Heineken Hungária
Encyclopedia
The Heineken Hungaria Breweries Plc., as a Hungarian subsidiary of the international Heineken Group, is a key player of the Hungarian market with its internationally recognised brands, relying on 113 years of experience in brewing. It has two sites in Hungary
in Sopron
and Martfű
, based on the former Sopron Brewery (Soproni Sörgyár) and Martfű Brewery (Martfűi Sörgyár).
, relying on the Czech brewing tradition. In 1949 it was nationalized and from 1971 it was a part of the Magyar Országos Söripari Tröszt (Hungarian National Brewery Trust). It became independent again in 1982 and from 1988 it purchased some licenses of Austrian brands (e.g. Steffl, Kaiser).
The Martfű brewing plant of Heineken Hungária is a young brewery as it was founded in 1981 to respond to the regional scarcity of beer in the market at that time. The brewery finally went into production in 1985 near the city of Szolnok
.
As a result of privatisation, the Martfű and the Sopron breweries were controlled by the Austrian Bräu-Union AG, who merged them under the name of Soproni Sörgyár Rt. (Sopron Brewery). At the end of 2003, Heineken N.V. purchased the Austrian parent, the Brau Union Group, and the Hungarian operation thus became a member of one of the world’s leading conglomerates.
The company has been continuing business as Heineken Hungária from June 2007, expressing more strongly its international nature, its skills and quality with reference to the Heineken
brand.
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...
in Sopron
Sopron
In 1910 Sopron had 33,932 inhabitants . Religions: 64.1% Roman Catholic, 27.8% Lutheran, 6.6% Jewish, 1.2% Calvinist, 0.3% other. In 2001 the city had 56,125 inhabitants...
and Martfű
Martfu
Martfű is a town in Jász-Nagykun-Szolnok county, in the Northern Great Plain region of central Hungary.- Industry :Basically, as an industrial city was established. The village is dominated by light industry. The four major industrial plants located in Martfű:* Tisza Shoe Factory: 1941-42 was...
, based on the former Sopron Brewery (Soproni Sörgyár) and Martfű Brewery (Martfűi Sörgyár).
History
The Sopron brewery was founded in 1895 by the merchants of the town and the owners of the brewery in BrnoBrno
Brno by population and area is the second largest city in the Czech Republic, the largest Moravian city, and the historical capital city of the Margraviate of Moravia. Brno is the administrative centre of the South Moravian Region where it forms a separate district Brno-City District...
, relying on the Czech brewing tradition. In 1949 it was nationalized and from 1971 it was a part of the Magyar Országos Söripari Tröszt (Hungarian National Brewery Trust). It became independent again in 1982 and from 1988 it purchased some licenses of Austrian brands (e.g. Steffl, Kaiser).
The Martfű brewing plant of Heineken Hungária is a young brewery as it was founded in 1981 to respond to the regional scarcity of beer in the market at that time. The brewery finally went into production in 1985 near the city of Szolnok
Szolnok
Szolnok is the county seat of Jász-Nagykun-Szolnok county in central Hungary. Its location on the banks of the Tisza river, at the heart of the Great Hungarian Plain, has made it an important cultural and economic crossroads for centuries....
.
As a result of privatisation, the Martfű and the Sopron breweries were controlled by the Austrian Bräu-Union AG, who merged them under the name of Soproni Sörgyár Rt. (Sopron Brewery). At the end of 2003, Heineken N.V. purchased the Austrian parent, the Brau Union Group, and the Hungarian operation thus became a member of one of the world’s leading conglomerates.
The company has been continuing business as Heineken Hungária from June 2007, expressing more strongly its international nature, its skills and quality with reference to the Heineken
Heineken
Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...
brand.
Beer brands
Heineken Hungaria’s best known brands are:- in the superpremium category:
- Heineken
- Gösser
- Gösser Ice
- in the premium category:
- Amstel
- Amstel Special
- Amstel Bock
- Amstel Pulse
- Kaiser
- Kaiser Dark
- Steffl
- Zlaty Bazant
- in the mainstream category:
- Soproni
- Soproni 1895
- Soproni Fekete Démon
- Soproni Kinizsi
- in the alcohol free category:
- Buckler
- Soproni Szűz
- Schlossgold
- in the economy category:
- Adambrau
- Aranyhordó
- Sárkány
- Jagerbrau
- Talléros