Fahrvergnügen (ˈfaːɐ̯.fɛɐ̯ˌɡnyːɡn̩) was an advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 slogan used by the German

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 automobile manufacturer Volkswagen

Volkswagen

Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...

 in a 1990 U.S.

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 ad campaign that included a stick figure

Stick figure

A stick figure is a very simple type of drawing made of lines and dots, often of the human form or other animals. In a stick figure, the head is represented by a circle, sometimes embellished with details such as eyes, mouth or crudely scratched-out hair. The arms, legs and torso are all...

 driving a Volkswagen car.

That German

German language

German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....

 term means "driving enjoyment" in English

English language

English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 (from fahren, "to drive," and Vergnügen, "enjoyment"). One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen."

See also

• Driving pleasure
  Driving pleasure
  Driving pleasure is a feeling of enjoyment derived from operating a motor vehicle. Factors known to contribute to driving pleasure include responsiveness of the vehicle to driver manipulation of the controls, which means that the vehicle obeys and executes driver's commands faithfully.In the...
  
  
• Vorsprung durch Technik
  Vorsprung durch Technik
  Vorsprung durch Technik is the main strapline, or slogan, and company ethos for the German car maker Audi. It has been used since the 1970s in Audi advertising campaigns all over the world....