The Institut français d'opinion publique (IFOP) (French Institute of Public Opinion) is an international marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 firm, whose motto is "Connection creates value". Its CEO is Laurence Parisot

Laurence Parisot

Laurence Parisot is the head of the French MEDEF employers' union since the 5 July 2005...

, who is also the current leader of the MEDEF French employers' trade union. The IFOP sells polls

Opinion poll

An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence...

 to firms and political parties.

It was founded on December 1, 1938 by Jean Stoetzel, former Sorbonne

Sorbonne

The Sorbonne is an edifice of the Latin Quarter, in Paris, France, which has been the historical house of the former University of Paris...

 professor, after he met George Gallup

George Gallup

George Horace Gallup was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.-Biography:...

in the US.