Farley's
Encyclopedia
Farley's was a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 food manufacturing company, best known for the baby product Farley's Rusk
Rusk
A rusk is a hard, dry biscuit or a twice-baked bread. It is sometimes used as a baby teething food. In the United Kingdom, the name also refers to a wheat-based food additive.- Germany :The zwieback A rusk is a hard, dry biscuit or a twice-baked bread. It is sometimes used as a baby teething food....

s but also for baby rice, cereals and breadsticks.

The brand was started in the 1880s, but the company was taken over by Heinz
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...

 in 1994 in a deal valued at £94 million. The brand logo was a teddy bear
Teddy bear
The teddy bear is a stuffed toy bear. They are usually stuffed with soft, white cotton and have smooth and soft fur. It is an enduring form of a stuffed animal in many countries, often serving the purpose of entertaining children. In recent times, some teddy bears have become collector's items...

.
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