Guaraná (beverage)
Encyclopedia
Guaraná is a Peru
vian brand of soft drink
owned by Backus and Johnston
and sold in Peru. Guaraná is a soft-drink containing guarana
fruit and is sold in PET
bottles of 500 ml. In 2007 the drink had 5% of the Peruvian soft drinks market, and was relaunched with a new bottle and label and a light version. A year later its sales had increased by 49%.
The brand has sponsored national windsurfing
, taekwondo
and youth football tournaments. It is widely used by peruvian A/B youth sectors to be mixed up with whisky
.
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
vian brand of soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
owned by Backus and Johnston
Backus and Johnston
Backus and Johnston is the largest brewery in Peru, part of Grupo Empresarial Bavaria, which itself is part of the international SABMiller group. Its main brewery is located in the Ate District of Lima...
and sold in Peru. Guaraná is a soft-drink containing guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
fruit and is sold in PET
Polyethylene terephthalate
Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...
bottles of 500 ml. In 2007 the drink had 5% of the Peruvian soft drinks market, and was relaunched with a new bottle and label and a light version. A year later its sales had increased by 49%.
The brand has sponsored national windsurfing
Windsurfing
Windsurfing or sailboarding is a surface water sport that combines elements of surfing and sailing. It consists of a board usually two to four metres long, powered by the orthogonal effect of the wind on a sail. The rig is connected to the board by a free-rotating universal joint and comprises a...
, taekwondo
Taekwondo
Taekwondo is a Korean martial art and the national sport of South Korea. In Korean, tae means "to strike or break with foot"; kwon means "to strike or break with fist"; and do means "way", "method", or "path"...
and youth football tournaments. It is widely used by peruvian A/B youth sectors to be mixed up with whisky
Whisky
Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Different grains are used for different varieties, including barley, malted barley, rye, malted rye, wheat, and corn...
.
External links
- Backus web site (in Spanish)