Hold It Don't Drop It
Encyclopedia
"Hold It Don't Drop It" is a song by American recording artist and actress Jennifer Lopez
from her sixth studio album, Brave
. Written by Lopez, Kevin Risto, Waynne Nugent, Allen Phillip Lees, Tawanna Dabney, Janet Sewell, and Cynthia Lissette and produced by Midi Mafia
, the song is built around a sample
of Tavares
' 1975 hit "It Only Takes a Minute
", penned by Dennis Lambert and Brian Potter. Released as the album's second and final single
, the track received limited release in fall 2007.
single. The song reached number 1 on the Billboard
Hot Dance Club Play chart around the same time "Do It Well
" was released. It was officially released as the second single from Brave in Germany on January 11, 2008 and in the United Kingdom on January 14, 2008. Lopez performed the song while on tour as part of her set and also performed it along with "Do It Well", while singing live on Good Morning America
. Despite positive reviews, due to lack of promotion because of her pregnancy, the song only peaked at number seventy-two on the UK Singles Chart
on downloads
alone, while the song's physical release was canceled. It nevertheless managed to chart at number thirty-three in Hungary. The single was never given an official release in the United States.
magazine rated the song three out of five stars. Slant Magazine
named "Hold It Don't Drop It" the thirty-fifth best song of 2007, praising "a surprisingly agile vocal performance from La Lopez, making it the singer's best single in years". Nick Levine of Digital Spy
awarded the song four out of five stars, calling it "as bold, brash and sassy as the Latina diva herself."
The video was shot on November 16, 2007 and directed by Melina Matsoukas
. It was premiered December 4, 2007 on MTV Europe
and MTV Turkey
. Lopez was pregnant when the video was filmed.
In the video, Lopez starts off by dancing in a spotlight wearing a hat, flipping between close-ups of her face and of her sitting on top of a giant silver disco ball
. Lopez is then standing with a microphone stand in a white room on podiums with three male back-up dancers in suits lined behind her. When the chorus lines kick in, the lights above and below the soundstage flash and when Lopez is singing, she occasionally picks up the mic stand to sing into it and waves it above her head. There are also scenes of her singing in the spotlight into a mic hanging down and of Lopez sitting on a white chair facing away from camera.
Jennifer Lopez
Jennifer Lynn Lopez is an American actress, singer, record producer, dancer, television personality, and fashion designer. Lopez began her career as a dancer on the television comedy program In Living Color. Subsequently venturing into acting, she gained recognition in the 1995 action-thriller...
from her sixth studio album, Brave
Brave (Jennifer Lopez album)
Brave is the sixth studio album by American recording artist Jennifer Lopez, released on October 4, 2007 by Epic Records. It debuted at number twelve on the U.S. Billboard 200 with 53,000 copies sold in its first week. Though the album was generally praised by fans, it got mixed reviews from most...
. Written by Lopez, Kevin Risto, Waynne Nugent, Allen Phillip Lees, Tawanna Dabney, Janet Sewell, and Cynthia Lissette and produced by Midi Mafia
Midi Mafia
Midi Mafia is a hip hop/R&B production duo consisting of American Bruce Waynne from Brooklyn, New York and Canadian Dirty Swift from Ottawa, Ontario...
, the song is built around a sample
Sampling (music)
In music, sampling is the act of taking a portion, or sample, of one sound recording and reusing it as an instrument or a different sound recording of a song or piece. Sampling was originally developed by experimental musicians working with musique concrète and electroacoustic music, who physically...
of Tavares
Tavares (band)
Tavares are a successful American R&B, funk and soul music group, composed of five Cape Verdean-American brothers from New Bedford, Massachusetts.-Band members:...
' 1975 hit "It Only Takes a Minute
It Only Takes a Minute
"It Only Takes a Minute" is a 1975 song by Tavares. It would become the group's only Top 10 pop hit in the United States, peaking at #10. It also became their second #1 song on the American soul charts....
", penned by Dennis Lambert and Brian Potter. Released as the album's second and final single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...
, the track received limited release in fall 2007.
Single release
"Hold It Don't Drop It" was originally released in September 2007 in Europe solely as a clubNightclub
A nightclub is an entertainment venue which usually operates late into the night...
single. The song reached number 1 on the Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
Hot Dance Club Play chart around the same time "Do It Well
Do It Well
"Do It Well" is a song written and produced by Ryan Tedder for American recording artist Jennifer Lopez's sixth studio album, Brave . The track contains a sample of Eddie Kendricks' 1973 song "Keep on Truckin'", written by Leonard Caston, Jr., Anita Poree, and Frank Wilson, and was released to...
