Green.tv
Encyclopedia
Green.tv is a broadband TV channel for films about environmental issues. It is managed by the digital agency, Large Blue, with key partners the United Nations Environment Programme
(UNEP), WWF, Friends of the Earth, Oxfam, the RSPB and Greenpeace
.
Content is shown via 10 different content streams - Air, Land, Water, Technologies, Climate Change, People, Species, News, Kids and Features - as well as 'Partner' channels. Content comes from a variety of sources including environmental NGOs and charities, Government agencies, businesses with strong 'green' credentials as well as individuals who can upload films directly to the site. In addition, about 20% of the films on green.tv are made 'in-house' by Large Blue.
All content on Green.tv is available on multiple formats including handheld devices. Films are typically 2 – 6 minutes long and further information and links to relevant sources are provided for each.
Green.tv has experienced a steady audience growth since launch. It also makes much of its content available to a network of syndication partners which helps it reach an even broader global audience.
United Nations Environment Programme
The United Nations Environment Programme coordinates United Nations environmental activities, assisting developing countries in implementing environmentally sound policies and practices. It was founded as a result of the United Nations Conference on the Human Environment in June 1972 and has its...
(UNEP), WWF, Friends of the Earth, Oxfam, the RSPB and Greenpeace
Greenpeace
Greenpeace is a non-governmental environmental organization with offices in over forty countries and with an international coordinating body in Amsterdam, The Netherlands...
.
Content is shown via 10 different content streams - Air, Land, Water, Technologies, Climate Change, People, Species, News, Kids and Features - as well as 'Partner' channels. Content comes from a variety of sources including environmental NGOs and charities, Government agencies, businesses with strong 'green' credentials as well as individuals who can upload films directly to the site. In addition, about 20% of the films on green.tv are made 'in-house' by Large Blue.
All content on Green.tv is available on multiple formats including handheld devices. Films are typically 2 – 6 minutes long and further information and links to relevant sources are provided for each.
Green.tv has experienced a steady audience growth since launch. It also makes much of its content available to a network of syndication partners which helps it reach an even broader global audience.
History
- March 2006 - Green.tv Launches
- September 2006 - Green.tv establishes formal partnership with Greenpeace International, establishing a relationship to show all Greenpeace International films on green.tv.
- November 2006 - Green.tv establishes new 'Parter channel' functionality giving organisations the ability to have their own channel within green.tv. Partner channels include UNEP, Greenpeace International, IFAW, Free Range Studios, Toyota and New Consumer magazine
- January 2007 - Green.tv's podcast becomes the number one video podcast in its category on iTunes.
- January 2007 - Green.tv launches its music channel.
- April 2007 - Friends Provident sponsor Green.tv's 'People' channel.Ecover sponsor Green.tv's 'Water' channel.
- September 2007 - Green.tv nominated for two prestigious awards: Best Website at the BEMAs (British Environment and Media Awards) and Best New Media at the Green Awards
- November 2007 - Green.tv launches its user generated channel, YourGreen.TV, with funding from the Esmee Fairburn Foundation.
Video player
Green.tv uses a video player that is able to automatically detect the best plug-in users have. The player was built in-house by Large Blue and can play video in Flash, WMV or QuickTime.External links
- green.tv
- United Nations Environment Programme
- Greenpeace International
- Green.tv targets the corporate sector, Jorn Madslien, BBC News