially from their main competitor's.
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...
franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
that mainly sells submarine sandwich
Submarine sandwich
A submarine sandwich, also known as a sub among other names, is a sandwich that consists of a long roll of Italian or French bread, split lengthwise either into two pieces or opened in a "V" on one side, and filled with various varieties of meat, cheese, vegetables, seasonings, and sauces. The...
es. The chain was founded in Eau Claire, Wisconsin
Eau Claire, Wisconsin
Eau Claire is a city located in the west-central part of the U.S. state of Wisconsin. The population was 65,883 as of the 2010 census, making it the largest municipality in the northwestern portion of the state, and the 9th largest in the state overall. It is the county seat of Eau Claire County,...
in 1987 (though the first store opened in 1988). The company now has 47 locations throughout Colorado
Colorado
Colorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...
, Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...
, North Dakota
North Dakota
North Dakota is a state located in the Midwestern region of the United States of America, along the Canadian border. The state is bordered by Canada to the north, Minnesota to the east, South Dakota to the south and Montana to the west. North Dakota is the 19th-largest state by area in the U.S....
, South Dakota
South Dakota
South Dakota is a state located in the Midwestern region of the United States. It is named after the Lakota and Dakota Sioux American Indian tribes. Once a part of Dakota Territory, South Dakota became a state on November 2, 1889. The state has an area of and an estimated population of just over...
and Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...
. A new location is expected to open during 2010 in Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
. The headquarters are in Eau Claire, Wisconsin
Eau Claire, Wisconsin
Eau Claire is a city located in the west-central part of the U.S. state of Wisconsin. The population was 65,883 as of the 2010 census, making it the largest municipality in the northwestern portion of the state, and the 9th largest in the state overall. It is the county seat of Eau Claire County,...
.
Eau Claire, Wisconsin
Eau Claire is a city located in the west-central part of the U.S. state of Wisconsin. The population was 65,883 as of the 2010 census, making it the largest municipality in the northwestern portion of the state, and the 9th largest in the state overall. It is the county seat of Eau Claire County,...
in 1988. The store and sandwiches are named after characters in stories Kevin's father used to tell him. Due to Kevin's desire to pursue ministry, in 2003 Schippers sold the franchising company to investors led by primary owner Eric Wolfe. In 2003, Schippers was also awarded Wisconsin’s 2003 Emerging Small Business Person from the Small Business Administration
Small Business Administration
The Small Business Administration is a United States government agency that provides support to entrepreneurs and small businesses. The mission of the Small Business Administration is "to maintain and strengthen the nation's economy by enabling the establishment and viability of small businesses...
. Kevin Schippers continues to own the original Eau Claire location.
They prepare their sandwiches differently from their competitors: they "take out the guts", (cut the bread and take out the soft white dough part). Nothing goes to waste; they leave the guts on top of the sandwich when they are done. They emphasize quality ingredients and often are located near college areas.
Founder Kevin Schippers is a cousin of Mike Liautaud, the founder of Milio's Sandwiches
Milio's Sandwiches
Milio's Sandwiches is a United States restaurant chain that mainly sells submarine sandwiches. The chain was founded in Madison, Wisconsin by Mike Liautaud. in 1989. The company has 46 locations throughout Wisconsin, Minnesota, Iowa and Nebraska. The company headquarters are located in...
(formerly Big Mike's Super Subs) and Jimmy John Liautaud
Jimmy John Liautaud
Jimmy John Liautaud is the founder of the Fast Food Sandwich Chain Jimmy John's.Liautaud was born in 1964. In 1982 he graduated from high school and with a loan from his father started Jimmy John's. He is the sole proprietor. Liautaud is married and has three children.- References:* McHenry County...
, the founder of Jimmy John's
Jimmy John's
Jimmy John's is a franchised sandwich restaurant founded by Jimmy John Liautaud in 1983 and headquartered in Champaign, Illinois. The franchise has over 1000 locations in 39 states and has opened approximately 200 units per year for the last three years...
. Jimmy John Liautaud helped Kevin Schippers in setting up his first store.
Erbert & Gerbert's new advertising spot Human Flipbook has been posted on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
and has had over 756,000 views since being added September 14, 2007. The ad utilized 150 shirts in a stop motion animation. Advertising firm Colle+McVoy won "Best of Show" for the ad from the Advertising Federation of Minnesota. In 2009, Erbert & Gerbert's was awarded a Gold Effie Award for their advertising campaign, designed by Colle+McVoy.
To celebrate the 20 year anniversary of Erbert & Gerbert's, a commercial was created utilizing allegedly the world's largest Air Vortex Cannon
Vortex ring toys
A vortex ring toy generates vortex rings – rolling donut-shapes of fluid – that move through the fluid . A smoke ring is a common example of a vortex ring...