" was released. It was officially released as the second single from Brave in Germany on January 11, 2008 and in the United Kingdom on January 14, 2008. Lopez performed the song while on tour as part of her set and also performed it along with "Do It Well", while singing live on Good Morning America
Good Morning America
Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...
. Despite positive reviews, due to lack of promotion because of her pregnancy, the song only peaked at number seventy-two on the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
on downloads
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...
alone, while the song's physical release was canceled. It nevertheless managed to chart at number thirty-three in Hungary. The single was never given an official release in the United States.
Critical reception
"Hold It Don't Drop It" received mainly positive reviews by music critics. BlenderBlender (magazine)
Blender was an American music magazine that billed itself as "the ultimate guide to music and more". It was also known for sometimes steamy pictorials of celebrities....
magazine rated the song three out of five stars. Slant Magazine
Slant Magazine
Slant Magazine is an online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New York Film Festival.- History :...
named "Hold It Don't Drop It" the thirty-fifth best song of 2007, praising "a surprisingly agile vocal performance from La Lopez, making it the singer's best single in years". Nick Levine of Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
awarded the song four out of five stars, calling it "as bold, brash and sassy as the Latina diva herself."
Music video
Melina Matsoukas
Melina Matsoukas is an American music video director.-Life and career:Matsoukas is of Greek, Jewish, Jamaican and Cuban descent. Both her name and surname are Greek: Μελίνα Ματσούκα. She is a graduate of the American Film Institute and New York University...
. It was premiered December 4, 2007 on MTV Europe
MTV Europe
MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
and MTV Turkey
MTV Turkey
MTV Türkiye is the Turkish subsidiary of MTV. It is operated in Turkey by Multichannel Developers.-Launch:MTV Türkiye's opening party was held on 17 November 2006 in Istanbul, with a Pussycat Dolls performance. It was officially launced on October 23, 2006...
. Lopez was pregnant when the video was filmed.
In the video, Lopez starts off by dancing in a spotlight wearing a hat, flipping between close-ups of her face and of her sitting on top of a giant silver disco ball
Disco ball
A disco ball is a roughly spherical object that reflects light directed at it in many directions, producing a complex display...
. Lopez is then standing with a microphone stand in a white room on podiums with three male back-up dancers in suits lined behind her. When the chorus lines kick in, the lights above and below the soundstage flash and when Lopez is singing, she occasionally picks up the mic stand to sing into it and waves it above her head. There are also scenes of her singing in the spotlight into a mic hanging down and of Lopez sitting on a white chair facing away from camera.
Track listings
- UK and European CD single / UK digital EP
- "Hold It Don't Drop It" (Album Version) – 3:55
- "Hold It Don't Drop It" (Moto BlancoMoto BlancoMoto Blanco is an English DJ and electronic music duo consisting of Danny Harrison and Arthur Smith.They are also regularly joined by british record producer Jon Cohen.-History:...
Club Mix) – 8:35
- German digital EP
- "Hold It Don't Drop It" (Album Version) – 3:55
- "Hold It Don't Drop It" (Moto Blanco Radio Mix) – 3:16
- "Hold It Don't Drop It" (Moto Blanco Club Mix) – 8:33
- "Hold It Don't Drop It" (Moto Blanco Dub Mix) – 7:46
- UK promo CD single
- "Hold It Don't Drop It" (Moto Blanco Club Mix)
- "Hold It Don't Drop It" (Moto Blanco Dub)
- "Hold It Don't Drop It" (Moto Blanco Radio Mix)
- "Hold It Don't Drop It" (Ashanti Boyz Club Mix)
- "Hold It Don't Drop It" (Ashanti Boyz Radio Edit)
- "Hold It Don't Drop It" (Original Mix)
Charts
| Chart (2007-08) | Peak position |
|---|---|
| Global Dance Tracks | 32 |
| Hungarian Airplay Chart Mahasz Mahasz is the Hungarian music industry association, founded in 1992. Mahasz hands out the Hungarian Music Awards and maintains the music charts for Hungary.... |
33 |
| UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... |
72 |
| US Hot Dance Club Play | 1 |