It's Alive (band)
Encyclopedia
The glam-style metal band It's Alive was formed in 1985. Martin "Max Martin
Max Martin
Martin Karl Sandberg, known professionally as Max Martin, is a Swedish music producer and songwriter. Raised in Stenhamra, a suburb of Stockholm, Sweden, he broke through as a producer and songwriter in the mid to late 1990s after crafting a string of hits for pop artists like the Backstreet Boys,...

" Sandberg (born February 26, 1971) was one of the founding members of the band. He eventually dropped out of high school to pursue a career in music with his band under the nickname Martin White
Martin White
Martin White is an English musician, comedian and animator. As well as performing solo with an accordion around the London comedy circuit, White also fronts the Mystery Fax Machine Orchestra and the Karaoke Circus live bands...

.

In 1988 they participated in the national rock championships and they also played as the in-house band at a disco in Cyprus
Cyprus
Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...

. The decision to focus on his music career paid off as they landed a record deal on producer Denniz PoP
Denniz Pop
Dag Krister Volle , better known under the artistic name Denniz Pop , was a Swedish DJ, music producer and songwriter....

's label Cheiron Studios
Cheiron Studios
Cheiron Studios was a recording studio located at Kungsholmen, Stockholm, Sweden founded in 1992 by Denniz PoP and Tom Talomaa. Cheiron Studios was apart from being a recording studio, also a label Cheiron Records in affiliation with BMG for a while, and the music publishing service Cheiron Songs...

. After recording their first album they toured through Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

in the early '90s.
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