Howard J. Morrison is noted for his numerous contributions to the toy industry. Most notably is his work with Ralph H. Baer

Ralph H. Baer

Ralph H. Baer is a German-born American video game pioneer, inventor, engineer, known as "The Father of Video Games", who is noted for his many contributions to games and the video game industry...

 designing the game Simon

Simon (game)

Simon is an electronic game of memory skill invented by Ralph H. Baer and Howard J. Morrison, with the software programming being done by Lenny Cope and manufactured and distributed by Milton Bradley. Simon was launched in 1978 at Studio 54 in New York City and became an immediate success. It...

while working for the legendary Marvin Glass at Marvin Glass and Associates

Marvin Glass and Associates

Marvin Glass and Associates was a toy design and engineering firm based out of Chicago, Illinois. While not a household name, Marvin Glass and his employees created some of the most successful toys and games of the 20th century. Marvin Glass and Associates is the source of many of the most...

.

Upon leaving Marvin Glass and Associates with partners Jeffrey Breslow and Roben Terzian in 1988, Howard and partners went on to be inducted into the Toy Industry Association Hall of Fame in 1998.

Some of their best selling products include: The Animal, Ants in the Pants, Guesstures, Brain Warp

Brain Warp

Brain Warp is an electronic audio game made by Tiger Electronics and released in 1996. Players follow the spoken instructions of the game unit by choosing the correct number or color. Its catch phrase is "If you don't keep up with me, you're finished!"....

, California Roller Baby, Real Talking Bubba, Masterpiece, My Size Barbie, Casey Cartwheel, Jennie Gymnast, Hot Wheels Criss Cross Crash and many more.

Together with others, Howard Morrison shares over 100 toy related U.S. patents.

Howard Morrison is currently recovering from a major motorcycle accident in 2006.