Fernando Rodés Vilà
Encyclopedia
Fernando Rodés Vilà is the CEO of Havas
.
Born in Barcelona, he is the son of Leopoldo Rodés Castañe, the founder of Media Planning S.A., a Spanish media buying agency with operations in Spain and the Americas, and currently Chairman of the Board of Havas Media. After training in economics and several jobs in the banking sector, Rodes was appointed CEO of Media Planning S.A. in 1994.
In 1999, Rodes became CEO of the Media Planning Group (MPG), a venture formed by Havas and other investors by rolling up Media Planning S.A. and other companies. Havas took over all of MPG in 2001. Later he became Executive VP of Havas Advertising.
Rodes became Vice Chairman of Havas in 2005 and CEO in 2006.
He is currently married and has five children: Joan, Sara, Manuela, Marc y Carlota. He married twice: First, to Patricia (Joan's and Sara's mother) and then to Maria Macaya.
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
.
Born in Barcelona, he is the son of Leopoldo Rodés Castañe, the founder of Media Planning S.A., a Spanish media buying agency with operations in Spain and the Americas, and currently Chairman of the Board of Havas Media. After training in economics and several jobs in the banking sector, Rodes was appointed CEO of Media Planning S.A. in 1994.
In 1999, Rodes became CEO of the Media Planning Group (MPG), a venture formed by Havas and other investors by rolling up Media Planning S.A. and other companies. Havas took over all of MPG in 2001. Later he became Executive VP of Havas Advertising.
Rodes became Vice Chairman of Havas in 2005 and CEO in 2006.
He is currently married and has five children: Joan, Sara, Manuela, Marc y Carlota. He married twice: First, to Patricia (Joan's and Sara's mother) and then to Maria Macaya.
External links
- Bio: http://www.allbusiness.com/marketing-advertising/4126132-1.html