Ha'ir is a weekly local newspaper published in Tel Aviv

Tel Aviv

Tel Aviv , officially Tel Aviv-Yafo , is the second most populous city in Israel, with a population of 404,400 on a land area of . The city is located on the Israeli Mediterranean coastline in west-central Israel. It is the largest and most populous city in the metropolitan area of Gush Dan, with...

, Israel

Israel

The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

. The tabloid-sized newspaper was first published in October 1980. Since April 2005 when there was a major shakeup in the business structure of newspaper's publisher, Schocken

Schocken

Schocken may refer to:* Salman Schocken , German entrepreneur* Schocken Books, a German publishing company* Schocken Department Stores, a chain of German department stores...

 Group, it has been distributed for free.

Ha'ir is published on a Thursday evening, and is distributed throughout the metropolitan area of Tel Aviv through newspaper stands.

One of Ha'irs supplements is Akhbar Ha'ir , a Tel Aviv entertainment guide.

In December 2009, distribution of Ha'ir was stopped to residents of Holon and Petah Tikva

Petah Tikva

Petah Tikva known as Em HaMoshavot , is a city in the Center District of Israel, east of Tel Aviv.According to the Central Bureau of Statistics, at the end of 2009, the city's population stood at 209,600. The population density is approximately...

 after research with focus group

Focus group

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging...

s found that residents are not interested in the content that is seen as more relevant to Tel Avivians.