. Since being added March 6, 2008, the commercial has had over 802,000 views.
The Erbert and Gerbert's menu
Section SourcesErbert and Gerbert's main menu items are submarine sandwich
Submarine sandwich
A submarine sandwich, also known as a sub among other names, is a sandwich that consists of a long roll of Italian or French bread, split lengthwise either into two pieces or opened in a "V" on one side, and filled with various varieties of meat, cheese, vegetables, seasonings, and sauces. The...
es sold at nine inches in length. All sandwiches on the french or whole wheat bread
Whole wheat bread
Whole wheat bread is a type of bread that is made using flour which is partly or entirely made from whole or almost whole wheat grains, see whole wheat flour and whole grain. It is one kind of brown bread. Synonyms or near-synonyms for whole wheat bread elsewhere in the world are whole grain bread...
s are eight inches with the exception of the children's sandwiches, which are four inches. Sandwiches are also available on sliced wheat bread. There are fourteen sandwiches on the menu. Meats available are ham
Ham
Ham is a cut of meat from the thigh of the hind leg of certain animals, especiallypigs. Nearly all hams sold today are fully cooked or cured.-Etymology:...
, turkey
Domesticated turkey
The domesticated turkey is a large poultry bird. The modern domesticated form descends from the wild turkey , one of the two species of turkey ; in the past the ocellated turkey was also domesticated.The turkey is raised throughout temperate parts of the world and is a popular form of poultry,...
, roast beef
Roast beef
Roast beef is a dish of beef which is roasted in an oven. Essentially prepared as a main meal, the leftovers can be and are often served within sandwiches and sometimes is used to make hash...
, salami
Salami
Salami is cured sausage, fermented and air-dried meat, originating from one of a variety of animals. Historically, salami has been popular among Southern European peasants because it can be stored at room temperature for periods of up to 10 years, supplementing a possibly meager or inconsistent...
, tuna
Tuna
Tuna is a salt water fish from the family Scombridae, mostly in the genus Thunnus. Tuna are fast swimmers, and some species are capable of speeds of . Unlike most fish, which have white flesh, the muscle tissue of tuna ranges from pink to dark red. The red coloration derives from myoglobin, an...
and surimi
Surimi
Surimi is a Japanese loan word referring to a fish-based food product that has been pulverized to a thick paste and has the property of a dense and rubbery food item when cooked...
. Topping include provolone cheese
Provolone
Provolone is an Italian cheese that originated in Southern Italy, where it is still produced in various shapes as in 10 to 15 cm long pear, sausage, or cone shapes. A variant of Provolone is also produced in North America and Japan...
, tomato
Tomato
The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...
es, lettuce
Lettuce
Lettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...
, onions, bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
, avocado
Avocado
The avocado is a tree native to Central Mexico, classified in the flowering plant family Lauraceae along with cinnamon, camphor and bay laurel...
, alfalfa sprouts, oregano
Oregano
Oregano – scientifically named Origanum vulgare by Carolus Linnaeus – is a common species of Origanum, a genus of the mint family . It is native to warm-temperate western and southwestern Eurasia and the Mediterranean region.Oregano is a perennial herb, growing from 20–80 cm tall,...
, oil and vinegar
Vinaigrette (food)
Vinaigrette is a mixture of olive oil and vinegar, sometimes flavored with herbs, spices, and other ingredients. It is used most commonly as a salad dressing,but also as a cold sauce or marinade.- Name :...
, mayonnaise
Mayonnaise
Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...
and dijon mustard
Mustard (condiment)
Mustard is a condiment made from the seeds of a mustard plant...
. Also available are soups, potato chips, pickles, cookies and soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s. There are eighteen different soups, although the number available varies from location to location. Loaves of bread that are unused from the previous day are sold as well.
Sandwiches take names such as Halley's Comet and Comet Morehouse
Comet Morehouse
Comet Morehouse was a bright, non-periodic comet discovered by US astronomer Daniel Walter Morehouse and first observed on September 1, 1908. It was unusual in the rapid variations seen in the structure of its tail...
, as well as made up names such as Girf and Geeter.
Erbert & Gerbert's have recently changed their menu layout and released sandwiches that were previously LTO (Limited Time Offer). The new sandwiches include the Spartan, Quatro, Giza, Titan, Erupter, and Pompeii. These sandwiches differ substantially from their main competitor's.
External links
- Erbert & Gerbert's website
- Profile on WorldFranchising.com
- Humanflipbook.com - Current advertising campaign
- Candlecannon.com - The world's most powerful air vortex cannon